Top 10 Takeaways From ConFab 2014

Download Top 10 Takeaways From ConFab 2014

Post on 17-Oct-2014

79 views

Category:

Design

1 download

Embed Size (px)

DESCRIPTION

 

TRANSCRIPT

<p>ConFab_takeaways</p> <p>TOP 10TAKEAWAYS FROM CONFAB 2014M.A. KLEIN</p> <p>2345678910STRATEGISTS ASK HOW AND WHY THINGS ARE DONE. OTHERWISE, YOURE SHOOTING IN THE DARK. </p> <p>1KRISTINE HALVORSON</p> <p>1 345678910TO TALK ABOUT THE WEB AS A PLATFORM IS A MISTAKE. THINK OF IT AS CROSS PLATFORM. </p> <p>2JEREMY KEITH</p> <p>12 456789103M.A. KLEIN</p> <p>NO MATTER WHAT TYPE, COLOR, SHAPE ALL CONTENT SHOULD TIE TO BUSINESS GOALS.</p> <p>123 56789104M.A. KLEIN</p> <p>STAKEHOLDERS WANT TO BASE STRATEGY ON ANECDOTAL DATA? CALL OUT IT OUT AND MOVE ON. </p> <p>FIGURE OUT WHAT THE USER WANTS FROM YOUR CONTENT MACHINE. </p> <p>1234 6789105KATRINA CRAIGWELL GE</p> <p>DELIGHT </p> <p>MOMENT OF WONDER </p> <p>CONNECTION</p> <p>CONTENT RULES WE LIVE BY: KEEP IT SIMPLE. GET TO POINT. TALK LIKE A PERSON. </p> <p>12345 789106FACEBOOK CONTENT TEAM</p> <p>123456 89107CONTENT NIRVANA IS NATANYA ANDERSON WHOLE FOODS </p> <p>CUSTOMER GIVES A DAMN </p> <p>BUSINESS NEEDS</p> <p>1234567 9108CONTENT IS A CONVERSATION. FIGURE OUT WHAT ACTIVATES THE CONVERSATION CONVERSATION BUILDS TO RELATIONSHIP.</p> <p>AHAVA LEIBTAG</p> <p>M.A. KLEIN</p> <p>12345678 109RELATIONSHIPS ARE TO THE SOCIAL ERA WHAT EFFICIENCY IS TO THE INDUSTRIAL ERA. NILOFER MERCHANT</p> <p>12345678910WHAT RELATIONSHIPS ARE YOU CREATING THROUGH YOUR CONTENT? JAMES GUNTER</p>