Top 14 Ways to Prepare Your HubSpot Inbound Campaigns

for 2014 Joshua Feinberg

Leader of Boca Raton HubSpot User Group Co-Founder and Chief Inbound Marketing Officer of SP Home Run

@joshua_feinberg

Outbound Anonymous with Dan Sally

http://www.youtube.com/watch?v=A0k8KKAyJmY

Welcome!

The Boca Raton HubSpot User Group (HUG) is composed of marketers and small business owners looking to master the HubSpot software and inbound marketing to get the best results.

We meet 4 times a year in Boca Raton, Florida (Palm Beach County) to network, share ideas, and give presentations.

Why?

• Network with and learn from other inbound marketers in the greater Boca Raton, Florida area.

• Discover new ways to attract, convert, close, and delight customers and clients, so you can grow your business or organization.

Boca Raton HUG on Social Media

• Join the LinkedIn Group for the Boca Raton HubSpot User Group (HUG)

• Follow @BocaHUG on Twitter (Use #bocahug)

• Like the Boca Raton HubSpot User Group (HUG) on Facebook

Also building out SlideShare, YouTube, Google+

Boca Raton HUG on Social Media

• Use our #BocaHUG hashtag!

• Tweet photos

• Post photos to BocaHUG Facebook

• We’ll compile the “best of” into a slideshow (for Boca HUG YouTube) and credit you

Who’s Here Tonight? • Please introduce yourself

– Joshua Feinberg (Boca Raton HUG Leader) – SP Home Run / Inbound Agency for IT Companies

• Based right here out of Caffeine Spaces

– HubSpot Professional User Since 2011 • Inbound Certified, HubSpot Certified, HubSpot Certified Partner

– What You’re Looking to Get Out of Attending Tonight and at Future Meetings • Learn Together • Build a Community

Who’s Here Tonight?

• Please introduce yourself

– Name

– Company/Organization/Location

– HubSpot User Since… (or Future HubSpot User)

– What You’re Looking to Get Out of Attending Tonight and at Future Meetings

Please Add This to Your Calendar Now!

• Tuesday evening, March 4th (2014) 6-8pm

– Same location

– Same timeslot

• Surprise Guest Speaker from HubSpot

• Watch your inbox and social media for details and the registration link in late January

Do Inbound Together!

• The Boca Raton HubSpot User Group (HUG) will be getting its own portal running on HubSpot Enterprise sometime in 2014

• Goal: To build HUG-specific content together and do inbound together to promote the HUG

• Lots of content creation opportunities!

Grow HUG South Florida Community

• Over 70 HUGs Worldwide • My Vision: a HUG in each of the 3 SFL Counties

– Significant HubSpot customer base in all 3 counties – Meet quarterly with coordinated calendars/leader

planning – Shared LinkedIn Group and Shared Webinars – Annual Full Day South Florida HUG Summit: TBD – HUG in Weston/Sunrise area in works (Kristen Clinton) – Know anyone between Aventura and Coral Gables?

Already Started Persona Research!

Aggregate Data as of November 24, 2013

Do You Currently Use HubSpot?

For How Long Have You Been Using HubSpot?

What’s Your Biggest Marketing Challenge?

Credit: WordItOut.com

Is Your Company a HubSpot Partner or Other Marketing Agency?

Do You Work For/Own a HubSpot Partner Agency or Other Agency?

Would You Like to Get Involved in Helping to Lead the Group?

What Special Skills and Interests Do You Have that Could Benefit the

Boca Raton HUG?

• Story telling • Cooking • Analytical/technical skills • Intimate knowledge of HubSpot

Top 14 Ways to Prepare Your HubSpot Inbound Campaigns

for 2014 Joshua Feinberg

Leader of Boca Raton HubSpot User Group Co-Founder and Chief Inbound Marketing Officer of SP Home Run

@joshua_feinberg

What Is Inbound?

Source: HubSpot Inbound Methodology

I Asked…

If you had to sum up your advice in one sentence (~Tweet length) on the single most important inbound strategy that attendees should concentrate on in 2014, what would it be?

14 Ideas from 14 Inbound Marketers

“Your success in inbound marketing is much more about the width of your brain than the width of your wallet.”

