Introduction

Many organizations are integrating live streaming into their major events. Keynote

speeches, ted talks, demonstrations, etc., can all be broadcast to a worldwide audience,

expanding their reach in ways not fathomable several years ago.

While streaming major presentations is probably the prime application, it is far from the only one. Advancements in technology make it

possible for a myriad of applications and features that were once reserved only for major

broadcast networks.

Here’s our Top 10:

Local Broadcast

Organizations can easily distribute their live broadcast to monitors and

even large event-type displays, throughout the event itself, insuring that everyone can catch a glimpse

of what’s happening.

Attendees are more connected and presenters capture a larger audience whether it’s viewed on a phone, an exhibit hall monitor,

or a laptop in their hotel room.

Remote Presenters

Today’s internet can easily support live HD feeds from remote

locations allowing planners to bring in a

presenter when there’s a scheduling

conflict.

Remote special guests can be seemlessly

integrated into your broadcast with a

professional look that will simplify your

logistics and expand your speaker base

significantly.

Live Host(s)

Having someone provide commentary and

context, even in the most straightforward of

events, makes for a much more engaging presentation for the

audience, while enhancing the flow of

the event.

A host can interview VIPs or speakers, giving

viewers a different perspective of the

presenter and more insight into the topic at

hand.

Talk Show

Broadcasting a talk show from the exhibit floor can be a huge attraction to both event attendees and your online audience. A casual interview style show that features industry guests - sponsors, specialists, authors, movers and shakers, etc.

A live talk show gives your

presenters an additional and more intimate

forum to get their expertise known to a larger audience.

Live Interviews

Recent advancements in wireless HD video now allow crews to

easily go into areas of a convention without the technical hassles

that used to limit access.

This opens up new opportunities to bring in commentary from attendees as well as

visits to different exhibits or booths to

talk with vendors about their product

and experience at the event.

Having these interviews seen locally in the hall and throughout participating hotels further entices attendees to explore more of the exhibits.

Graphics Integration

Much like a state-of-the-art television studio, new software

based switchers allow for seamlessly integration of

graphics and announcements to both attendees and viewers.

Presenters PowerPoint slides are easily included in the

broadcast complete with cool split screen and double box

digital effects

Schedules, industry tidbits, or other content can be seamlessly integrated into the flow of your stream.

Online Experience

Not only can your online audience view the program but

they can also participate through chat services and other options

like online polling.

Easily expand your viewers experience with additional bio and

tech info, valuable content, and relevant links.

Broadcasts can be embedded in your own site or integrated with social

media sites

Did we mention the online donation app? Yup, right next to

your broadcast screen.

Social Media

So much of how we connect is through Twitter,

Facebook, LinkedIn, etc. so why not integrate social

media into your broadcast?

A live Twitter feed that displays comments, pictures

of attendees, etc. can be integrated, creating a very unique social media feel

within the broadcast.

You can even set up a separate program that just features the social media

channel where viewers and attendees can share their

experiences

Post Event Content

Everything you stream you can also record in 1080 HD so you will have an archive of

content that can be repurposed for a variety of uses down the road.

You could create a really cool highlight reel to send to attendees or a dynamite promotional piece for next year’s event.

Bottom line…you’ll have content that will have residual value in countless ways.

Feel The Love

Perhaps the biggest value of live streaming is the increased exposure it will bring to your vendors, sponsors and advertisers.

Now their reach will be literally worldwide during your event.

And don’t forget the amount of buzz and attention the broadcast

creates at the event itself.

Attendees will be exposed to vendors and sponsors in a

much broader and engaging way, driving more visits to booths and more traffic to

sponsor websites.

Can’t you just feel the love?