5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN

http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 1/9

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SAPPHIRENOW

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Inspiredbyresponsefromearliertwoyears( 2014& 2013),thoughtofdoingthetop10forthisyearfromSAPPHIRENOW,firsttimeasSAPMentor,thoughstilldoingthisremotelyfromBangalore.

1.NewSaaSSimpleasaserviceRunSimplecontinuesasSAPsmantra

LetsstartwithmainthemeofwhatourCEObreathesinternallyandexternally,itsaboutmakingtheworldrunsimple,andintothisyearthismantracontinuestobethefocus.

ourstoriestellusmorethanourresumeReallylikedhisexampleontheconnectiontothecustomerscatwhilesellingphotocopiersatxerox,explaininghowempathywithcustomersrulesthanmorethananythingelse.Billiscertainlyagreatstoryteller.Itwasreallyacatstory!Thevisionofhelpingimprovepeoplelife.byofferingSimpleasaservice,thenewSaaSmodel.

2.ConsumerstoBusinessMarketfacebook&googlepartnershipsWenomoreareinBusinesstoBusinesstoConsumermarketorBusinesstoBusinessmarket,butweliveinaworldofconsumertobusinessmarket,whereconsumeristhekingandcentertothetransformationtorundatadrivenandseamlessbusiness.

Top10TakeawaysfromSAPPHIRENOW2015PostedbyMuthuRanganathaninSAPPHIRENOWonMay7,20156:37:33PM

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5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN

http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 2/9

Togetthere,SAPannouncedcoupleofsignificantpartnershipwithfacebookandgoogleenablegettingfacebooktopartnerintheirpursuitconnectingconsumerswithbusinessandconnectinggoogledocswithSAP.

3.RunDataDrivenBusinessHANA/HANACloudPlatformWhenaskedtomanyCEOs,theoneansweryougetisDosophisticatedthingseasy.Thesophisticationpartisthedatapartinthebackend.Whatistheriskofdoingthings?Betterquestiontoaskiswhatstheriskofnotdoingthingsleadingyoutobeanalsorancompany.DelayorGo.choosethepathyouwouldliketotaketogodatadriven.BothUnderArmour&EnelGroupweregreatexamplesofhowdatadrivesbusinessforward.HANAiscenterofachievingthisdatadrivenbusinesstransformationtoanswerthefollowingquestions:

andhereisasimpleglimpseofwhatthisHANAplatformcovers

&morespecificontheHANAcloudplatform,beingthePaaSofchoiceforthisdatadrivenbusinesses

TheinterestingpartthatwassharedwastheHANAroadmapwhichislikelytonowworkwithHadoop&Spark...certainlytakingthemomentumfurtherasoneoftherealbigdataplatform.

ProfHassoPlattnersharedthatnomoreweneedapplicationsforthejustthepast,butthesystemforforecast.Thisisthetrendhesawwithinmemorydatabase.Hementionedthathedidntwanttobeatrustedadvisorforbusinessesbutatrustedinnovatorforbusinesses,anditsthroughfoundationofHANA

5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN

http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 3/9

4.RunSeamlessBusinessCustomerEngagement&Commerce|EngagedEmployeesThesecondpartofthedosophisticatedthingseasyisthingseasypart,whichiswherebusinesseshavetofocusonrunningitseamlessBillsharedhowtodaysbusinessarenomoretalkingabouttheircustomerschannelsinasiloedapproachbutfocusonseamlessinteractionacrossmultiplechannels,andprovideseamlessexperiencetocustomers.KnowingmoreaboutthecustomersispartofthisandSAPsnextgenerationCustomerEngagement&Commercehelpsthereextensively.Billsharedanotherstoryofhownotdoinganythingisexhaustingandhowimportantitistohaveanengagedemployee.ThisiskeypartoftheSAPsSuccessfactorsandHCMsolutions,thathelpsrunseamless.Ifyouhavethetime,watchthereplayofthekeynotehere

5.GoDigitalSAPDigital

WhileSAPlikestopreach,itwouldliketopracticethattoo.ClearexampleiswhenitannouncedcreatingofnewbusinesscalledSAPDigitalledbyitsformerCMOJonathanBecher,whereSAPwantedtoservehiscustomers,partnersandecosystemthroughdigitalchannels.AndatSAPPHIRENOW,therewasmuchprogressshownwithSAPStore.com.SAPDigitalopensnewdoorsforconsumingSAPproductsandservices,includingeducationandcontent6.Bread&ButterS4HANABoardRoomsofthefutureSAPisintoits4thgenerationofBusinessApplicationsystemsthebread&butterforbusinessesthatrunSAP.WithHANACloudPlatform,thepossibilitiesarenewmovingawayfrombeingasystemofrecordtosystemofsimulations,movingtotheboardrooms.

