Top 10 sources to keep track on FB

campaigns

Marketers are always looking at finding new and effective ways

to reach their target audience. With Facebook being a major

social network force where potential customers are spending

significant time, maximizing the effectiveness of your clients

Facebook page is a critical consideration.

Facebook Campaigns offer this type of potential. Here’s the

resource compilation on how to track Facebook Campaigns!

1. Subscribe to Buzzfeed and Mashable

CAMPAIGNS CAN:

•Drive Traffic•Increase “Likes” of the fan page

•Extend audience reach to friends of current fans

•Boost engagement and activity on a fan page

•Generate buzz and viral sharing

When you visit the Pages/site of Buzzfeed and Mashable you will

often find case studies and blogs about the currently trending

social media campaigns and the low down on how effective the

campaign is and the result it’s delivering.

2. Determine the goal of the campaign

What is the primary purpose of the campaign? Is your focus to

increase social engagement to your Facebook or Twitter pages? Or

are you interested in using the campaign as a lead building

strategy?

The goal that you choose will determine the type of contest and

entries that you will run. Additionally, you also need to determine

your budget for promoting the campaign.

3. What will you be giving away, and how long will the contest run?

Based on the goal of the campaign/contest, your margins, and your

audience, you can select a giveaway product that people will love.

If you have an obscure product, giving it away may not be a sufficient incentive for people to enter your giveaway. In that case you may

choose to give away a Visa gift card or a gadget or something that

everyone will want.

Additionally, you must determine how long your contest will run. We

find that 1 month is optimal, as it gives you enough time to get the

most out of the giveaway, without being much too long thus causing people to forget all about it.

4. Establish Benchmarks

Before you launch your campaign, create a document for yourself

with your benchmarks. Here are a few that you can consider:

•Number of likes on Facebook

•Number of comments on the posts

•Number of shares on the posts

•Number of inbound links

•Average monthly visitors

•Engagement Rate

•Number of subscriptions/registrations, etc.

5. Create an email/post/cover photo announcing the giveaway to

your email subscriber/fans/participants

Reaching out to your current customers and subscribers gives you

an opportunity to “seed” the giveaway with existing

fans. Additionally, this gives your customers an opportunity to engage with your brand.

6. Promote your giveaway on a daily basis

Through daily posts and updates, you can promote the campaign

and the prize involved in it to build more interaction and

participation. Promote your giveaway aggressively!

Additionally, you may choose to advertise your prize on a variety of platforms.

Here are a few options:

•Promoted Posts on Facebook

•Use StumbleUpon’s Paid Discovery

•Reddit’s advertising platform•Promoted Posts on Twitter

7. Email/message the giveaway entrants to encourage them to

come back

Halfway through the campaign, send out an email/private message

to all of the entrants to encourage them to return to your Page/site

for more entries.

You may choose to add a new “Mega Entry” to encourage people

to participate, or simply by sending them a reminder you may

generate more buzz.

By sending out an email/message, you may get some of the existing entrants to Tweet about the campaign, or post on their Facebook

page, which will in turn generate more exposure to your campaign.

8. Select your winner!

Notify the winner immediately and ask them for permission to use

their picture in an email or private message announcing the winner

of the contest.

Once you have announced the winner you can make this into a

post and broadcast it on the Page.

9. Mail out the prize

Don’t just send out the product in a boring box. Make it

beautiful! Add a personalized letter or something that will make the

winner feel special. Encourage the winner to share about winning

the price, and to review your product on their site.

10. Conclusion

If you follow these steps, you will be able to create a successful

campaign with thousands of entries. Depending on the entries that

you choose, you can easily increase your number of Facebook Likes

& Twitter followers.

You can generate social engagement and buzz by having people

view and follow you on your social media channels. Additionally,

you can generate links to your site by paid promotions as well as

using “Link to Site” as one of the ads.

Gaining this exposure will give you an opportunity to find new Brand

Ambassadors, Customers, and to increase your organic traffic from

the search engines. For a small price, you can gain an amazing

number of permanent followers!