top google tools needed by every marketer
TRANSCRIPT
![Page 1: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/1.jpg)
TOP GOOGLE TOOLS NEEDED BY EVERY MARKETERLeveraging Google for Marketing Campaigns
![Page 2: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/2.jpg)
Google for Marketers
![Page 3: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/3.jpg)
Digital Marketing Platforms Owned by Google■ Popular digital platforms
owned by Google include:■ Stream Advertising –
YouTube■ Audio Marketing – Google
Home■ Article Marketing – Blogger■ Content Curation and
Marketing – Google Docs and Google Sheets
■ Mobile Marketing – Google PageSpeed and Google Wallet
■ Social Media – Google Plus and Google Talk
![Page 4: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/4.jpg)
Google for Marketing Statistics
■ Google has over 25 tools used by digital marketers around the world – advertising platforms, analytics tracking, SEO trackers, and content management tools
■ By November 2015, it was estimated that more than 30 million websites are currently using Google’s analytic platforms, including 52% of fortune 500 companies
![Page 5: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/5.jpg)
Google for Marketing Statistics
■ By end of 2015, Google’s net ad revenue was approximately $51.81 billion
■ By March 2017, Google earned 77.8% of all US search ad revenues
■ Google’s share of the US search engine marketplace is currently over 67%
![Page 6: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/6.jpg)
Key Digital Marketing Terms
■ Marketing Automation: Software which automates repetitive marketing functions such as emails, event invites, and social media accounts
■ Search Engine Monitoring (SEM): Monitoring your search engine rankings on various platforms across the web
![Page 7: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/7.jpg)
Key Digital Marketing Terms
■ Digital Marketing: The marketing of products and services using digital channels
■ Search Engine Optimization (SEO): Increasing the visibility of a product or a service online with an aim of increasing traffic
![Page 8: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/8.jpg)
Google AdWords for Advertising
![Page 9: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/9.jpg)
Optimizing Ads Using Google AdWords
■ Users get to select and bid for key words
■ Once in the auction, the users maximum bid (CPC Bid) and quality score will determine their ad rank on the search page
■ You only get to pay when someone clicks on your ad
■ Payment Calculation: Ad rank of Ad below/Quality score + $0.01= your cost
![Page 10: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/10.jpg)
Optimizing Ads Using Google AdWords
■ AdWords have been proven to increase the search engine (SEO) rankings of several websites
■ Most enterprises gain at least twice for every $1 spent on AdWords
■ Alternatively, businesses can purchase placements whenever AdSense publishers make ad space available
![Page 11: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/11.jpg)
Google Webmaster Search ConsoleA platform that allows site owners and webmasters to check their site indexes, key word rankings, and optimize site visibility. Other benefits include
■ Great tools for tracking down site malware
■ Site configuration and sitemap testing for internal pages
■ Editing of site links
■ Search queries downloadable reports
![Page 12: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/12.jpg)
Google Trends for Market Research■ Powered by Google search and
portrays how often a search term is entered relative to the search volume (trending data)
■ Compare search volumes between website pages and links
■ Powerful market research and consumer data insights tool
■ Breakdown of data geographically
■ Available in several languages including Chinese
![Page 13: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/13.jpg)
Track Traffic Using Google AnalyticsAnalyze data sets to derive useful information
Track website visitors and their behavior
Segment and derive geographical information
![Page 14: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/14.jpg)
Why Google Analytics?■ 100% free platform
■ Track organic, referral, social, paid, and email traffic using Google Analytics
■ Program platform to suite business needs
■ Extract and download powerful business reports used to design business strategies
■ Integrate add-ons such as tag assistant and table booster
■ Integration with statistical and surveying tools such as 4Q Survey
![Page 15: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/15.jpg)
Why Google Analytics?
■ Training and certification tools available e.g. Google Analytics certificate
■ Huge consultant network across the globe
■ Marketing budget allocations
■ Target audience market research
■ Content and website analysis
■ Set, implement, and monitor business goals
![Page 16: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/16.jpg)
Content Curation Tools by Google■ Google Reader: The platform
allows users to views, edit, and organize all their RSS feed into one place
■ Google Docs: Collaborate, store, and share with authorized persons, documents, presentations, and spreadsheets
■ Google Translator: Translate content from one language to another and use auto-translate features
![Page 17: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/17.jpg)
Other Tools by Google
■ Google Insights: It is used for competitive intelligence analysis and is currently merged into Google Trends
■ Google Alerts: The feature helps users stay on top of news by providing regular updates, tailor-made according to user preferences and is also viewable on RSS Reader
■ Picasa: View, edit, and save photographs through the Picasa Cloud
■ Display Planner: Assists AdWords users to plan display campaigns to specific target markets customized to match their enterprise strategies
![Page 18: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/18.jpg)
More Information
■ Feel free to contact us on http://www.extentia.com/contact-us
■ Write to inquiries(at)extentia.com orcall +91 20 6728 5200 (India)/+1-408-627-4094 (United States)
![Page 19: Top Google Tools Needed by Every Marketer](https://reader036.vdocuments.net/reader036/viewer/2022062311/5a6497647f8b9a4c568b4d8b/html5/thumbnails/19.jpg)