ENGAGE WITH ME! ANDRE GAULIN - DIRECTOR, SOLUTIONS AGILITY INC. h!p://agilitycms.com/ andre@agilitycms.com @fuzzz

Avg Hrs/Visitor Avg Pages/Visitor Avg Visits/Visitor

Worldwide 23.8 2271 54.3

USA 38.6 3360 85.9

Canada 45.3 3781 98.5

COMSCORE METRICS – Q4 2011

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_Canada_Digital_Future_in_Focus

THE GOOD OLD DAYS

IT’S WAY MORE COMPLICATED NOW

PLACE YOUR BETS

ETHNOGRAPHIC RESEARCH

“Ethnography is the branch of anthropology that involves trying to understand how people live their lives. It enlightens us about the context in which customers might

use a new product and the meaning that product might hold in their lives.”

Harvard Business Review

THE CINEPLEX STORY…

Image: http://www.metrolic.com/human-evolution-102891/

9

NO EXCUSE FOR BAD USER EXPERIENCES

IT’S ALL SOCIAL ALL THE TIME NOW IDENTITY •  Authenticated vs. Anonymous •  Frictionless SIMPLE CONSUMPTION •  Likes •  Shares CREATION •  Comments •  Content Creation

Infographic : Gigya via http://techcrunch.com/2012/01/18/want-more-stickiness-users-logging-in-through-social-networks-spend-50-more-time-on-site/

LEVERAGE YOUR USERS ACROSS MEDIUMS

15 minutes of fame still goes a long way…

AUTHENTIC HUMANITY

http://blog.getsatisfaction.com/2011/01/24/community-manager/

•  Concierge •  Sculptor •  Spam Warrior •  Sponge •  Gardener •  Cheerleader •  Traffic Cop •  Empath •  Mediavore

ADVERTISING - THINK SOCIAL CONTEXT

MEASURE AND MONITOR

Research

Build

Deploy Measure

Optimize

WRAPPING IT ALL UP •  Major competition for your users a!ention •  Study and learn about your users and their expectations •  Deliver solid user experiences all the time •  Keep it social •  Help your highly engaged users shine •  Legitimate human authenticity counts for a lot •  Advertise socially and relevantly •  Measure, monitor, and adjust continuously

Thank You!

ANDRE GAULIN

DIRECTOR, SOLUTIONS

AGILITY INC. h!p://agilitycms.com/

andre@agilitycms.com @fuzzz