top free vs. paid hiring tools on linkedin [webcast]

Crash Course:

Top Free vs. Paid

Hiring Tools on LinkedIn

April 26, 2016

Welcome to

“Top Free vs. Paid Hiring Tools on LinkedIn”

The webcast will start momentarily.

Grow your business with

LinkedIn Talent Solutions

Request a demo

Bit.ly/contacttalentsolutions

ADVERTISE

your open jobs

with

Work With Us Ads

2

BUILD

your brand

with

Career Pages

3

PROMOTE

your jobs

with

Job Slots

4

FIND

qualified candidates

with

Recruiter

1

Sankar Venkatraman

Global Product Evangelist

Linkedin.com/in/sankarvenkatraman

Suzanne Tran

Sr. Marketing Manager

Linkedin.com/in/suztran

Hi! It’s nice to meet you.

! This presentation will predominantly show product images

Contact us for a live demo

855-655-5653

Bit.ly/contacttalentsolutions

Advance Careers

Jobs • Experience • Skills

75% of job switchers use LI to

research a next play

Stay Informed

Pulse • Newsfeed • Blogs •

Influencers

LinkedIn is the #1 Digital Professional Platform

Connect

Peers • Companies • Classmates • Coworkers

The #1 activity is

viewing profile pages

Talent lives on LinkedIn

Over 400m members come to LinkedIn to …

Growing global network by the numbers

Members

414M +

Members per second

>2 New

Traffic to LinkedIn

from mobile devices

57%

As they interact on LinkedIn,

members create priceless identity …

Identity insights

Experience

Location

Company

Education

Skills

…and affinity data

Affinity Relationships

Employee connections

Engaged followers

Past applicants

Interested candidates

CONNECT STAY

INFORMED

ADVANCE

CAREERS

Member Relationships and Insights

And as members engage on the platform,

they create the value that we deliver to you

Awareness of companies

doing relevant work

Engaging and growing

their professional network

Considering and

applying to job

opportunities

Today’s Focus:

Hiring on LinkedIn for SMBs

Hire Leveraging free tools &

Talent Solutions

• Find top candidates, faster

• Contact qualified candidates

directly

• Build relationships with

prospective hires

Hiring

Managers

Talent

Pros

① Grow Team

62% SMBs expect hiring

volumes to increase in

2016

② Build Brand

72% SMBs say employer

brand has significant

impact hiring great talent

* 2016 Global Recruiting Trends

2016 SMB

expectations

2016 Recruiting Challenges

Q: What are your company's biggest obstacles to attracting the best talent?

24%

26%

38%

43%

46%

Finding candidates in high-demand talent pools

Compensation

Competition

Lack of awareness or interest in employer brand

Job location

Top SMB recruitment challenges

1

2

3

4

5

* 2016 Global Recruiting Trends

Companies with a strong employer brand

50

%

Attract more talent

More qualified

applicants with

a strong talent

brand

Up to

2x

Hire faster

Faster time to

hire compared

to weak brands

50

%

Lower cost per hire

Decrease in

hiring spend

compared to

weak brands

attract members who are 61% more likely to share their information

as a result of following the company

* LinkedIn research, 2013

Free vs. paid:

Building a brand

You &

Company You

r

Bra

nd

Company

Page

Status Updates

(Sponsored Updates)

Groups

Pulse

SlideShare

Company Page Build a presence for your business on LinkedIn

Resources

① Create a Company Page

bit.ly/createacompanypage

② Optimize your Company Page

bit.ly/companypagetips

Benefits

① Tells your company story

② Engages followers

③ Share career opportunities

④ Builds credibility and trust

⑤ Creates a strong brand

Free

Create

Company Page Post

Status Updates Start

LinkedIn Group Post

Pulse Create

SlideShare

Company Page Build a presence for your business on LinkedIn

Paid

Premium Features

① Active Sponsored Update From your Company Page, you can

share specific content with a targeted

audience and reach more people and

attract more followers.

② Create Career Page Enhance your Company Page and

strengthen your employer brand, and

attract top talent with dynamic content

based on candidate profiles.

To get started, speak with a LinkedIn

representative:

bit.ly/contacttalentsolutions

1

2

Create

Company Page Post


LinkedIn Group Post

Pulse Create

SlideShare

Resources

① Create a Company Page

bit.ly/createacompanypage

② Optimize your Company Page

bit.ly/companypagetips

Benefits

① Tells your company story

② Engages followers

③ Share career opportunities

④ Builds credibility and trust


Free

Status Updates to Sponsored Updates Strong brands engage their audience with diverse content

Tips

① Post regularly

• 20% of followers are typically

reached with one status update.

