top 5 social media and public relations tips for 2015
TRANSCRIPT
Tweet Me! @SebRusk #SocialMediaSUCKS
About Me● Social Media Strategist
● Author
● Creator of BUZZ!
EMAIL [email protected]
TWITTER @SebRusk
(786) 273-7875 direct
An integrated marketing
solution that helps businesses
build online communities
using social media to create
social buzz and local
celebrity over their products
and services which increases
their online presence and word
of mouth marketing so they
have more customers and die-
hard fans.
“Your brand is not about you.” -Bruce Turkel
“A good brand makes you feel good.
“A great brand makes you feel good about yourself.” -Bruce Turkel
Social Media and Public Relations
#1 create awesome content!
TIPS for creating awesome content!
1. Keep your audience in mind - will the content be valuable?
2. Use online data to stay on top of trends (Google Trends)
3. Make it Easy to Share Social Media buttons. We’re all far too busy and/or lazy to copy and paste.
Tools for creating awesome content!
● Canva.com - create REALLY cool images w/ words (web)
● MemeFactory (App)
● Mematic (create custom memes)
● OVER - adds words to images (APP)
#2 You Gotta pay to play on Facebook!
3 Basic Ways To BUY Exposure:
1. ‘Boost’ your posts
2. ‘Promote Your Page’ (gain new likes)
3. Run an Ad on Facebook
#3 Don’t abuse HashtagS
#4 Don’t put social Media in the backseat
#5 Leverage BRAND NEW technology
Customer Service & Social Media
TOOLS for Increasing Your Fans and Followers
● Tweepi (gets you new Twitter followers)
● FameBit (Find online influencers)
● BuzzSumo (Content Generator)
● Fresh ideas => Portent.com/Tools/Title-Maker
● Riddle.com (Create Quizzes for content)
● SocialBro - find customers via Twitter
7 reasons your brand should use Instagram
#1 Smartphones are NOT losing popularity
#2 Customers will see 100% of Your Posts
#3 Engagement Is Much Higher on Instagram
#4 You Can Build A Targeted Following Through Hashtags
#5 Instagram allows you to be creative!
#6 You Can Brand Yourself Through Content
#7 It Makes Your Brand Easier To Search For
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@PRSarahEvans
THANK YOU!
