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Despite the benefits of GPS tracking, many companies are hesitant to implement a fleet tracking solution

because of some common misbeliefs:

Misconception #1: Our Drivers will Hate It

One of the biggest worries when it comes to implementing GPS tracking

is that your drivers will feel they are being unfairly watched, or that they

are not trusted as faithful employees. While some feel that GPS tracking

brings a negative element into manager and employee relationships, the

truth is that GPS tracking provides greater driver safety, improved quality

of service, and overall reduced fleet cost. GPS tracking improves dispatch

and routing data and creates benefits for employees by giving them the

ability to complete more jobs per day. This typically means there will

be more money in everyone’s pockets at the end of the day. Also, GPS

tracking can act as a reliable source of evidence to dispute traffic tickets or

customer complaints. Once employees understand why the technology is

necessary, they typically embrace the many benefits it has for them.

Misconception #2: Managing GPS Tracking Software is a Hassle

Some fleet managers worry that using the software and analyzing the data will take more time than they have.

Most quality GPS tracking software allows managers to manage by exception. By simply setting up scheduled

reports and real-time alerts, fleet managers can have the information that they need, when they need it,

without having to log into the software. Many fleet managers have found that fleet tracking software actually

saves them time compiling fleet reports, dispatching vehicles, and managing drivers.

Misconception #3: GPS Tracking Software is not Worth the Money

Many fleet managers have trouble justifying the costs of GPS tracking software. They focus on the upfront

and monthly costs, but fail to recognize the cost savings realized from the use of the software. GPS tracking

saves money on fuel, can reduce overtime costs, improve preventive maintenance scheduling, and increase

Top 4 Most Common Misconceptions About GPS Tracking

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productivity through better dispatching. Once fleet managers focus on potential cost savings, the financial

decision to implement GPS tracking software should be easy to make.

Misconception #4: All GPS Tracking Software is the Same

Although all GPS tracking solutions will provide location, idling, alerts and geofence/landmark information,

better GPS tracking platforms will provide deeper data analysis in an easy to use interface. It is important when

comparing GPS tracking software that the basic features are covered but there are also advanced features

like: maintenance scheduling, fuel card reports, Garmin integration, and mobile phone applications that add

additional value to the solution. The most significant ROI will be seen if your GPS tracking provider has robust,

but easy to use software that provides unlimited access to historical data, highly customizable interface, and

world class customer service.

Once you, as well as your employees, understand that GPS tracking is intended to benefit your company from the

bottom up, you will be on the right path for a strong and profitable future.

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