top 10 ways to re-engage dead email subscribers
Post on 27-Jul-2015
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1. How to Re-Engage Dead Email SubscribersCheck your spam box. Odds are good thats its filled with emails you have no intention of everopening. Thats why some pundits say email marketing is ineffective. Not so, says Brain Clark,the founder of Copy Blogger.Email provides you the most direct line of communication for conversion to sales which iswhy the most savvy online marketers have no intention of giving it up any time soon, he said.While utilizing your email marketing efforts can prove to be the most effective way to boost yourROI, 25% of your list will expire every year as readers switch jobs, email providers, orunsubscribe from your emails, says Melissa Miller, a writer for Hubspot.Building an email list can take years of engagement (see details about our Renown SEOBlogging Program below to give your email subscription list a boost.) The worst part? Some ofthose email subscribers seem to have fallen off the Internet planet. So if you want to re-engageyour email subscribers, weve compiled a list of top strategies to win them back.Stay Relevant 2. Most of the time, when people initially sign up to a newsletter, theyre excited about the contentthey thought they would receive. If youre starting to see your open rates drop, its probablybecause you lost their interest. Seven in ten messages flagged by recipients as spam are actuallylegitimate newsletters, with irrelevant content one of the causes of this trend, states an articlepublished by Content Plus. Keep your content relevant and formulated to the direct needs of youraudience. By producing emails that are entertaining, but at the same time informative withrelevant news within your niche, you can get them to start opening their mail again.Pare Down the ListBefore you do anything to re-engage inactive leads, you must define an inactive lead. Themajority of marketers will gauge inactives as anyone who has not responded, opened, clicked,or acted on any email sent in the past 6-12 months.That said, sometimes you need to know when to fish or cut bait.I recently cut deadwood from my email list about 500 names, Carol Tice wrote in an articlefor KISSMetrics. I sent them an email first that said, Do I bore you? and asked if they wantedto stay subscribed. Twenty people responded to usand we deleted the rest of that list. Shepoints out that there is little sense in wasting a whole lot of money on people who are nevergoing to become paying subscribers. If they dont engage, remove them from your list.Call to ActionYou can always offer people something to induce them to come back. For example, offer them adiscount or a gift card. You dont have to offer a sales pitch, just a call to action. Try sending aseries of re-engagement emails, using simple, clear language and a clear call to action. There area lot of different routes you can take when it comes to initiating a call to action. For example,you can send out emails that allow them to change their email preferences or that force them toclick a link to continue receiving emails. Its always important to have a call to action in youremails, but for re-engagement emails, its especially critical because you want to ensure that youcan separate those who are still interested from those who have checked out, says ErikHarbison, the CMO of Aweber. Not everyone is going to re-engage with you, but heres thething its a lot easier to re-engage old customers than it is to find new ones.