top 5 web to-print mistakes to avoid

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[email protected] Top 5 Web-to-print Mistakes To Avoid Shopping trends of consumers have witnessed a drastic change in the last few years. Lately, as people are more comfortable buying customized products online, web to print technology and process is getting more popular with ecommerce business owners. But without proper knowledge and experience of both the technology and the printing process, business owners are more prone to making mistakes than they realize. Sometimes they buy the wrong software, sometimes get into the wrong product category without understanding the complete printing and fulfillment process and the costs involved. 1

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Page 1: Top 5 web to-print mistakes to avoid

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Top 5 Web-to-print Mistakes To Avoid

Shopping trends of consumers have witnessed a drastic change in the

last few years. Lately, as people are more comfortable buying

customized products online, web to print technology and process is

getting more popular with ecommerce business owners. But without

proper knowledge and experience of both the technology and the

printing process, business owners are more prone to making mistakes

than they realize. Sometimes they buy the wrong software, sometimes

get into the wrong product category without understanding the

complete printing and fulfillment process and the costs involved.

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Page 2: Top 5 web to-print mistakes to avoid

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In this blog, we have come up with the top 5 web-to-print mistakes

aspiring web-to-print entrepreneurs generally make and how to avoid

them.

PLUNGING INTO IT WITHOUT STRATEGY

There is no business without a well planned strategy. It is difficult to

attain business objectives without specifying why you are investing in

that segment. Your strategy should clearly include your specific category

of product, how you are going to arrange the buying and selling, and

what results you expect at the end of the day, month, and years to

come. When you know the answers to these, you can weave your

business functions around these to focus on your business goals and

achieving them systematically.

GETTING A LICENSE FOR SOFTWARE AND HOSTING IT YOURSELF

Though businesses start with an aim to build something great and

unique, they fail most of times and result in wastage of useful resources

which could have been exploited elsewhere. Building good software is a

challenge which might divert you from your actual business goals. A SaaS

based web-to-print solution may solve most of your problems and

eliminate your requirement to manage a critical IT project.

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Page 3: Top 5 web to-print mistakes to avoid

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INVESTING IN THE WRONG SOLUTION

Your web-to-print solution is a vital part of your online store. If your

customers are unable to design their products effortlessly and are left

with a few options, your business will be affected drastically. To ensure

the smooth functioning of your business you need to invest in an

effective web-to-print tool which not only is easy to use but also

provides an array of options to your customers to design their desired

products.

PURCHASING OUTDATED SOFTWARE

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Page 4: Top 5 web to-print mistakes to avoid

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Exactly the thing we started with, but with a different perspective.

Technology is changing and coming up with new variations everyday so

whatever you are buying for your business ensure it’s the latest version

but not something that isn’t available yet but promises to be available

sometime later with tomorrow’s technology. You cannot forecast

anything called ‘tomorrow’s technology’. Invest in a web-to-print

software that is available at the moment instead of holding your

business operations.

WRONG TARGET MARKET

The market or the section of customers you are targeting online forms

an important part of your business strategy. Moving online doesn’t

mean you have to change your target customers. You can keep it

business to business if you are dealing with that offline as well or keep it

open to any customer who might be looking for a similar product you are

offering. In both cases, know your customers well and plan your

promotions and marketing relevant to them.

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