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10 Tips from Best LinkedIn Company Pages of 2012

Want to take your Company Page from good to great?

Here are 10 tips directly fromLinkedIn’s Best Company Pages of 2012

Adobe

“Add a variety of cover images to reflect a range of business priorities, products, campaigns, or events.”

http://lnkd.in/adobe

Aurecon

http://lnkd.in/aurecon

“Create banners that show the vibrant nature of your business and culture.”

Magna Powertrain

“Never leave the Products & Services

section blank. No matter what your

company does, products and services should be

listed there.”

http://lnkd.in/MagnaPowertrain

HubSpot

“Don’t be shy about asking for recommendations on your products.”

http://lnkd.in/hubspot

CNBC

“Before posting an update, ask yourself – Would I want to read this story?

Would I want to share this with my connections?”

http://lnkd.in/cnbc

Xactly Corporation

“Post content that interests your followers

and less about how great your company

is.”

http://lnkd.in/xactly

HireVue

“Publish photos & content from top events to show everyone what you are all about.”

http://lnkd.in/hirevue

The IT Media Group

“Encourage employees to like and share your updates with their network.

This helps grow your follower base.”

http://lnkd.in/ITMediaGroup

The Walt Disney Company

“Stay fresh by reaching out to your followers at least once a day, if not

more.”

http://lnkd.in/WaltDisney

Pacific Dental Services

“Listen to your audience. Look at Company Page insights,

read comments, make connections.”

http://lnkd.in/PacificDentalServices

Inspired to improve your Company Page?

Here are 3 steps to get started:

1. Add an image that welcomes visitors to your page and showcases your brand.

2. Post status updates to start a conversation with your target audience.

3. Add your products or services so your target audience can learn about what you have to offer. And don’t forget to gather recommendations to bring your products & services to life!