top 5 reasons to add mobile to your marketing mix

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TOP 5 REASONS TO ADD GRAVY TO YOUR MARKETING MIX MOBILE IS THE BEST WAY TO REACH LOCAL CONSUMERS RESULTS YOU CAN MEASURE IT WORKS! REAL-TIME RELEVANCE OUR SECRET SAUCE CONNECTS YOU TO CONSUMERS WHEN IT MATTERS MOST YOUR CONSUMERS ARE USING GRAVY REACHING 23 MILLION PEOPLE ALL ACROSS THE U.S. en IT’S WORKED FOR LEADING BRANDS LIKE: Learn how Gravy can increase your reach, engagement and drive to-store efforts. Contact us at [email protected] 1 5 0 % increase 50 of all Google Mobile Search activity has local intent GRAVY REACHES MILLIONS OF PEOPLE ON SMARTPHONES & THE WEB . % 21.5MM IMPRESSIONS 56% 44% Women using Gravy. AGE 25-34 31% AGE 35-44 26% AGE 13-17 16% AGE 18-24 13% AGE 55+ 4% AGE 45-54 10% 15.4MM IMPRESSIONS 5.8MM IMPRESSIONS 12 MILES AVG. DISTANCE DRIVEN 43% SHARED VIA FACEBOOK #1 AT THE BOX OFFICE 9.4 MILES AVG. DISTANCE DRIVEN 99 VIRAL SCORE (OUT OF 100) 76% ATTENDED WERE SINGLE 150% INCREASE IN EVENT ATTENDANCE 160% WEEK 1 SALES GOAL ACHIEVED WITH GRAVY 13% OF PURCHASERS WERE UNDER 24 YEARS OF AGE Drive Opening Weekend Ticket Sales for G.I. Joe: Retaliation LEADING MOTION PICTURES STUDIO Drive In-Store Traﬃc To Beauty Day Events at Local Drugstores in the NYC Metro area TOP BEAUTY CPG COMPANY Drive In-Store Sales of Limited Edition Top Gun Blu-Ray DVD LARGE BIG BOX RETAILER no college. college. 39% 6 1 % grad school. REACHING GEN X & GEN YERS REACHING HIGH HHI & WELL-EDUCATED CONSUMERS NIELSEN PRIZM SEGMENTS $0-$30K 19% $60-$100K 38% $30-$60K 31% $100K+ 12% YOUNG PROFESSIONALS WHITE PICKET FENCES Suburban, Midscale Income No Children, Rent Home White, Black, Asian, Hispanic Mix Second City, Upper Mid Income Have Children, Own Home White, Black, Asian, Hispanic Mix HYPERLOCAL GEO-TARGETING REAL-TIME TRAFFIC TECHNOLOGY MOOD-BASED SOCIAL DISCOVERY TRENDING EXPERIENCES BASED ON SOCIAL DATA without Gravy. with Gravy. $ 70% increase in store revenue

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Learn how you could be missing out if mobile is not in your marketing mix.

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Page 1: Top 5 Reasons to Add Mobile to Your Marketing Mix

TOP 5 REASONSTO ADD GRAVY TO YOUR MARKETING MIX

MOBILE IS THE BEST WAY TO REACH LOCAL CONSUMERS

RESULTS YOU CAN MEASURE

IT WORKS!

REAL-TIME RELEVANCE OUR SECRET SAUCE CONNECTS YOU TO CONSUMERS WHEN IT MATTERS MOST

YOUR CONSUMERS ARE USING GRAVYREACHING 23 MILLION PEOPLE ALL ACROSS THE U.S.

“Gravy lets us achieve our goals to enhance reach, engagement & revenue.”

- Division of L’Oreal USA

IT’S WORKED FOR LEADING BRANDS LIKE:

Learn how Gravy can increase your reach, engagement and drive to-store efforts. Contact us at [email protected]

150%increase

50 of all Google Mobile Search activity has local intent

GRAVY REACHES MILLIONS OF PEOPLE ON SMARTPHONES &THE WEB.

%

21.5MMIMPRESSIONS

56% 44%

Women using Gravy.AGE 25-34

31%

AGE 35-44

26%

AGE 13-17

16%

AGE 18-24

13%

AGE 55+

4%

AGE 45-54

10%

15.4MMIMPRESSIONS

5.8MMIMPRESSIONS

12 MILESAVG. DISTANCE DRIVEN

43%SHARED VIA FACEBOOK

#1AT THE BOX OFFICE

9.4 MILESAVG. DISTANCE DRIVEN

99 VIRAL SCORE (OUT OF 100)

76% ATTENDED WERE SINGLE

150% INCREASE IN EVENT ATTENDANCE

160% WEEK 1 SALES GOAL ACHIEVED WITH GRAVY

13% OF PURCHASERS WERE UNDER 24 YEARS OF AGE

Drive Opening Weekend Ticket Sales for G.I. Joe: RetaliationLEADING MOTION PICTURES STUDIO

Drive In-Store Traffic To Beauty Day Events at Local Drugstores in the NYC Metro areaTOP BEAUTY CPG COMPANY

Drive In-Store Sales of Limited Edition Top Gun Blu-Ray DVD LARGE BIG BOX RETAILER

no college.

college.

39%

61%

grad school.

REACHING GEN X & GEN YERS

REACHING HIGH HHI & WELL-EDUCATED CONSUMERS

NIELSEN PRIZM SEGMENTS

$0-$30K

19%

$60-$100K

38%$30-$60K

31%

$100K+

12%

YOUNG PROFESSIONALS WHITE PICKET FENCESSuburban, Midscale IncomeNo Children, Rent HomeWhite, Black, Asian, Hispanic Mix

Second City, Upper Mid IncomeHave Children, Own HomeWhite, Black, Asian, Hispanic Mix

HYPERLOCAL GEO-TARGETING

REAL-TIME TRAFFIC TECHNOLOGY

MOOD-BASED SOCIAL DISCOVERY

TRENDING EXPERIENCES BASED ON SOCIAL DATA

without

Gravy.

with

Gravy.

$

70% increase in store revenue

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