top 9 tips for getting your online content right...writing for the web top 9 tips for getting your...
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Writingfortheweb
Top9tipsforgettingyouronlinecontentright
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Use an ATTENTION GRABBING
headline
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Call to action -give your audience a reason to read more
Use the right keywords-know your searchable keywords
Don’t be afraid to be controversial -be bold and encourage debate
NEVER use clickbait just for the click-throughs- quickest way to lose credibility with your audience
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Putthemostimportantinformationfirst
Summariseyourcontentatthebeginningofyour
article
NEVERteaseyouraudience–they’lljustlose
interest
Invertthatpyramid
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KeepkeywordsandSEOinmind
Thewebisfloodedwithcontent–makeyoursstandout
Createcontentsoyoucanusekeywordsoften
Whatisyouraudiencelookingfor?Researchandusetheirterms
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Ensureyourtoneisconsistentand
relatable
Don’tmakethemistakeoftryingtoreplicateprintcontent– evenformalcontentneedstoberelatable
Takethetimetoidentifyatoneforyourbrand– mostimportantly,beconsistent
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Uselinkseffectively
#A11Y
Linkingisthenewreferencing– itshowscredibilityandgreatresearch
Makeyourlinksaccessible– accessiblelinkshavestrongerSEOimpact
Uselinkstoconnecttoyourpreviouswork– showhistoryandauthority
Uselinkstonetwork– connecttoothersinyourindustrybynoddingtothemthroughlinks
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BeconsciousofLength• Onlineaudienceswanteasy,quick,pithycontenttheycanconsumeonthego
• Uselengthasatool– ifyourcontentislongerensurethereisapurposebehindit
• Cutyourprintcopyby40%foronline
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Youaretheexpert– youraudienceisnot,removetechnicallanguagewherepossible
Onlineaudiencesarefickle– simplifyandhookthem
KISSyourjargon-filledcopygoodbye
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Research,write,review,repeat• Researchyouraudience,contentandpurposebeforeyoubeginANYcontent• Writeengagingcontent• Review,proofreadandeditALLyourwork–whenindoubtaskforhelp• Keepcreating
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