• Companies that post 20 times a

month, on average, reach 60%

of their followers with 1 or more

updates

Benefits

① Directly engage your

audience

② Expand business visibility

③ Share company updates

④ Builds more connections


Free

Create

Company Page Post


LinkedIn Group Post

Pulse Create

SlideShare

Status Updates to Sponsored Updates Strong brands engage their audience with diverse content

Tips

① Post regularly

• 20% of followers are typically

reached with one status update.

• Companies that post 20 times a

month, on average, reach 60%

of their followers with 1 or more

updates

Benefits

① Directly engage your

audience

② Expand business visibility

③ Share company updates

④ Builds more connections


Free Paid

Premium Features

① Active Sponsored Update From your Company Page, you

can share specific content with a

targeted audience and reach

more people and attract more

followers.

• Enhance post visibility

• Highlight post as

“Sponsored”

To get started, speak with a LinkedIn

representative:


Create

Company Page Post


LinkedIn Group Post

Pulse Create

SlideShare

LinkedIn Groups Fast-track your company’s reputation as an industry leader

Resources

① Start a Group

linkedin.com/groups/

② Learn more about Groups

bit.ly/linkedingroups101

③ More info

https://lnkd.in/groupsfaq

Benefits

① Create a new community

② Attract thousands of like-

minded

③ Increases awareness &

engagement

④ Drives traffic and leads


Free

Create

Company Page Post


LinkedIn Group Post

Pulse Create

SlideShare

4x

More profile views

from out-of network

85

New conversations

per minute

Pulse Publish personalized daily news to the right audience

Resources

① Download the app

Visit the App Store or Android

Play Store

② Visit Pulse

bit.ly/visitpulse

Benefits

① 380+ million professionals

② Delivers your content to

relevant contacts via

recommendations

③ Greater visibility with alerts

④ Builds a strong brand

Free

Create

Company Page Post


LinkedIn Group Post

Pulse Create

SlideShare

SlideShare Discover, share, and present presentations and infographics

Resources

① Learn more

bit.ly/slideshareforsmbs

② Get started

SlideShare.com

Benefits

① Reach 70+ million

professionals

② Additional outlet to build

thought leadership

③ Traffic and lead generator

④ Builds a strong brand

Free

Suzanne Tran

Create

Company Page Post


LinkedIn Group Post

Pulse Create

SlideShare

Summary

Free hiring tools

Request a demo and further explore Talent Solutions


You &

Company Candidate

Connections

Company

Page

Status Updates

(Sponsored Updates)

Groups

Pulse

SlideShare

+

Summary

Paid hiring tools

You &

Company

Company

Page

Status Updates

(Sponsored

Updates)

Groups

Pulse

SlideShare



Candidate

Connections

Advertisement

(Work With Us Ads)

Employer Branding

(Career Pages)

Job Posting

(Job Slots)

Sourcing

(Recruiter)

+

Summary

Paid hiring tools

You &

Company

Company

Page

Status Updates

(Sponsored

Updates)

Groups

Pulse

SlideShare



Candidate

Connections

Advertisement

(Work With Us

Ads)

Employer Branding

(Career Pages)

Job Posting

(Job Slots)

Sourcing

(Recruiter)

+

Work With Us Ads Attract more top talent to your company by putting job ads right on your employees

LinkedIn profiles

Advertising

Work With Us Ads Build

Career Page

Post Jobs on

Job Slots Sourcing candidates

Recruiter

Get seen when candidates research or

connect with one of your employees.

Displaying personalized job ads to every

viewer.

50x higher click-through rate compared to

traditional ads, driving interested

professionals to your jobs, Career Page,

and other destinations

1 2

3

Reach passive talent based on

action

Feature your most relevant jobs Strengthen your talent pipeline

Work With Us Ads Attract more top talent to your company by putting job ads right on your employees

LinkedIn profiles

Advertising

Work With Us Ads Build

Career Page

Post Jobs on


Recruiter

Ideas: Market your job on…

① Company page – Company Update

② Employee profiles – Status Updates

③ Groups – Open Jobs posting

No Free Ads

Summary

Paid hiring tools

You &

Company

Company

Page

Status Updates

(Sponsored

Updates)

Groups

Pulse

SlideShare



Candidate

Connections

Advertisement

(Work With Us Ads)

Employer Branding

(Career Pages)

Job Posting

(Job Slots)

Sourcing

(Recruiter)

+

Career Pages Personalized experience just for candidates

Advertising

Work With Us Ads

Paid: Career Page Free: Company Page

Post Jobs on


Recruiter Build

Career Page

1

Acme

ACME

Founded in 2003, ACME is the largest mobile phone device

manufacturing company, headquartered in Silicon Valley. ACME is

trusted by over 1,000 global mobile device carriers and is a Fortune

500 company.

