Top 3 tips to attract customers withsocial media

The big 5 in Social Media

Step One

Demographics and Audience Profiles

Women in the U.S. are more likely touse Facebook than men by about 10percentage points.http://www.businessinsider.com/2014-social-media-demographics-update-2014-9#ixzz3OfZFgS9s

LinkedIn's core demographic are thoseaged between 30 and 49, i.e. those in theprime of their career-rising years.

http://www.businessinsider.com/2014-social-media-demographics-update-2014-9#ixzz3OfZfdKHe

22% of men use Twitter,while only 15% of women do.

http://www.businessinsider.com/2014-social-media-demographics-update-2014-9#ixzz3OfaB3bhg

According to RJMetrics’ analysis80 percent of Pinterest users arefemale. Beyond this, more than90 percent of all pins arecreated/shared by women. Thereare apparently “15x more pins bywomen than by men” on the site.

U.S. teens now describe Instagram as "most important," whileFacebook and Twitter lost ground on this measure, accordingto Piper Jaffray's twice yearly teen survey.

http://www.businessinsider.com/2014-social-media-demographics-update-2014-9#ixzz3OfaQcSzL

Research Tools

Google Analytics

Group your audience by age

genderlocationdevice

Google Forms or Survey Monkey tocollect targeted data not available inGoogle Analytics.

News Reports on PEW Internet

For topics and trends in your industry- Buzzsumo

Step TwoTracking Analytics

Facebook Analytics

Fans Reached, Fan Impressions,Likes, Hashtags, Comments, Shares,Photo Likes, Photo Shares, Video Play,Links Clicked, and Positive Feedback

Twitter Analytics

Hashtag tracks, retweets, favorites, followers,replies, and mentions

Pinterest Analytics

Likes, repins, clicks per pin, and followers

InstagramAnalytics

hashtags tracked, followers, likes, andshares

Analytical Tools

Custom trackingURLs in GoogleAnalytics

Bit.ly URL tracking

Facebook, Twitter,and reddit in-houseanalytical tools

Tactics

Promotional

Interactive Polls

Ask followers questions

Hold contests

Discounts, Deals, Incentives

Link to guest posts

Use hashtags

Post entertaining photos/videos

Inspiring quotes, images, ideas

Pay for targeted

ads

KAD Lagniappe

www.kadlagniappesocial.com