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Top 5 Beer Brands A Patent Analysis on the World's top Beer Brands WWW.CITIUSMINDS.COM

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Page 1: Top 5 Beer Brands - Citius Minds · 2017. 7. 12. · Carlsberg Group The Carlsberg Group is a global brewer employing around 41,000 people, primarily located in Western Europe, Eastern

TToopp 55 BBeeeerr BBrraannddssA Patent Analysis on the World's top Beer Brands

WWW.CITIUSMINDS.COM

Page 2: Top 5 Beer Brands - Citius Minds · 2017. 7. 12. · Carlsberg Group The Carlsberg Group is a global brewer employing around 41,000 people, primarily located in Western Europe, Eastern

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PAGE 01WWW.CITIUSMINDS.COM

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Page 3: Top 5 Beer Brands - Citius Minds · 2017. 7. 12. · Carlsberg Group The Carlsberg Group is a global brewer employing around 41,000 people, primarily located in Western Europe, Eastern

Anheuser-Busch InBev

Anheuser-Busch InBev SA/NV (AB InBev) is a multinational beverage and brewing company with global headquarters in Leuven, Belgium. The company was expanded in October 2016 when AB InBev purchased SABMiller and concluded a merger of the two entities. It was the world's largest brewer even before the acquisition of SABMiller and is considered one of the largest fast-moving consumer goods (FMCG) companies in the world. AB InBev is the market leader and controls about 30% of the world's beer brands.

The estimated annual sales for the company in 2017 will be US$55 billion and global revenues of US$45.5 billion in 2016. After the merger with SABMiller, AB InBev had an annual beer production of 500.2 million hectoliters in 2016 and is expected to rise in 2017.

Till June 2017, AB InBev has published 2533 patents worldwide. We have analyzed the patents and below are some of the observed patenting trends.

GEOGRAPHICAL PATENT DISTRIBUTION (TOP FIVE COUNTRIES)

PATENT FILING TRENDS

PAGE 02WWW.CITIUSMINDS.COM

Page 4: Top 5 Beer Brands - Citius Minds · 2017. 7. 12. · Carlsberg Group The Carlsberg Group is a global brewer employing around 41,000 people, primarily located in Western Europe, Eastern

FAMOUS BEER BRANDS

Anheuser-Busch InBev

TECHNOLOGY DISTRIBUTION

**The patent technology distribution Word cloud was made using the top IP Classification of the patents assigned to AB InBev.

PAGE 03WWW.CITIUSMINDS.COM

Page 5: Top 5 Beer Brands - Citius Minds · 2017. 7. 12. · Carlsberg Group The Carlsberg Group is a global brewer employing around 41,000 people, primarily located in Western Europe, Eastern

Heineken N.V.Heineken N.V., or shortened to Heineken is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2017, Heineken owns over 165 breweries in more than 70 countries. It produces 250 international, regional, local and specialty beers and ciders.

With an annual beer production of 200.1 million hectoliters in 2016, and global revenues of 20.79 Billion Euros in 2016. Heineken N.V. is the number one brewer in Europe and one of the largest brewers by volume in the world.

Till June 2017, Heineken has published 3695 patents worldwide. Heineken N.V. is one the largest patent filing company in the brewing industries. We have analyzed the patents and below are some of the observed patenting trends.

GEOGRAPHICAL PATENT DISTRIBUTION (TOP FIVE COUNTRIES)

TECHNOLOGY DISTRIBUTION"Heineken and other brewing giant Carlsberg have jointly filed 121 patents. Including the much hyped barley patents EP2384110 and EP2373154"

PAGE 04WWW.CITIUSMINDS.COM

Page 6: Top 5 Beer Brands - Citius Minds · 2017. 7. 12. · Carlsberg Group The Carlsberg Group is a global brewer employing around 41,000 people, primarily located in Western Europe, Eastern

FAMOUS BEER BRANDS

Heineken N.V.

TECHNOLOGY DISTRIBUTION

**The patent technology distribution Word cloud was made using the top IP Classification of the patents assigned to Heineken.

PAGE 05WWW.CITIUSMINDS.COM

Page 7: Top 5 Beer Brands - Citius Minds · 2017. 7. 12. · Carlsberg Group The Carlsberg Group is a global brewer employing around 41,000 people, primarily located in Western Europe, Eastern

Carlsberg Group

The Carlsberg Group is a global brewer employing around 41,000 people, primarily located in Western Europe, Eastern Europe and Asia. The group was founded in 1847 by J. C. Jacobsen, the company's headquarters is located in Copenhagen, Denmark. The company's flagship brand is Carlsberg Beer but it also brews Tuborg, Kronenbourg, Somersby cider, Russia's best-selling beer Baltika, Belgian Grimbergen abbey beers, and more than 500 local beers.

