Skincare BrandsTOP 5

of the World

Introduction

Skincare industry is booming and is slated to reach a market cap of $131 billion and it’s not going to slow down anytime soon.

The times that we live in, people prefer control over

quixotic progression. This quote makes a lot of sense:

“Beautiful Skin requires commitment & not a miracle.”And maybe some good old genetic propensity for good skin will also do.

Skincare

Since Skincare as an industry and a way of life is not going anywhere, business of all sizes and shapes have launched brands in the skincare category. Why would they not?

The global beauty industry is worth a whopping $310 billion and there is enough market for everyone to jump in and make hay. In such high stake scenario, world’s biggest conglomerates have launched skincare brands that we all swear by.

Have you ever wondered which brands are the world's best skincare brands? Before you start reciting your favorite brand names, let us tell you that Boroline doesn’t feature in this list!

Brands

#1 OLAY

According to a 2012 Forbes report, Olay is the top most skin brand in the world. Part of the P&G group, it was known as Oil of Olay back in the day and was first launched in 1952.

In 2009, revenues from Olay stood at a mind numbing $2.8 billion and accounted for around 4 percent of total revenues of P&G.

Though in recent times it’s ranking has gone down, but it still reverberates with a large number of people around the world.

#2 Estēe Lauder

Estée Lauder begin operations in 1946 in NYC with the husband-wife team of Estée Lauder and Joseph Lauder. They started with 4 products and in two years time, launched their department store account with Saks Fifth Avenue.

In a recent survey Estée Lauder was named as the most popular skincare brand in the world. Its product “Advanced Night Repair Synchronized Recovery Complex II” is the most sought after product from the famous brand.

The lauder family who owns the famous brand is worth a cool $18 billion. It own brands like Clinique that sells like hot cakes, literally.

#3 Nivia

In surprising result of a survey, Nivea was ranked number two in world’s most popular skincare brands of the world. A household name, Nivea is a german skincare brand adored by one and all.

Its famous blue color branding is hard to miss and is easily recognizable world over.

Part of the Beiersdorf AG group which is based in Hamburg, Germany, it is one of the most famous products from German personal care giants.

#4 Shiseido

Shiseido is the world’s oldest cosmetics brand, having been in existence for more than 140 years.

Headquartered in the Japanese capital Tokyo, Shiseido is world’s fifth largest cosmetic company in the world. It sells skincare products as well as makeup products.

Being as big as it is, Shiseido still doesn’t sell highly niche products like skin pigmentation treatment creams, anti aging creams and the likes. Having said that they own a large number of other brands and companies which sell all cosmetics under the sun.

#5 L'oréal

L'Oréal is a french cosmetics company headquartered in Paris. It is world’s largest cosmetics company and make all types of skincare products that one can think of.

Famous L'Oréal advert features leading stars of the country saying “It’s worth it” and justifying the high price of the products! Founded by Eugène Schueller in 1909, it is a brand that has captured imagination of a worldwide audience for more than 100 years.

Worth a skin blasting $14 billion, it is easily one of the most coveted beauty brands of the world. But just so you know, the company’s founder Eugène Schueller was a Nazi sympathizer. Sad but true!

★ http://www.allure.com/story/whats-the-most-popular-skin-ca

★ http://www.forbes.com/sites/jennagoudreau/2012/04/20/the-top-10-global-beauty-brands/#785f636ec554

★ https://www.linkedin.com/pulse/how-consumers-shop-anti-aging-skin-care-market-trends-michelle-skelly

★ https://en.wikipedia.org/wiki/L%27Or%C3%A9al

★ https://en.wikipedia.org/wiki/Olay

★ https://en.wikipedia.org/wiki/Nivea

★ https://en.wikipedia.org/wiki/Shiseido

★ https://en.wikipedia.org/wiki/Est%C3%A9e_Lauder_Companies

Reference

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