top 50 goal fy 11 in review latin america and east asia al decarvalho v2
TRANSCRIPT
Top Accounts FY 11 vs. FY 10
Account FY 10 FY 11 $ Variance % Variance
Globis University $208,788 $240,633 $31,845 13%
IPADE* $116,010 $100,347 -$15,663 -13%
FGV/EAESP* $100,879 $99,443 -$1,436 -1%
IAE* $96,273 $93,748 -$2,525 -3%
INALDE $90,095 $236,781 $146,686 63%
INCAE $73,236 $104,493 $31,257 30%
ESE & UniAndes $46,179 $60,238 $14,059 23%
Insper $52,772 $36,021 -$16,752 -32%
Totals $784.232 $971,703 $187,471 23%
*FY10 usage year factor
OPPORTUNITIES
Expansion Plans are in Executive Education Programs at 3 to 1 rate
Increase usage/adoption of eproducts by site license customers in MBA…they MUST realize the value/benefit of a site license in order to renew next year
Globis University returned to a growth mode…MBA and Exec Ed programs are expanding..school is very profitable. Be their friend
CHALLENGES
Cases is the only translated product line
Limited number of regional cases in major disciplines: entrepreneurship; HR; finance; etc. Local faculty is starting to write their own—competition.
Technical challenges delivering simulations in FY11…getting those disenchanted faculty back to adopting our simulations.
Spreadsheet reporting for site license customers…painful for everyone/not efficient/risky
WHAT’S WORKING
What Where/How/Why
Don’t try to sell products—relationship based
All schools. Develop relationships/gain their trust. Show interest/be genuine
Developing relationship with Dean/Directors to transition to site license
INCAE; ESE; UTH and IDE—now top accounts
Marketing Brief Cases; PCL Seminars; Webinars for Simulations all popular
Dozens of faculty attended PCL in the USA. Two seminars scheduled for Latin American in FY12
What’s Not Working
Insper – case method schools will not always be our best customer
Internal developed cases; Darden; Pride?
Mass emails Asia and Latin America/ tight anti-spam by schools…faculty hard to reach…
eProduct manual set up No self serve function for enterprise customers on the site