top 6 reasons to invest in responsive web design

Top 6 Reasons to Invest in Responsive Web Design

With the figures clearly stating that the number of people who have searched

websites on mobile devices have outgrown the ones using desktop, responsive

web design has become a necessity. In a nutshell, responsive website is a design

which adapts itself to the screen size of the device on which it is viewed. It

provides an optimal viewing experience to the visitors who will search your

website on their smartphones.

Investing in a responsive web design has become more of a need than fashion

these days. You will have to either perform or perish in this highly competitive

market. Creating a mobile-friendly website will bring you maximum traffic and

ultimately more revenues. The several reasons why you should invest in

responsive website is given below.

1. For enhancing the user-experience

The user is and will always remain the most important factor while designing

the website. The web design should target the audience and give them the best

experience every time they visit your site. If you will not give the visitors what

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they are looking for, they will quickly switch to your competitor. Whether the

user is opening your website on desktop or mobile, he should get the same great

feeling every time.

2. For the sake of search engines

Being the market leader of search engine industry, Google has made it clear that

responsive web design is industry's best practice. Google and other search

engines give a lot of emphasis to user experience while ranking the website.

The various attributes that are considered by Google for ranking are bounce

rate, social sharing and the average time spent by the user on the website. This

makes it even more clearer that building a responsive website is very important.

3. For saving your resources

Responsive design will save much of your time and money as the rectification

can be made once and at one go. The developer/designer can make the relevant

changes at one place and it will be implemented for all devices. If you are not

having a responsive design, you will have to make changes at three places i.e,

desktop, mobile and tablet. Responsive website will give you flawless

performance across multiple device platforms at less costs.

4. For a better tomorrow

It's certain that you want to save your bucks and do not want to spend

unnecessarily but investing in responsive design is for a better tomorrow. The

better visibility you will provide to your visitors on various devices, better it

will be for your business growth. Spend more on the design and not on the









codes if you really want to save big for the future. In this way you will get three

websites for desktop, mobile and tablet respectively for the cost of one.

5. For achieving minimum load time

A rough estimate says that more than 74% of the visitors switch to other

website if the former one takes more than 5 sec to load. Having a responsive

website gives you liberty to turn on and off certain elements of the page. The

unnecessary attributes being active on the page increases the load time. Mobile-

friendly website allows you to trim the 'heavy components' in the mobile

version and increase the web traffic by reducing the load time.

6. For staying ahead of competitors

Whatever may be your speed, you will always find the competition catching up.

Just imagine the kind of market you are missing if you are not available on the

mobile. Visitors want the best experience whenever they visit your website

from any sort of device. If you want to connect with the huge number of

potential customers available on the smartphones, create a responsive website.

Just remember that responsive design is not an option but a must-have these

days.






top 6 reasons to invest in responsive web design

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