Brian Halligan, CEO & Founder

HubSpot

Cambridge, Massachusetts

@bhalligan

Picture

Placeholder ~300x300

“Get comfortable sharing useful information that is uncomfortably honest that you'd want to read yourself.”

Dharmesh Shah, Chief Technology Officer & Founder

HubSpot

Cambridge, Massachusetts

@dharmesh

“A great blog that is helpful (not promotional) is the cornerstone of a basic inbound strategy. A blog powers SEO and social media.”

Mike Volpe, Chief Marketing Officer

HubSpot

Cambridge, Massachusetts

@mvolpe

“As an executive tackling the inbound marketing journey, think less about blogging personally every day and more about hiring a journalist to interview the thought leaders across your company and turn the conversations into blog articles. Very few people, including themselves, realize that journalists hold the keys to the future of demand generation.”

Mark Roberge, SVP Sales and Services HubSpot Cambridge, Massachusetts @markroberge

“The businesses that are the best educators will be the most successful in 2014. ”

Mark Kilens, Leader of HubSpot Academy

HubSpot

Cambridge, Massachusetts

@MarkKilens

Picture

Placeholder ~300x300

“While planning your 2014 inbound strategy, always solve for the customer #SFTC”

Sarah Papachristos, HubSpot User Groups (HUG) Manager

HubSpot

Cambridge, Massachusetts

@SarahPapa

“Integrate inbound marketing from social to sales to customer service using Social Inbox -- with the trend being that customers and businesses will find it more and more seamless to stay engaged as they switch from in-person encounters to sharing on social and by phone.” Julie Vetter, Co-Founder Hoi Moon Marketing HubSpot Paris User Group Paris, France @hoimoon

“When buyers find you, follow their process.”

Carole Mahoney , Founder

Mahoney Internet Marketing

HubSpot User Group Maine

Portland, Maine

@minetmarketing

“Look at your content and make sure you have a great recipe for how to repurpose and re-promote your content as many ways as possible. Less Content, in more formats, plus more promotion equals greater productivity.”

Dan Kraus, President

Leading Results

Charlotte, North Carolina

@leadingresults

“Don't be afraid to combine inbound with outbound follow up.”

Howard Lothrop , Founder

Echo Partners

Germantown, Tennessee

@HowardLothrop

Note: Very active on HubSpot Forums (Academy menu). Highly recommended resource.

“Begin with an editorial calendar. Focus your content on buyer personas. See what trigger points engage visitors and convert leads.”

Robin Anderson, Marketing Consultant

Assero Resources

San Francisco, California

“Blog + CTA => Landing page + form => Promote (email + social) = new leads!! Rock on!”

Stephen Plotkin, Managing Partner

Indigo Inbound

Reading, United Kingdom

@indigoinbound

“Take action daily. Constantly think of methods -- Tweets, posts, and emails -- to alert people to your business and drive eyeballs to your website. Get the correct mindset to be an Inbound Marketer.” Susan Bourke, Director Product Launch Method Sligo Ireland @productlaunchme

“Increase blogging team participation. Make it a rewarding experience for your employees, team, and organization with gamification and rewards. Understand that hard work and solid content strategy supports the business goals.”

Susan Nixon, Strategy Lead

Element Three

Indianapolis, Indiana

@Susnixon

Picture

Placeholder ~300x300

“To be successful in inbound marketing, remember that all your prospects listen to the same radio station: WIFM (what's in it for me).”

Douglas Burdett, Principal/Owner

ARTILLERY LLC

Hampton Roads HubSpot User Group

Norfolk, Virginia

@DouglasBurdett

Bonus Strategy for 2014

Special Thanks

• Caffeine Spaces for allowing us to meet here

– Mark Laymon @MarkLaymon

• HubSpot for sponsoring

– Sarah Papachristos @SarahPapa

Call to Action

• Tweet which of these 14 tips you liked the best #BocaHUG

• Share your own favorite inbound marketing tip with at least 3 people before you leave here tonight

• Make inbound marketing a priority for 2014

For More Info • Slide deck will be on SlideShare and all BocaHUG social media

– Twitter profiles

• Boca Raton HubSpot User Group – @BocaHUG (Follow) – LinkedIn Group (Join) – Facebook Page (Like) – Make sure you registered on Eventbrite for upcoming meeting notices

• Joshua Feinberg from SP Home Run – @Joshua_Feinberg