top 5 characteristics defining the changing times & new generations 7 november 2014
TRANSCRIPT
Mark McCrindlewww.mccrindle.com.au
CHANGING TIMES,EMERGING TRENDS:
Social & Demographic Trends Transforming Communities.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
Change. Chang
e. Change.
Change.
Change. Chang
e. Change.
Change.
Change. Chang
e.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
2009: TWEET
2010: APP
2011: CLOUD
2012: HASHTAG
2013: SELFIE
Only occasionally in history do massive
demographic shiftscombine with huge
social changeand ongoing
generational transitionsand rapid
technological trendsso that within the span of a few decades,
society altogether alters.
BIG AUSTRALIA GEOGRAPHICALLY
% OF STATE POPULATION LIVING IN THEIR CAPITAL
77%
WA
% OF STATE POPULATION LIVING IN THEIR CAPITAL
77%
WA
75%
VIC
% OF STATE POPULATION LIVING IN THEIR CAPITAL
77%
WA
75%
VIC
63%
NSW
% OF STATE POPULATION LIVING IN THEIR CAPITAL
77%
WA
75%
VIC
63%
NSW
48%
QLD
BIG AUSTRALIA DEMOGRAPHICALLY
FASTEST GROWING COUNTRY IN THE OECD
1.7%
POPULATION INCREASE: ALL STATESNatural Increase Net Overseas
MigrationNet Interstate Migration
Population Growth Rate
TAS 0.2
SA 0.9
NSW 1.5
ACT 1.6
NT 1.8
QLD 1.8
VIC 1.9
WA 3.1
1974
1984
2014
2014
2054
2044
AGEING SOCIETY
AGEING SOCIETY
AGEING SOCIETY
INCREASED LONGEVITY
INCREASED LONGEVITY
INCREASED LONGEVITY
POPULATION INCREASE
POPULATION INCREASE
2010 Photo-bombing
2011 Planking
2012 Gangnam Style
2013 Harlem Shake
2014 Ice Bucket Challenge
GENERATIONALLY
AUSTRALIA’S GENERATIONS
BABY BOOMERS
GENERATION X
GENERATION Y
GENERATION Z
WORKPLACE OF 2025
“Foshizz my work gig is totes chron- the hours are defs cray cray but yolo.”
“I like my job.”
IF SOCIAL MEDIA SITES WERE COUNTRIES…
IF SOCIAL MEDIA SITES WERE COUNTRIES…
IF SOCIAL MEDIA SITES WERE COUNTRIES…
IF SOCIAL MEDIA SITES WERE COUNTRIES…
IF SOCIAL MEDIA SITES WERE COUNTRIES…
GENERATION Z
GENERATION ALPHA
1. CANDY CRUSH SAGA
+
+
COGNITIVE
EMOTIVE
AGREE-ERS
SEEKERS
- -
HECKLERS
EMBRACERS
Communicating in Digital Times
1800 TRENDS (1800 876 637)[email protected]