top 10 ways - nv
TRANSCRIPT
Introduction
Many organizations are integrating live streaming into their major events. Keynote
speeches, ted talks, demonstrations, etc., can all be broadcast to a worldwide audience,
expanding their reach in ways not fathomable several years ago.
While streaming major presentations is probably the prime application, it is far from the only one. Advancements in technology make it
possible for a myriad of applications and features that were once reserved only for major
broadcast networks.
Here’s our Top 10:
Local Broadcast
Organizations can easily distribute their live broadcast to monitors and
even large event-type displays, throughout the event itself, insuring that everyone can catch a glimpse
of what’s happening.
Attendees are more connected and presenters capture a larger audience whether it’s viewed on a phone, an exhibit hall monitor,
or a laptop in their hotel room.
Remote Presenters
Today’s internet can easily support live HD feeds from remote
locations allowing planners to bring in a
presenter when there’s a scheduling
conflict.
Remote special guests can be seamlessly
integrated into your broadcast with a
professional look that will simplify your
logistics and expand your speaker base
significantly.
Live Host(s)
Having someone provide commentary and
context, even in the most straightforward of
events, makes for a much more engaging presentation for the
audience, while enhancing the flow of
the event.
A host can interview VIPs or speakers, giving
viewers a different perspective of the
presenter and more insight into the topic at
hand.
Talk Show
Broadcasting a talk show from the exhibit floor can be a huge attraction to both event attendees and your online audience. A casual interview style show that features industry guests - sponsors, specialists, authors, movers and shakers, etc.
A live talk show gives your
presenters an additional and more intimate
forum to get their expertise known to a larger audience.
Live InterviewsRecent advancements in wireless HD video now allow crews to
easily go into areas of a convention without the technical hassles
that used to limit access.
This opens up new opportunities to bring in commentary from attendees as well as
visits to different exhibits or booths to
talk with vendors about their product
and experience at the event.
Having these interviews seen locally in the hall and throughout participating hotels further entices attendees to explore more of the exhibits.
Graphics Integration
Much like a state-of-the-art television studio, new software
based switchers allow for seamless integration of
graphics and announcements to both attendees and viewers.
Presenter’s PowerPoint slides are easily included in the
broadcast complete with cool split screen and double box
digital effects
Schedules, industry tidbits, or other content can be seamlessly integrated into the flow of your stream.
Online Experience
Not only can your online audience view the program but
they can also participate through chat services and other options like
online polling.
Easily expand your viewers experience with additional bio and
tech info, valuable content, and relevant links.
Broadcasts can be embedded in your own site or integrated with social
media sites
Did we mention the online donation app? Yup, right next to
your broadcast screen.
Social Media
So much of how we connect is through Twitter,
Facebook, LinkedIn, etc. so why not integrate social
media into your broadcast?
A live Twitter feed that displays comments, pictures
of attendees, etc. can be integrated, creating a very unique social media feel
within the broadcast.
You can even set up a separate program that just features the social media
channel where viewers and attendees can share their
experiences
Post Event Content
Everything you stream you can also record in 1080 HD so you will have an archive of
content that can be repurposed for a variety of uses down the road.
You could create a really cool highlight reel to send to attendees or a dynamite promotional piece for next year’s event.
Bottom line…you’ll have content that will have residual value in countless
ways.
Feel The Love
Perhaps the biggest value of live streaming is the increased exposure it will bring to your vendors, sponsors and advertisers.
Now their reach will be literally worldwide during your event.
And don’t forget the amount of buzz and attention the broadcast
creates at the event itself.
Attendees will be exposed to vendors and sponsors in a
much broader and engaging way, driving more visits to booths and more traffic to
sponsor websites.
Can’t you just feel the love?