5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN

http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 4/9

BerndtinhiskeynoteexplainedwhatscoveredinS4HANA,howSAPismovingfromsellingproductstosellingoutput,andsharedstagewithCIOofAsianPaintswhoexplainedhowtheS4HANAjourneyishelpingrethinkinghowITcanhelpinbusinessmodeltransformation.SomeamazingdemoexamplewereshownofhowthesimulationcanworkwiththecompletelyredesignedrolebasedfioriUxtosupportthissimplifiedbackend.Examplewashowyoucouldquicklyreviewthecustomerperformancethroughsimulationandmoveorders.

Berndtalsoacknowledgedthefactthatmostbusinessesarenotinthesamestageofthebusinesstransformationandlaidoutaniceroadmapforcustomers,forthisdatadrivenandseamlessbusinesswithS4HANA.

Step1:MovetoHANA|Step2:TransformtoS4HANA|Step3:ChooseyourdeploymentAnothergreatpiecethatwaspresentedishowHANACloudPlatformcanbeintegratedtoS4HANAandtherecanbeappsbuiltaroundit.Therearealready1000+appsbuiltonthisplatformandSAPwillexposeAPIsfromS4HANA,thesameAPIsthatFioriUIsconsume,forotherstoleverageastheybuildapps.Thiscanbeagreatoneforpartnersandotherstoleverage.BoardRoomsofthefuture

5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN

http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 5/9

ProfHassoPlatnershareshowtheboardroomswilllooklike,withanexampleofhowitlooksforSAP.NomoreKPIsbutrealtimeactivetiles,drillifitsinterestingrightinthefingersofbosses,withoutrelyingonmassingITdependency.Andthefocusisonfuture,onsimulations,andnotonthepast.Trulyrealtimeperformancemanagementsolutions.

BestquotefromProfHasso:weneedtomakepointswithpoweranddontneedpowerpointsinboardmeeting

7.YesthisisthePerfectTrip

NowgettingontothenewbabyatSAP.

PerfectTripistheperfectexampleforSimpleasaservice.Keepthecomplexityinthebackendacrossthetravelnetwork,andkeepthefrontendsimpleWithConcur,therewasanamazingshowcaseofhowaperfecttripcanbeenabled,whatapainkillerfortimewespendfromtravelbookingacrossairlines,hotels&rentaltosubmitbacktheexperience.Ittotallyeliminatesthepain,andthebusinesstravelerfocusonrealpurposeofhistravel.Thewalkthroughin3minuteswasamazinghowyoucouldbuyyourticketswithmobile,bookyourhotelsfromyourSPGmembershipsiteandgetyourexpensesbookedseamlessly,aswellashavingtheitineraryautomatedwithTripIt.

8.HowweconnectToday&TomorrowBusinessNetwork

ThisoneishugeandgettingintothedisruptiveinnovationareaforSAP.BusinessNetworkisareallybigbet.SAPhasthisgreatnetworksforprocurementofgoods&serviceswithAriba,forchannelingcontractlaborwithfieldglassandforperfecttripwithconcur.Alreadythesearebestofbreednetworksforaddressingeachofthosespecificareas.Whileeachoneoftheseareunique,therearesomecommonareasthatcanbeleveragedacrossthesenetworkssuchasidentityresolution,security,payments,analyticsetc.

5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN

http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 6/9

SteveSinghlaidoutthevisionforhowthisnetworksaregoingtogetconnected,andhowallofthiscanbeconnectedwithSAPHANACloudPlatforminthefuture.Heshowedacoolusecasethatstartedoffwithaircraftsensoridentifiesthatasparepartneedstobereplaced,whichcantriggeraprocurementtransactioninAriba,andleadtogettingcontingentexpertsthroughfieldglassandeventuallycoveringtheirtravelrequirementsthroughconcur.Whilethiswasone,therecouldbe1000sofsuchusecasesthatcanbeaddressedacrossthenetworkofnetworks,andthiscanbeachievedinthenearfuture.ThisalsobecomesthesimpleasservicetodriveTrillion$businessinthenetworkoncloud.

