Top 5 Takeaways from our Optimizing Enrollment Management Operations Webinar

Takeaway #1: Everyone defines what’s included in “enrollment management” differently

100%

88%

82% 59%

47% 41%

35%

29%

24%

18%

12%

6%

Admissions EM Communications

Enrollment research/ analytics Financial Aid/ Scholarships

EM Marketing Admissions Processing

Registrar Transfer student services

International visa processing Orientation/ pre-enrollment

Retention Veterans Services

Student Employment Other

International student services Online student services

Bursar/ Student Accounting FY/FT student programs Public/ Media Relations

Academic Advising Institutional Research

University Marketing Student Affairs

Career Preparation/ Services University Communications

Departments Within Central Enrollment Management Unit

177,609  Purchased  Names  

• 7%  return  from  purchased  names  

• 80%  of  all  inquiries  are  natural  43,502  Inquiries  

• 34%  return  from  inquiries  • 35%  stealth  applicants  14,145  

Applicants  

• 68%  acceptance  rate  11,437  AdmiDed  

• 29%  yield  • 6%  summer  melt  3,483  

Enrolled  

1%    return  

Takeaway #2: Know the ROI of your enrollment funnel. Here’s what we see, on average:

Takeaway #3: Make sure you’re investing budget in the right areas. Here’s what we see, on average:

$0

$46,309

$81,000

$149,682

$200,000

$245,000

$282,803

$1,854,255

Other Expenses

International Recruitment

Vendor/ Consultant Spend

On-Campus Recruitment

Admissions Processing/ Operations

Off-Campus Recruitment

Marketing/ Communications

Overall Budget

Composition of EM Budget (Median)

Takeaway #4: Know your cost to recruit an inquiry, applicant, and enrolled student. Here’s what we see, on average:

$142 $374

$2,464

$102 $343

$1,476

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

Cost per Inquiry Cost per Applicant Cost per Enrollee

Cost to Recruit a Student

Mean

Median

Takeaway #5: Know how your operations budget breaks down. Here’s what we see, on average:

$249,768

$200,000

6 5

5

10

15

20

25

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

Paperless Mixed

Ope

ratio

ns S

taff

Ope

ratio

ns B

udge

t

Operating Budget and Staff by Business Process

Admissions Processing/ Operations Budget Operations Staff

Want more?

Download the recording of the full

webinar at http://bit.ly/top5oeo