According to annual report of 2016, the Carlsberg group has scored a global revenues of US$ 9.48 billion with annual beer production of 116.9 million hectoliters.The Carlsberg Group has strong market positions in 24 markets across Europe and Asia. 74% of volumes are sold in these markets.

Till June 2017, Carlsberg has published 1371 patents worldwide. We have analyzed the patents and below are some of the observed patenting trends.

GEOGRAPHICAL PATENT DISTRIBUTION (TOP FIVE COUNTRIES)

PATENT FILING TRENDS

PAGE 06WWW.CITIUSMINDS.COM

"Carlsberg and Heineken have jointly filed 121 patents. Including the much hyped barley patents EP2384110 and EP2373154"

Page 8: Top 5 Beer Brands - Citius Minds · 2017. 7. 12. · Carlsberg Group The Carlsberg Group is a global brewer employing around 41,000 people, primarily located in Western Europe, Eastern

FAMOUS BEER BRANDS

Carlsberg Group

TECHNOLOGY DISTRIBUTION

**The patent technology distribution Word cloud was made using the top IP Classification of the patents assigned to Carlsberg.

PAGE 07WWW.CITIUSMINDS.COM

Page 9: Top 5 Beer Brands - Citius Minds · 2017. 7. 12. · Carlsberg Group The Carlsberg Group is a global brewer employing around 41,000 people, primarily located in Western Europe, Eastern

Molson Coors Brewing Company

The Molson Coors Brewing Company is a multinational brewing company, formed in 2005 by the merger of Molson of Canada, and Coors of the United States.

Molson Coors had an annual beer production of 95.2 million hectoliters in 2016, and global revenues of US$ 4.89B Billion in 2016. Molson Coors expanded significantly after the merger of Anheuser-Busch InBev and SABMiller in October 2016. This was achieved because SABMiller had agreed for selling its 58 percent stake in MillerCoors to Molson Coors for $12 billion

Till June 2017, Molson Coors has published 789 patents worldwide. We have analyzed the patents and below are some of the observed patenting trends.

GEOGRAPHICAL PATENT DISTRIBUTION (TOP FIVE COUNTRIES)

PATENT FILING TRENDS

PAGE 08WWW.CITIUSMINDS.COM

Page 10: Top 5 Beer Brands - Citius Minds · 2017. 7. 12. · Carlsberg Group The Carlsberg Group is a global brewer employing around 41,000 people, primarily located in Western Europe, Eastern

FAMOUS BEER BRANDS

Molson Coors Brewing Company

TECHNOLOGY DISTRIBUTION

**The patent technology distribution Word cloud was made using the top IP Classification of the patents assigned to Molson Coors.

PAGE 09WWW.CITIUSMINDS.COM

Page 11: Top 5 Beer Brands - Citius Minds · 2017. 7. 12. · Carlsberg Group The Carlsberg Group is a global brewer employing around 41,000 people, primarily located in Western Europe, Eastern

Diageo plcDiageo plc is a British multinational alcoholic beverages company, with its headquarters in London, United Kingdom. Diageo owns over 150 sites in more than 30 countries and have a presence in over 180 countries.

Diageo produces spirits, wine and beer. It is the world's second largest distiller after China's Kweichow Moutai. The total global revenues in 2016 was £15.641 billion.

Till June 2017, Diageo has published 599 patents worldwide. We have analyzed the patents and below are some of the observed patenting trends.

GEOGRAPHICAL PATENT DISTRIBUTION (TOP FIVE COUNTRIES)

PATENT FILING TRENDS

PAGE 10WWW.CITIUSMINDS.COM

Page 12: Top 5 Beer Brands - Citius Minds · 2017. 7. 12. · Carlsberg Group The Carlsberg Group is a global brewer employing around 41,000 people, primarily located in Western Europe, Eastern

FAMOUS BEER BRANDS

Diageo plc

TECHNOLOGY DISTRIBUTION

**The patent technology distribution Word cloud was made using the top IP Classification of the patents assigned to Diageo.

PAGE 11WWW.CITIUSMINDS.COM

Page 13: Top 5 Beer Brands - Citius Minds · 2017. 7. 12. · Carlsberg Group The Carlsberg Group is a global brewer employing around 41,000 people, primarily located in Western Europe, Eastern

PAGE 12WWW.CITIUSMINDS.COM

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Highly carbonated, with mild flavor and a crisp finish.

A cloudy appearance and a prominent yeast flavor.

A pronounced hop bitterness profile from start to finish.

A dark malt with flavor of Carmel and toffee.

Heavily roasted flavor with hints of coffiee.

Mild malt flavor with low to medium hop bitterness.

Robust hop aroma and medium bitterness.

Malty with balanced hop bitterness.

Notes of chocolate with mild roast in the finish.

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