9.NewHorizonsInternetofThings

KeyemergingbusinesstechnologytrendisInternetofThings.ForSAP,thekeyfocushereisonenablingbusinessesthatrunSAPandbeyondtogetreadyfortheInternetofThingsera.BerndtannouncedthatIoTtobesuccessful,itneedstobeconnectedtocloud,andannouncedSAPwillhaveIoTservicesinHANACloudPlatform.AnimportantannouncementherewasthepartnershipwithSiemenswhowillleverageSAPHANACloudPlatform,anditwasreallygreattoseethepotentialhere.

AgreatcustomerusecasewaspresentedonhowHoustonUtilitiescompanyalreadyleveragesSAPPredictiveMaintenancesolutionstomanagemaintenancebyexception,findrootcauseanalysisaswellastakeaction.Alsoenabledthroughthelatestgadgetssuchassmartwatch.

5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN

http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 7/9

WatchBerndt&Stevekeynoteifyouhavethetime.Towrapitup,therewasaninterestingdiscussionbypanelonIoTwhichisworthwatchingifyouhavethetime.10.CustomerInnovationrealcustomers,realproblems,realdataTheproofofthepuddingiswhenyoueatitalltheabovedatadriven,seamless,simpletalkisnotvisionbuttheyareactualexamplesthatcustomersareusingSAPHANAandbeyond.

ThemostentertainingpartofthewholethingwaswhenWalmart,yesWalmart,CIOKarenannTerrellwasonstage

5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN

http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 8/9

withBerndtandRobEnslindiscussinghowWalmartrunsfast,realtimestuffwithSAPHANAalongwiththeirbackofficeleveragingSAPERP.Walmartserves5.5millionconsumerseveryday,servedby220kassociates,needstohandlehalfbilliontransactionswith5000concurrentusersinsubsecondstime.Sheexplainedhowspeedisnomoreachoicebutamusthave,andhowtechnologycanenabledatadrivenbusinesses.Technologyinnovationisfine,butrealvalueisapplicationoftechnologyintobusiness.Talentthatintersectsbetweentechnologyandbusinessarethekeyfolks.MoststunningquotefromherwasHopeshecancompleteSAPimplementationinherlifetimebasicallycitingthecomplexityofthebusinesstheyrun,andhowtransformationissuchanenormousinitiative.Shenicelylaidoutthethreekeyaspectsofrunningtodaysbusinessleveragingtechnology

1. Helpoptimizethecost2. Realtime3. Helpservecustomersbetter

AnotherinterestingcustomerthatwontheHANAinnovationawardwasConAgrathatembarkedonajourneyoftotalmarginmanagement,beingabletoanalyseandsimulatecostofgoods,givingthevisibilitytothebusinessuserstotakegreataction,andthereforeenableprofitoptimization.Youcancheckouttheinnovationinmoredetail.ProfHassoPlattnersayswewouldhavenotcreatedsomeamazingsystemswithHANA,ifwehadnotcoinnovatedwithrealcustomers,realproblems,andrealdata.AveryamazingdemobyColgateonhowtheyarenowrunningtheirboardroomswithSAPHANA,acriticalwaytoinnovateonthisnewrealtimesimulationandboardroomsystem.

Anothergreatexampleofrealtimestock,andtradepromotionswithalargefoodscompanygotshown

5/10/2015 Top10TakeawaysfromSAPPHIRENOW2015|SCN

http://scn.sap.com/community/events/sapphirenow/blog/2015/05/07/top10takeawaysfromsapphirenow2015 9/9

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ProfHassoPlattneralsosharedhowdesignthinkingishelpingsignificantly.Itstheprocessofspendinglotoftimeupfrontwithcustomers/userstounderstandwhatdotheywantandalsostimulateadiscussionthatwouldleadtosomegreatinnovations.Hepointedoutaclassicexampleofthisisiphones.Butreallythinksthatcustomercoinnovationisthebestwaytobuildsoftwareinthecurrentera.Andsomeamazingcustomerinnovationsinthehealthcarearea,digitizedhealthdata,clinicaldata.Howthedatacanbeusedbytheentireecosystemacrossdoctors,thelifesciencecompanies,researchetc.HealthcarecancerconsortiumchoosetechnologypartnerwhocancomplementSAPHANAwastherightplatformforCancerLink.Don'tmissthisamazingkeynotebyvisionaryProfHassoPlattnerbusinesssystemspoweredbyinmemoryInsummary,thesearekeytakeawaysintheworldofbusinesstechnologythatSAPisenablingandpresentedhereatSAPPHIRENOWfortodayandfuture....

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