top 5 web to-print mistakes to avoid
TRANSCRIPT
Top 5 Web-to-print Mistakes To Avoid
Shopping trends of consumers have witnessed a drastic change in the
last few years. Lately, as people are more comfortable buying
customized products online, web to print technology and process is
getting more popular with ecommerce business owners. But without
proper knowledge and experience of both the technology and the
printing process, business owners are more prone to making mistakes
than they realize. Sometimes they buy the wrong software, sometimes
get into the wrong product category without understanding the
complete printing and fulfillment process and the costs involved.
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In this blog, we have come up with the top 5 web-to-print mistakes
aspiring web-to-print entrepreneurs generally make and how to avoid
them.
PLUNGING INTO IT WITHOUT STRATEGY
There is no business without a well planned strategy. It is difficult to
attain business objectives without specifying why you are investing in
that segment. Your strategy should clearly include your specific category
of product, how you are going to arrange the buying and selling, and
what results you expect at the end of the day, month, and years to
come. When you know the answers to these, you can weave your
business functions around these to focus on your business goals and
achieving them systematically.
GETTING A LICENSE FOR SOFTWARE AND HOSTING IT YOURSELF
Though businesses start with an aim to build something great and
unique, they fail most of times and result in wastage of useful resources
which could have been exploited elsewhere. Building good software is a
challenge which might divert you from your actual business goals. A SaaS
based web-to-print solution may solve most of your problems and
eliminate your requirement to manage a critical IT project.
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INVESTING IN THE WRONG SOLUTION
Your web-to-print solution is a vital part of your online store. If your
customers are unable to design their products effortlessly and are left
with a few options, your business will be affected drastically. To ensure
the smooth functioning of your business you need to invest in an
effective web-to-print tool which not only is easy to use but also
provides an array of options to your customers to design their desired
products.
PURCHASING OUTDATED SOFTWARE
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Exactly the thing we started with, but with a different perspective.
Technology is changing and coming up with new variations everyday so
whatever you are buying for your business ensure it’s the latest version
but not something that isn’t available yet but promises to be available
sometime later with tomorrow’s technology. You cannot forecast
anything called ‘tomorrow’s technology’. Invest in a web-to-print
software that is available at the moment instead of holding your
business operations.
WRONG TARGET MARKET
The market or the section of customers you are targeting online forms
an important part of your business strategy. Moving online doesn’t
mean you have to change your target customers. You can keep it
business to business if you are dealing with that offline as well or keep it
open to any customer who might be looking for a similar product you are
offering. In both cases, know your customers well and plan your
promotions and marketing relevant to them.
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