top 3 seo mistakes to avoid
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Top 3 SEO Mistakes to Avoid
Search Engine Optimization doesn’t require a PhD in Web Technology but it’s important that you create
a solid plan before you begin. In fact once you get to grips with some of the seo basics you can achieve a
lot.
Does it take work? Well yes!*! Like anything in life you get out what you put in. So here are 3 classic
mistakes that new online marketers make and it is critical that you avoid them.
1. Choosing the wrong keywords.
Understanding keywords and how they affect your ability to increase targeted website traffic is
paramount. They are the foundation of your SEO efforts and if you choose wrong, you may end up with
nothing to show for your hard work!
Conversely, if you optimize each page for intelligent keywords, you’ll get an increase in website traffic
from those looking for the types of products and services you offer. As a starter use the Google keyword
tool. If you want something that will save you time and is more specific you can’t go wrong
with Samurai. This is a keyword tool I actually use every day. There is also a free trial. I think it is over
12 days. In theory you could get most of it done in this time.
2. Disregarding the need to optimize each page.
Many novice SEO consultants and expert business owners optimize the homepage but disregard the rest.
That is why I love blogs so much unless your website consists of just one page, this is something you’ll
want to avoid.
For best results each page of your website should be optimized around 1-2 keyword phrases. This way,
you’ll improve your chances of getting good rankings (and traffic) across a variety of terms.
It’s near impossible to get each page ranked well for dozens of terms. This is why it is so crucial to
optimize each and every page.
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3. Forgetting to build backlinks.
Many website owners mistakenly believe that their website will garner good search engine rankings and
attract links without any involvement on their part. While natural links may come over time, you will
need to build links yourself if you really want to compete.
After ensuring that you’ve chosen the right keywords, the building of links should be your number one
priority. This activity will do more to improve your ranking in the SERPs than any other.
To You and Your Online Success
Denise and Sharon
4 www.fasttrackyoursales.co.uk 08452570073 email: [email protected]
About Fast Track Your Sales
We are a web marketing company based in the UK we help our clients get more salesleads.
We provide a range of services:
Marketing and Sales Strategy Product Launch Planning and implementation Copywriting Sales letter creation Lead Generation Website Affordable Websites SEO Social Media Marketing
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Email: support[at]fasttrackyoursales[dot]co.uk
Tel: 08452570073