5 REASONS WHY IT’S TIME TO REDESIGN YOUR SITE

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BRING YOURSITE TO LIFE.

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“You don’t needa website redesign to attract customers,you need compellingcontent behindlanding pages thatgenerate leads.”

SHIV KALOLAINBOUND MARKETING EXPERT AT ZOOFUZE

WRITTEN & DESIGNED BY:

CONTENTS.05 INTRODUCTION

07 #5 OUTDATED COPYRIGHT INFORMATION IN THE FOOTER

09 #4 LACK OF SOCIAL MEDIA ACTIVITY

12 #3 HOME PAGE LOADS TOO SLOW

14 #2 GOOGLE DOESN’T CRAWL YOUR SITE

16 #1 THE COMPETITION IS TAKING YOUR BUSINESS

18 CONCLUSION

INTRODUCTION.

You’re probably wondering why customers aren’t pouring into your website like a Black Friday sale. After all, you just hired an expensive designer to create the most elegant design with fancy logos, only to hire an expensive developer to put it all together.

You’re neck deep into an investment in your website and you have nothing to show for it except a cool .com address. That leaves you standing in front of your customers like, “look what I can do…”

CLICK!CLICK!

Your website is not just a digital calling card. It’s a powerful tool capable of taking your business to levels you only dreamed of.

To reach those heights, your website needs to function in a way that benefits your customers.

Here at the ZOO we comprised a list of 5 Reasons Why It’s Time To Redesign Your Site. We’ll walk you through ways your website could be a powerful sales tool in your arsenal.

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5 REASONS WHY IT’S TIME TO REDESIGN YOUR SITE

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The ultimate goal for any website is to engage users with all the benefits about your brand. A footer date prior to 2013 suggests that the company does not maintain or update their website.

If you want to stand out in today’s competitive landscape, your website should be updated frequently. Even if you’re not doing a complete overhaul every year, you should take the time to update the copyright year in your footer. A few social media updates wouldn’t hurt you either.

WWW.ZOOFUZE.COM

UPDATE THE YEAR IN YOUR FOOTER AS WELL THE CONTENT ON YOUR SITE

5 REASONS WHY IT’S TIME TO REDESIGN YOUR SITE

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If you said, “No,” you’re in good company because not many companies use this website anymore.

The four biggest social media networks as of April 2013 are:

1. Facebook (750M Visitors Monthly)2. Twitter (250M Visitors Monthly)3. LinkedIn (110M Visitors Monthly)4. Pinterest (86M Visitors Monthly)

WWW.ZOOFUZE.COM*Estimates provided by Alexa The Web Information Company.

DO YOU RECOGNIZE THIS LOGO?

5 REASONS WHY IT’S TIME TO REDESIGN YOUR SITE

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Social Media is all around us. If you turn on the TV during prime time, you’ll notice the major brands like TNT, NBC, WWE, NBA, NFL, MLB (the list goes on) are all promoting social media pages in their advertising.

Social media buttons, feeds, & statistics are popular ways of keeping your website updated. A simple post from your Facebook Fan page, could be configured to show up on your website’s home page.

So the next time you want to make an announcement, post an update from your Facebook page to show up on your website’s home page.

WWW.ZOOFUZE.COM

USE SOCIAL MEDIA PLUGINS ON YOUR SITE TO KEEP IT UPDATED

5 REASONS WHY IT’S TIME TO REDESIGN YOUR SITE

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One of the biggest contributors to high bounce rates (that’s when someone closes the browser before the website finishes loading) is load times.

It’s important to install Google Analytics tracking codes into your website, so you can evaluate which web pages users stay on and which pages cause them to leave.

By identifying these problems early you can optimize your home page with content that draws traffic to your website; quality traffic that becomes leads and ultimately, conversions. WWW.ZOOFUZE.COM

It’s still loading…

FASTER LOAD TIMES KEEP VISITORS ON YOUR PAGE

5 REASONS WHY IT’S TIME TO REDESIGN YOUR SITE

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One of the biggest questions all website owner’s ask at one point is, “How do I get my business on the first page of Google?”

The answer to that is not so simple. Google’s algorithm is constantly changing to improve search results. So in order to claim that first page, you should focus on content creation. Consistent, popular content is guaranteed to push you ahead of the competition and land you on the first page of Google’s search results.WWW.ZOOFUZE.COM *Henrik Ibsen’s 185th Birthday

(Doodle for Google)

IMPROVE YOUR GOOGLE SEARCH RANKING BY STAYING ACTIVE.

5 REASONS WHY IT’S TIME TO REDESIGN YOUR SITE

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Let’s face it … your competition is blowing you out of the water because you just can’t seem to figure out this whole website thing.

Fear not! You are in a better position than you think, because your competition doesn’t know that you read this amazing ebook from ZooFuze.

Now that you have your game plan, they’ll never see you coming up to claim yourself some territory on Google’s search engine!

You are now the World Champion of website design… with great power comes great responsibility.WWW.ZOOFUZE.COM

CONCLUSION.You’re probably wondering where to start now that you know what you’re looking for. The first place to start is with an evaluation of your current website. ZooFuze offers free strategy, design, & communication consultations. We can help you plan out a campaign that can take your business to the next level.

Your investment in your website will show your customers and competitors that you’re here to stay. So start sharing content, like this free ebook, and click around our site to see what the ZOO can do for you!

CLICK!CLICK!

5 REASONS WHY IT’S TIME TO REDESIGN YOUR SITE

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4 A CHANCE TO WIN