top 5 characteristics defining the changing times & new generations 7 november 2014
TRANSCRIPT
![Page 1: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/1.jpg)
Mark McCrindlewww.mccrindle.com.au
CHANGING TIMES,EMERGING TRENDS:
Social & Demographic Trends Transforming Communities.
![Page 2: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/2.jpg)
Change.
![Page 3: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/3.jpg)
Change.
Change.
Change.
Change.
Change.
Change.
Change.
Change. Chang
e. Change.
Change.
Change. Chang
e. Change.
Change.
Change. Chang
e.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
Change.
![Page 4: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/4.jpg)
2009: TWEET
![Page 5: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/5.jpg)
2010: APP
![Page 6: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/6.jpg)
2011: CLOUD
![Page 7: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/7.jpg)
2012: HASHTAG
![Page 8: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/8.jpg)
2013: SELFIE
![Page 9: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/9.jpg)
Only occasionally in history do massive
demographic shiftscombine with huge
social changeand ongoing
generational transitionsand rapid
technological trendsso that within the span of a few decades,
society altogether alters.
![Page 10: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/10.jpg)
BIG AUSTRALIA GEOGRAPHICALLY
![Page 11: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/11.jpg)
% OF STATE POPULATION LIVING IN THEIR CAPITAL
77%
WA
![Page 12: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/12.jpg)
% OF STATE POPULATION LIVING IN THEIR CAPITAL
77%
WA
75%
VIC
![Page 13: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/13.jpg)
% OF STATE POPULATION LIVING IN THEIR CAPITAL
77%
WA
75%
VIC
63%
NSW
![Page 14: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/14.jpg)
% OF STATE POPULATION LIVING IN THEIR CAPITAL
77%
WA
75%
VIC
63%
NSW
48%
QLD
![Page 15: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/15.jpg)
BIG AUSTRALIA DEMOGRAPHICALLY
![Page 16: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/16.jpg)
![Page 17: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/17.jpg)
FASTEST GROWING COUNTRY IN THE OECD
1.7%
![Page 18: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/18.jpg)
POPULATION INCREASE: ALL STATESNatural Increase Net Overseas
MigrationNet Interstate Migration
Population Growth Rate
TAS 0.2
SA 0.9
NSW 1.5
ACT 1.6
NT 1.8
QLD 1.8
VIC 1.9
WA 3.1
![Page 19: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/19.jpg)
1974
1984
![Page 20: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/20.jpg)
2014
2014
![Page 21: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/21.jpg)
2054
2044
![Page 22: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/22.jpg)
AGEING SOCIETY
![Page 23: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/23.jpg)
AGEING SOCIETY
![Page 24: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/24.jpg)
AGEING SOCIETY
![Page 25: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/25.jpg)
INCREASED LONGEVITY
![Page 26: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/26.jpg)
INCREASED LONGEVITY
![Page 27: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/27.jpg)
INCREASED LONGEVITY
![Page 28: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/28.jpg)
![Page 29: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/29.jpg)
POPULATION INCREASE
![Page 30: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/30.jpg)
POPULATION INCREASE
![Page 31: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/31.jpg)
![Page 32: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/32.jpg)
![Page 33: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/33.jpg)
![Page 34: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/34.jpg)
![Page 35: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/35.jpg)
2010 Photo-bombing
![Page 36: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/36.jpg)
![Page 37: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/37.jpg)
2011 Planking
![Page 38: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/38.jpg)
![Page 39: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/39.jpg)
2012 Gangnam Style
![Page 40: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/40.jpg)
2013 Harlem Shake
![Page 41: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/41.jpg)
2014 Ice Bucket Challenge
![Page 42: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/42.jpg)
![Page 43: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/43.jpg)
![Page 44: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/44.jpg)
![Page 45: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/45.jpg)
![Page 46: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/46.jpg)
![Page 47: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/47.jpg)
![Page 48: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/48.jpg)
![Page 49: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/49.jpg)
![Page 50: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/50.jpg)
![Page 51: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/51.jpg)
![Page 52: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/52.jpg)
![Page 53: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/53.jpg)
![Page 54: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/54.jpg)
![Page 55: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/55.jpg)
![Page 56: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/56.jpg)
![Page 57: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/57.jpg)
![Page 58: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/58.jpg)
GENERATIONALLY
![Page 59: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/59.jpg)
AUSTRALIA’S GENERATIONS
![Page 60: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/60.jpg)
BABY BOOMERS
![Page 61: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/61.jpg)
GENERATION X
![Page 62: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/62.jpg)
GENERATION Y
![Page 63: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/63.jpg)
GENERATION Z
![Page 64: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/64.jpg)
WORKPLACE OF 2025
![Page 65: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/65.jpg)
“Foshizz my work gig is totes chron- the hours are defs cray cray but yolo.”
![Page 66: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/66.jpg)
“I like my job.”
![Page 67: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/67.jpg)
![Page 68: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/68.jpg)
IF SOCIAL MEDIA SITES WERE COUNTRIES…
![Page 69: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/69.jpg)
IF SOCIAL MEDIA SITES WERE COUNTRIES…
![Page 70: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/70.jpg)
IF SOCIAL MEDIA SITES WERE COUNTRIES…
![Page 71: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/71.jpg)
IF SOCIAL MEDIA SITES WERE COUNTRIES…
![Page 72: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/72.jpg)
IF SOCIAL MEDIA SITES WERE COUNTRIES…
![Page 73: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/73.jpg)
![Page 74: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/74.jpg)
![Page 75: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/75.jpg)
GENERATION Z
![Page 76: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/76.jpg)
![Page 77: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/77.jpg)
GENERATION ALPHA
![Page 78: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/78.jpg)
![Page 79: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/79.jpg)
![Page 80: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/80.jpg)
![Page 81: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/81.jpg)
![Page 82: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/82.jpg)
1. CANDY CRUSH SAGA
![Page 83: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/83.jpg)
+
+
COGNITIVE
EMOTIVE
AGREE-ERS
SEEKERS
- -
HECKLERS
EMBRACERS
Communicating in Digital Times
![Page 84: Top 5 Characteristics Defining the Changing Times & New Generations 7 November 2014](https://reader035.vdocuments.net/reader035/viewer/2022081603/55861fa1d8b42a7d428b500f/html5/thumbnails/84.jpg)
1800 TRENDS (1800 876 637)[email protected]