top down social media
TRANSCRIPT
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Jesse’s Four Social Media Trends
By: @JesseGSpencer
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MY STATUS UPDATE
Over the past 15 years, I’ve worked in the digital a & social media space with the following brands :
#MillerCoors #Kelloggs #Procter&Gamble #NakedJuice #EinsteinBros #MuscleMilk #E!Network #Izze #WarnerBros #LG #Qwest #PeopleMagazine #Chrysler #BlueMoonBeer #WilsonElectronics #Pokemon #Namco #Western Union and now …
#Newmont!
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MY TAKE ON SOCIAL MEDIA
‣It’s a valuable link between brands and their stakeholders.
‣It’s a digital iteration of word-of-mouth marketing with the goal of turning loyalists into evangelists.
‣The social web is an ever-changing “test and learn” environment.
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#1: MEDIA LISTENING
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MEDIA LISTENING
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#2: LOCATION LISTENING
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LOCATION LISTENING
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#3: EMPLOYEE ADVOCACY
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EMPLOYEES AS ADVOCATES
92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. –Nielsen
8% average overlap between employees Twitter followers and a brand’s Twitter followers. –DELL study
77% of consumers are more likely to buy a product when they hear about it from someone they trust. –Nielsen
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EMPLOYEES AS ADVOCATES
• 2300 members have created 28,381 actions (posts, etc.)
• 546,475 audience engagements (retweets, shares, replies)
• 19.3 engagements per action
• Estimated media value of $1,379,110
• Proof = Employee engagement works
Source: Dallas Social Media Club http://smcdallas.org/2014/04/22/employee-social-advocacy-case-study-roi/
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#4: SOCIALIZED EXECS
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SOCIALIZE YOUR EXECUTIVES
HUMAN MOMENTS CUSTOMER INTERACTIONS
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SOCIALIZE YOUR EXECUTIVES
SOCIAL TRENDS BUSINESS INSIGHTS
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THANK YOU
Feel free to reach out with any questions!
Email: [email protected]: facebook.com/jessegspencerLinkedIn: linkedin.com/in/jessegspencerTwitter: @jessegspencer