top 10 things to analyse with google anaytics on a monthly basis
TRANSCRIPT
Top 10 things to analyse via Google Analytics
10th Mar 2015
Basic Terminologies to know before we begin
Basic Terms to know
Sessions Users PageViews
Pages/SessionSession
DurationBounce Rate
New SessionsGoals &
ConversionsCampaigns
Basic Terms to know
Sessions—A session is the period of time a user is actively engaged with your website, app, etc., within a date range. All usage data (Screenviews, Events, Ecommerce, etc.) is associated with a session.Users—Users who have had at least one session within the selected date range. Includes both new and returning users.Pageviews—Pageviews means the total number of pages viewed. Repeated views of a single page are counted.Pages/Session—Pages/session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.Avg. Session Duration—The average length of a session.Bounce Rate—Bounce rate is the percentage of single-page visits (i.e., visits in which the person left your site from the entrance page without interacting with the page).New Sessions—An estimate of the percentage of first-time visits.Goals—Goals let you measure how often users take or complete specific actions on your website.Conversions—Conversions are the number of times goals have been completed on your website.Campaigns—Campaigns (also known as custom campaigns) allow you to add parameters to any URL from your website to collect more information about your referral traffic.
The Google Analytics Dashboard – What to focus
Key Tabs which we will focus on
Who (Countries, Broswers, Device)
Where did they come from
What did they do on the site
What leads / revenue did we get
Audience Tab
Sub Tabs
Location Data 1
Location Data with comparative date range
Location Data with comparative date range
Location Data with comparative date range
New Vs Returning Visitors 2
Mobile Conversions & its % 3
Acquisition Tab
Source / Medium 4
SEO Landing Pages – where is the organic traffic coming to 5
UTM Parameters & Campaign Data
Campaign Data 6
Behaviour Tab
Using Advanced Filters
Traffic via Pages – with Filters 7
Traffic via Pages – with Filters
Traffic via Pages – with Filters
Page wise Speed Data 8
Conversions Tab
Location Data
Reverse goal path to understand how the user behaves 9
Product Performance Data 10
Product Performance Data
Dashboard
Custom Dashboards can be quite useful to give a crisp summary
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