top five techniques to promote your business using facebook - next generation

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Page 1: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

FORWARD PROGRESS

FORWARD PROGRESS

Growing your business beyond the VISION

Top Five Techniques to Promote your Business

using Facebook

Next GenerationClass Starts in Less

Than 30 MIN

Page 2: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

FORWARD PROGRESS

FORWARD PROGRESS

Growing your business beyond the VISION

Top Five Techniques to Promote your Business

using Facebook

Next GenerationClass Starts in Less

Than 15 MIN

Page 3: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

FORWARD PROGRESS

FORWARD PROGRESS

Growing your business beyond the VISION

Top Five Techniques to Promote your Business

using Facebook

Next Generation

Page 4: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

FORWARD PROGRESS

• Founder and CEO of Forward Progress, Inc.• COO of OFI Holdings, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 35,000 in Social Network

Skills• Over 28 years in Business Coaching, Consulting and

Training• Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads,

Helped Thousands of People using Internet Based Lead

• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..

Dean DeLisle

Using LinkedIn for New Business Development

Page 5: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

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Today’s Game PlanCool IdeasBuilding your fan baseAdvanced engagement techniquesPay per click adsMeasuring progress

Page 6: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

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Interesting Facebook Stats • Over 500 million active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 30 billion pieces of content (web links, news stories,

blog posts, notes, photo albums, etc.) shared each day • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on

Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans

Growing Numbers

Page 7: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Interesting Facebook Stats• Average user has 130 friends on the site• Average user sends 8 friend requests per month• Average user spends an average 15 hours and 33 minutes on

Facebook per month• Average user visits the site 40 times per month• Average user spends an 23 minutes (23:20 to be precise) on each

visit• Average user is connected to 80 community pages, groups and

events• Average user creates 90 pieces of content each month• 200 million people access Facebook via a mobile device each day• More than 30 billion pieces of content are shared each day• Users that access Facebook on mobile devices are twice as

active on Facebook compared to non-mobile users• Facebook generates a staggering 770 billion page views per

month

Growing Numbers

Page 8: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

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Growing Numbers

Page 9: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

FORWARD PROGRESS

Growing Numbers

Page 10: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

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Growing Numbers

Page 11: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

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Business FeaturesIntegration

Page 12: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Tactical Business StrategyLets get social…….

Page 13: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

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Social Networks You Already Know

• You• Your Business• City\Country Clubs • Chambers• Industry Clubs• Organizations• Charities• Religious\Health• Network Groups

Page 14: Top Five Techniques to Promote your Business using Facebook - Next Generation

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FORWARD PROGRESS

Why Do “Traditional”Social Networks Work?

• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”

Page 15: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

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How Many Contacts and eMailsDoes Your Company Have?

• That Know YOU?• That Trust YOU?• That have done “Business” with YOU?• That would recommend YOU?

Dean Sue Pat Mark

On Average

1 = 17,000

Page 16: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

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What is a Facebook Page?

A Facebook Page is a public profile that enables you to share your business, services and products with Facebook users.

Page 17: Top Five Techniques to Promote your Business using Facebook - Next Generation

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What is a Facebook PageVS. a Group

• Pages also allow people to maintain a personal-professional distinction on Facebook. If you're a group admin, your name will appear on that group, while Pages will never display their admins' names.

• When you take actions on your group, such as posting on your group's wall, these actions will appear to come from you as an individual. However, if you post or take other actions on a Page you own, it will appear to come from the Page.

Page 18: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

FORWARD PROGRESS

What is a Facebook Page?

When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.

Page 19: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

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How to Prepare

What will turn your Facebook fans into paying customers, and vice versa?

• If you are a local business, detailed info like address and store hours will help.

• If you're a doing events, adding videos is key.

• If you're a brand or product, photos of your offering and hyperlinks to independent reviews will make an impact – OR ADD VALUE!

• Gather what you've got handy—and you can always add more later.

Commit to make it useful and engaging

Page 20: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

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How to Prepare

You'll be able to upload an unlimited number of photos. The most important is the profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you.

A logo, storefront, or group photo may work well. Make sure the image is still clear when reduced to thumbnail size.

Gather Photos

Page 21: Top Five Techniques to Promote your Business using Facebook - Next Generation

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How to Prepare

Checklist of what you can use:

VideosPhotosAudioArticlesWhite PapersPower Point SlidesBrochuresBlog PostseBooksRelevant Links <2 ways>

Relevant Content Inventory

Page 22: Top Five Techniques to Promote your Business using Facebook - Next Generation

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New: Place & Page Merge

Exclusive contentReward your loyal fansRelevant commentingAddressing less than positive commentsEvents

Page 23: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Mobile Apps for Location-Based

Exclusive contentReward your loyal fansRelevant commentingAddressing less than positive commentsEvents

Page 24: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

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Suggest to Friends

Page 25: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Business Applications

Networked BlogsSlideshare

Page 26: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Useful ApplicationsNetworked BlogsSlideshareSocial OomphiFrames, FBMLConstant Contact, MailChamp,

Email IntegrationEventbrite

Page 27: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

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Reward Fans with Benefits

Page 28: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Comment/Engage

Page 29: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Be Active

Page 30: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Pay Per Click Vs. Pay Per Impression (CPM)

Scalable for any budgetAbility to target geographically,

demographically, key words Don’t pay to advertise to your fansTarget friends of fans, built in

recommendationTest & measure different versions

Page 31: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Where Do Ads Appear?

Page 32: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Create an Ad

Page 33: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Advertising Reports

Page 34: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Insights: Measure

Page 35: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Plan Your Work,Work Your Plan

Page 36: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Have a plan – to “Launch”

Page 37: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Have a plan – to “Work It”!

Page 38: Top Five Techniques to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

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Upcoming Coaching ProgramsFacebook - Business Building and Lead

GenerationLinkedIn - Sales Techniques – 4 Weeks of

CoachingWordPress – How to use a Blog to Build

Business

Online, Convenient and Replays are available!

We have custom coaching and training programs*

Page 39: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Upcoming ClassFacebook Business Page Setup and

Promotion Techniques - 2 Class Series - ALL NEW! Thursday, July 21, 2011 at 2:00 PM (Central

Time)$99 - 2 – Sessions - Review – Recorded & LiveAll Videos and Materials Included

www.facebooksummer.eventbrite.com

Page 40: Top Five Techniques to Promote your Business using Facebook - Next Generation

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Contact Us

Connect WITH Us!

[email protected] TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle/ FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle

Call (877) 592-6224

www.ForwardProgress.NET