top 10 tasks to improve social for seo

15
SEO & Social Media Top Ten Improvements

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Post on 29-Aug-2014

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Social Sharing is going to be critical to SEO in the coming months and years. In this slide deck of my presentation at SFIMA / Pubcon, I cover the most important considerations for getting social sharing implemented properly on your web sites.

TRANSCRIPT

Page 1: Top 10 Tasks To Improve Social for SEO

SEO & Social MediaTop Ten Improvements

Page 2: Top 10 Tasks To Improve Social for SEO

SEO + SOCIAL

@AlanBleiweiss

Social Yesterday2nd Tier Value

Social TodayEarly Stage Top Tier Value

Social TomorrowCritical Primary Value

Page 3: Top 10 Tasks To Improve Social for SEO

Don’t Ignore Social Sharing Opportunities

@AlanBleiweiss

Where’s The Twitter & Facebook Options?

Page 4: Top 10 Tasks To Improve Social for SEO

Make Social Sharing Intuitive

@AlanBleiweiss

Page 5: Top 10 Tasks To Improve Social for SEO

Sometimes “Just Enough” Engagement Options Are Too

Many

@AlanBleiweiss

Page 6: Top 10 Tasks To Improve Social for SEO

Not All Social Sharing Sites Are Important

@AlanBleiweiss

Page 7: Top 10 Tasks To Improve Social for SEO

Some Social Sharing Sites Are Serious Overkill

@AlanBleiweiss

Page 8: Top 10 Tasks To Improve Social for SEO

Some Social Sharing Sites Are Downright Scary

@AlanBleiweiss

Page 9: Top 10 Tasks To Improve Social for SEO

Make Sure Automated Tweets are short enough

to RT

@AlanBleiweiss

Page 10: Top 10 Tasks To Improve Social for SEO

No Topic is Too Boring To Share

@AlanBleiweiss

Page 11: Top 10 Tasks To Improve Social for SEO

Social Engagement / ORM Trust Signals Matter To SEO

@AlanBleiweiss

Page 12: Top 10 Tasks To Improve Social for SEO

Want It Shared?Evoke Emotion With

Content

@AlanBleiweiss

Page 13: Top 10 Tasks To Improve Social for SEO

Properly Attribute Conversions To Actual

Sources

@AlanBleiweiss

Page 14: Top 10 Tasks To Improve Social for SEO

@AlanBleiweiss

SEO + Social SuccessSummary

Don’t Be Stupid

Use Critical Thinking

Page 15: Top 10 Tasks To Improve Social for SEO

@AlanBleiweiss