Career Pages Personalized experience just for candidates

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

2

3

4

Use LinkedIn data to personalize your

audience's experience based on who they

are, what they do, and more.

Personalized for your

audience

Bring your employer brand

to life

Get your jobs out to more

people

Let your employees tell the story of your

company culture, business, or who you’re

looking for in video testimonials.

Feature your job posts right where

interested prospects can find them — on

your company’s Career Pages.

Summary

Paid hiring tools

You &

Company

Company

Page

Status Updates

(Sponsored

Updates)

Groups

Pulse

SlideShare



Candidate

Connections

Advertisement

(Work With Us

Ads)

Employer Branding

(Career Pages)

Job Posting

(Job Slots)

Sourcing

(Recruiter)

+

Job Slots vs. Job Posts Post your job and automatically recommend the right job to the right candidate

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

Job Posts Job Slot Job Post

Promote unlimited jobs in 1 “slot”

for any amount of time within 12

months. Unlimited edits and

interchangeable jobs.

Promotes just 1-job posting with

minimal modifications. Post for 30-

days.

Posting time Up to 12 months 30 days

Interchangeable

jobs posting

Data ownership (personal vs. company account)

Cost $1500 / Job Slot (more cost efficient)

$200 - $500 / Job

Post

Post your job and automatically recommend the right job to the right candidate

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

Target top candidates Harness all the power of LinkedIn’s data

to promote your jobs to just the right

candidates.

Feature Jobs on homepage Attract new prospects with personalized

job postings qualified candidates will see

right on their homepages.

Feature Jobs on Career Page Get the word out about great new jobs on

your company’s Career Page so prospects

can easily find your jobs.

Job Slots and Posts

Post your job and automatically recommend the right job to the right candidate

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

Feature Jobs on Jobs

homepage Get the word out about great new jobs on

your company’s Career Page so

prospects can easily find their way to you.

Reach candidates in their

inbox Want to take your job posts further?

Amplify your reach by contacting the

right candidates right in their inbox.

Promote Jobs in LinkedIn

Search App Then, get the visibility you need in the

LinkedIn Job Search App - so you’re sure

to be seen by candidates who are

actively searching for jobs.

Job Slots and Posts

Summary

Paid hiring tools

You &

Company

Company

Page

Status Updates

(Sponsored

Updates)

Groups

Pulse

SlideShare



Candidate

Connections

Advertisement

(Work With Us Ads)

Employer Branding

(Career Pages)

Job Posting

(Job Slots)

Sourcing

(Recruiter)

+

LinkedIn Free LinkedIn Recruiter

Account type and number of seats Individual access only with option to

upgrade

Business account with options for multiple

seat holders

Search LinkedIn profiles

Search other members on LinkedIn

• Limited profile views for extended

network up to 3rd-degree

connections

• Access up to 3rd degree

connections

• Unlimited profile views of extended

LinkedIn network

• Access to all 400M+ members

Zero in on top talent with advanced filters

Premium filters allow you to search by seniority,

company size, years of experience and much

more

Basic filters 20+ Premium search filters, including

talent-specific filters plus Search Insights

Contact anyone directly with InMail

messages

Reach candidates whether you’re connected to

them or not

First-degree connections only Up to 150 InMails per month

Add Projects

Manage all of your recruiting activities in one

place.

Not available Clipboards, activity tracking, and more.

Spotlights

Easily prioritize warm leads, based on their

relationship insights from LinkedIn

Not available

View candidates who follow your company

page or publicly interacted on your

Sponsored Updates or Job Posts. View

candidates who applied to your LinkedIn

Jobs.

