top five techniques to promote your business using facebook - next generation
TRANSCRIPT
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
FORWARD PROGRESS
Growing your business beyond the VISION
Top Five Techniques to Promote your Business
using Facebook
Next GenerationClass Starts in Less
Than 30 MIN
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
FORWARD PROGRESS
Growing your business beyond the VISION
Top Five Techniques to Promote your Business
using Facebook
Next GenerationClass Starts in Less
Than 15 MIN
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
FORWARD PROGRESS
Growing your business beyond the VISION
Top Five Techniques to Promote your Business
using Facebook
Next Generation
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
• Founder and CEO of Forward Progress, Inc.• COO of OFI Holdings, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 35,000 in Social Network
Skills• Over 28 years in Business Coaching, Consulting and
Training• Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads,
Helped Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
Dean DeLisle
Using LinkedIn for New Business Development
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Today’s Game PlanCool IdeasBuilding your fan baseAdvanced engagement techniquesPay per click adsMeasuring progress
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Interesting Facebook Stats • Over 500 million active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 30 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each day • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on
Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans
Growing Numbers
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Interesting Facebook Stats• Average user has 130 friends on the site• Average user sends 8 friend requests per month• Average user spends an average 15 hours and 33 minutes on
Facebook per month• Average user visits the site 40 times per month• Average user spends an 23 minutes (23:20 to be precise) on each
visit• Average user is connected to 80 community pages, groups and
events• Average user creates 90 pieces of content each month• 200 million people access Facebook via a mobile device each day• More than 30 billion pieces of content are shared each day• Users that access Facebook on mobile devices are twice as
active on Facebook compared to non-mobile users• Facebook generates a staggering 770 billion page views per
month
Growing Numbers
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Growing Numbers
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Growing Numbers
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Growing Numbers
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Business FeaturesIntegration
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Tactical Business StrategyLets get social…….
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Social Networks You Already Know
• You• Your Business• City\Country Clubs • Chambers• Industry Clubs• Organizations• Charities• Religious\Health• Network Groups
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Why Do “Traditional”Social Networks Work?
• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
How Many Contacts and eMailsDoes Your Company Have?
• That Know YOU?• That Trust YOU?• That have done “Business” with YOU?• That would recommend YOU?
Dean Sue Pat Mark
On Average
1 = 17,000
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
What is a Facebook Page?
A Facebook Page is a public profile that enables you to share your business, services and products with Facebook users.
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
What is a Facebook PageVS. a Group
• Pages also allow people to maintain a personal-professional distinction on Facebook. If you're a group admin, your name will appear on that group, while Pages will never display their admins' names.
• When you take actions on your group, such as posting on your group's wall, these actions will appear to come from you as an individual. However, if you post or take other actions on a Page you own, it will appear to come from the Page.
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
What is a Facebook Page?
When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
How to Prepare
What will turn your Facebook fans into paying customers, and vice versa?
• If you are a local business, detailed info like address and store hours will help.
• If you're a doing events, adding videos is key.
• If you're a brand or product, photos of your offering and hyperlinks to independent reviews will make an impact – OR ADD VALUE!
• Gather what you've got handy—and you can always add more later.
Commit to make it useful and engaging
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
How to Prepare
You'll be able to upload an unlimited number of photos. The most important is the profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you.
A logo, storefront, or group photo may work well. Make sure the image is still clear when reduced to thumbnail size.
Gather Photos
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
How to Prepare
Checklist of what you can use:
VideosPhotosAudioArticlesWhite PapersPower Point SlidesBrochuresBlog PostseBooksRelevant Links <2 ways>
Relevant Content Inventory
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
New: Place & Page Merge
Exclusive contentReward your loyal fansRelevant commentingAddressing less than positive commentsEvents
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Mobile Apps for Location-Based
Exclusive contentReward your loyal fansRelevant commentingAddressing less than positive commentsEvents
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Suggest to Friends
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Business Applications
Networked BlogsSlideshare
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Useful ApplicationsNetworked BlogsSlideshareSocial OomphiFrames, FBMLConstant Contact, MailChamp,
Email IntegrationEventbrite
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Reward Fans with Benefits
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Comment/Engage
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Be Active
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Pay Per Click Vs. Pay Per Impression (CPM)
Scalable for any budgetAbility to target geographically,
demographically, key words Don’t pay to advertise to your fansTarget friends of fans, built in
recommendationTest & measure different versions
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Where Do Ads Appear?
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Create an Ad
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Advertising Reports
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Insights: Measure
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Plan Your Work,Work Your Plan
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Have a plan – to “Launch”
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Have a plan – to “Work It”!
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Upcoming Coaching ProgramsFacebook - Business Building and Lead
GenerationLinkedIn - Sales Techniques – 4 Weeks of
CoachingWordPress – How to use a Blog to Build
Business
Online, Convenient and Replays are available!
We have custom coaching and training programs*
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Upcoming ClassFacebook Business Page Setup and
Promotion Techniques - 2 Class Series - ALL NEW! Thursday, July 21, 2011 at 2:00 PM (Central
Time)$99 - 2 – Sessions - Review – Recorded & LiveAll Videos and Materials Included
www.facebooksummer.eventbrite.com
www.ForwardProgress.net(877) 592-6224
FORWARD PROGRESS
Contact Us
Connect WITH Us!
[email protected] TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle/ FAN PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle
Call (877) 592-6224
www.ForwardProgress.NET