Who’s viewed your profile

Discover professional opportunities, business

deals, and possible new ventures

See the last 5 people who viewed

your profile in the last 90 days

See all the people who viewed your profile

in the last 90 days

Customer service and support Basic online Dedicated enterprise support and training

Templates & bulk messages

Save time by sending InMails to multiple

recipients

Send InMail to one first-degree

connection only

Send InMails to up to 25 candidates at

once

Set up search alerts to find new candidates

Save searches and get email alerts when new

profiles match your search criteria

Not available 50 alerts daily

Request introductions

Get introduced to people you’d like to connect

with

Up to 5 introductions at a time Up to 25 introduction requests

Open profile

Allow anyone to contact you on LinkedIn

Limited profile, only those in your

network can contact you

Open Profile, any LinkedIn member can

contact you

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page



upgrade


seat holders





connections


connections


LinkedIn network





more




messages


them or not


Add Projects


place.


Spotlights



Not available





Jobs.







in the last 90 days




recipients


connection only


once







with


Open profile





contact you

1

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page



upgrade


seat holders





connections


connections


LinkedIn network





more




messages


them or not


Add Projects


place.


Spotlights



Not available





Jobs.







in the last 90 days




recipients


connection only


once







with


Open profile





contact you

1

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

2



upgrade


seat holders





connections


connections


LinkedIn network





more




messages


them or not


Add Projects


place.


Spotlights



Not available





Jobs.







in the last 90 days




recipients


connection only


once







with


Open profile





contact you

1

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

2

3



upgrade


seat holders





connections


connections


LinkedIn network





more




messages


them or not


Add Projects


place.


Spotlights



Not available





Jobs.







in the last 90 days




recipients


connection only


once







with


Open profile





contact you

1

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

2

3

4



upgrade


seat holders





connections


connections


LinkedIn network





more




messages


them or not


Add Projects


place.


Spotlights



Not available





Jobs.







in the last 90 days




recipients


connection only


once







with


Open profile





contact you

1

Advertising

Work With Us Ads

Post Jobs on


Recruiter Build

Career Page

2

3

4

5

Advertising

Work With Us Ads

Post Jobs on

Job Slots Build

Career Page

Advance Search Apply search filters to cut through to the best candidates

Sourcing candidates

Recruiter

Paid Free

Advertising

Work With Us Ads

Post Jobs on

Job Slots Build

Career Page

Bypass Search Limitations Gain access to more search results

Paid Free

Sourcing candidates

Recruiter

Advertising

Work With Us Ads

Post Jobs on

Job Slots Build

Career Page

InMail Messages Contact candidates with InMail (no introduction or contact info required)

150 InMails / mo. + mass mail +

templates 1st degree connections only

Patrick smith

Katy

Homanick

Lou Binder

Sourcing candidates

Recruiter

Paid Free

Followers are 2x more likely to respond to an InMail

2x

Advertising

Work With Us Ads

Post Jobs on

Job Slots Build

Career Page

Projects Manage your jobs and organize candidates

Your clipboard keeps you from

losing track of candidates.

Save search results to your

clipboard, or a project from the

search results list

Summary activities reports

shows who you’ve messaged,

saved searches and profiles, and

more.

Sourcing candidates

Recruiter

Advertising

Work With Us Ads

Post Jobs on

Job Slots Build

Career Page

Spotlight

Engaged with your talent brand

Surfaces candidates who follow your company

page or interacted with your sponsored

updates or job posts.

Previously applied to your LinkedIn Jobs

Surfaces candidates in your search results

who have applied to your company via

LinkedIn Jobs.

Sourcing candidates

Recruiter

Engage with candidates who…

Company connections

People who are 1st degree connections of

employees at your company.

Competitors’ talent pools

People from the top 10 companies and

schools your competitors source from.

Recruiting activity from your company

People who have had some action taken on

them by recruiters at your company using

LinkedIn Recruiter.

Summary

Free & paid hiring tools

You &

Company

Company

Page

Status Updates

(Sponsored

Updates)

Groups

Pulse

SlideShare



Candidate

Connections

Advertisement

(Work With Us Ads)

Employer Branding

(Career Pages)

Job Posting

(Job Slots)

Sourcing

(Recruiter)

+

Thank You!

LinkedIn Talent Solutions offers a full

suite of tools to help you find, attract,

and hire top candidates

Call

855-655-5653

or visit

bit.ly/contacttalentsolution

s

Sankar Venkatraman

Global Product Evangelist

Linkedin.com/in/sankarvenkatraman

top free vs. paid hiring tools on linkedin [webcast]

Recruiting & HR