top international markets for renewable energy companies intl... · 2015. 8. 11. · international...
TRANSCRIPT
Top International Markets for
Renewable Energy Companies ● ● ●
Taking your green industry to the next level in the global market ● ● ●
Table of Contents
Introduction .................................................................................................................................... 4
Industry Analysis............................................................................................................................ 5
Suggested Certifications for Small Businesses and their products ............................................. 5
Overview of Renewable Energy Industry .................................................................................... 5
Entering the Renewable Energy Market ..................................................................................... 8
This information was acquired from a government website: epa.gov ........................................ 8
Renewable Energy in the US ...................................................................................................... 8
Global View .............................................................................................................................. 10
Export Opportunities for U.S Renewable Energy Firms............................................................ 11
#1 Canada ..................................................................................................................................... 12
#2 Mexico ..................................................................................................................................... 14
#3 China ....................................................................................................................................... 18
#4 South Korea ............................................................................................................................. 21
#5 Australia ................................................................................................................................... 25
#6 Japan ...................................................................................................................................... 28
#7 Brazil........................................................................................................................................ 31
#8 United Kingdom ...................................................................................................................... 35
#9 Germany ................................................................................................................................... 39
#10 Singapore ............................................................................................................................... 43
Additional Countries .................................................................................................................... 46
Upcoming Countries .................................................................................................................... 47
Turkey .................................................................................................................................... 47
India ....................................................................................................................................... 47
Vietnam ................................................................................................................................. 47
Additional Markets for Renewable Energy ................................................................................. 48
Belgium ..................................................................................................................................... 48
Italy............................................................................................................................................ 52
Spain .......................................................................................................................................... 56
South Africa .............................................................................................................................. 59
Resources and Contact Information ........................................................................................... 63
#1 Canada .............................................................................................................................. 63
#2 Mexico .............................................................................................................................. 63
#3 China ................................................................................................................................. 63
#4 S.Korea ............................................................................................................................. 64
#5 Australia............................................................................................................................ 65
#6 Japan ................................................................................................................................. 65
#7 Brazil ................................................................................................................................ 65
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#8 United Kingdom ............................................................................................................... 66
#9 Germany ........................................................................................................................... 67
#10 Singapore ........................................................................................................................ 67
Upcoming Countries ................................................................................................................. 67
India, Turkey, and Vietnam ................................................................................................... 67
Additional Countries for Renewable Energy Market ............................................................... 68
Belgium ................................................................................................................................. 68
Italy ........................................................................................................................................ 68
Renewable Energy & Environmental Management .............................................................. 69
Spain ...................................................................................................................................... 70
South Africa ........................................................................................................................... 70
Bibliography ................................................................................................................................. 71
All Rights Reserved. No part of this publication may be reproduced in any form or by any means without written
permission from the publisher. All opinions, conclusions, or recommendations expressed are those of the author and
do not necessarily reflect the views of Duquesne University.
The Center for Green Industries and Sustainable Business Growth has made reasonable efforts to ensure the
accuracy of this information. If may, however, include inaccuracies or typographical errors and may be changed or
updated without notice. It is intended for discussion and educational purposes only and is not intended to and does
not constitute legal financial or other professional advice. Some materials may provide links to other Internet sites
only for the convenience of users. The Center for Green Industries and Sustainable Business Growth is not
responsible for the availability or content of these sites. Duquesne University and the Center for Green Industries do
not endorse or recommend any commercial products, processes, services, producer, or provider referenced in this
material or information described or offered at other Internet sites.
The Center for Green Industries and Sustainable Business Growth is supported by the U.S. Economic Development
Administration.
© 2014 by the Center for Green Industries and Sustainable Business Growth of Duquesne University,
Pittsburgh, PA.
4
Introduction
Making the World a more Sustainable Place with Green Innovations Creates
Promising Export Business Opportunities
In the last few years ‘Green Industries’ has taken a boom in the global market. Countries
are becoming more aware and concerned about sustainability, and alternative means of living.
These industries are developing a profitable market that is full of opportunities for U.S. products
and services. Environmental concerns have pushed themselves to the surface and have grabbed
the public’s attention as well. These concerns are then put on both government and private sector
agendas. The prospects for export sales are becoming promising for renewable energy,
environmental management, and green building services.
Both the private sectors and governments look to recent innovations to create a
sustainable environment and less polluting energy sources to transform a polluted, industrialized
world. This is why American companies must take this market by storm, and immerse
themselves in this fast-growing and highly competitive industry.
This publication lists the top ten foreign country destinations of U. S products and
services in the Renewable Energy field, in the time frame included in the charts. It also lists other
opportunities in emerging, fast growing countries that are rapidly developing infrastructure in a
sustainable way Of course, it is never certain that today’s market destinations will be certain in
tomorrow’s top destinations. This is the reason why both the current and emerging markets are
included.
The Renewable Energy Guide has categorized the top ten countries for selling U.S.
products and services in 2011. The subcategories included in the data are: solar heating, PV,
wind energy, hydro power, and geothermal. The major source of the information is from
export.gov and the others that are noted. The following list is of HS codes that were used to
collect data according to industry:
1. Solar Heating: 8419
2. PV:8511
3. Wind Energy: 8502
4. Hydro Power: 8410
5. Geothermal:8419
For each of the countries presented, this guide provides an insight to the country’s green
consciousness, a chart of the market size sum for these subcategories, best prospects and
opportunities, and a summary of how to get into this country’s market. This information is
what U.S. firms need when evaluating foreign market opportunities for their products and
services.
5
Research data have been obtained from government sources, trade association publications, business
journals, and company literature.
Industry Analysis Suggested Certifications for Small Businesses and their products The following information was acquired from government websites: export.gov, epa.gov,
The United States Small Business Administration lists several certifications that can help
you create a competitive advantage by labeling your product as environmentally sound on an
international level.
International Certification
The European Union Eco-Label Program is a voluntary scheme designed to encourage
businesses to market products and services that are kinder to the environment and for
European consumers
Canada's EcoLogo Label program certifies products from the United States and Canada
in over 120 categories
Germany's Blue Angel program provides ecolabeling for a wide variety products
Scandinavia's Nordic Swan allows companies to apply for an ecolabel in over 66 product
categories
Japan's EcoMark Program provides product certification and ecolabeling for several
product types.Also CASBEE is a labeling tool based on the Building Environmental
Efficiency (BEE).
Taiwan's Green Mark and Energy Label programs provide certification and ecolabeling
for green and energy efficient products
The French Conformite Europeene, CE : is a program which certifies that a product
has met EU health, safety, and environmental requirements, which ensure consumer
safety. Manufacturers in the European Union (EU) and abroad must meet CE marking
requirements, where applicable in order to market their products in the European Union.
The Waste Electrical and Electronic Equipment Directive (WEEE), which sets out
the financial and other responsibilities of EEE producers with regard to the collection and
recycling of waste from a broad range of EEE at their end of life.
The Restriction of Hazardous Substances Directive (RoHS), which bans the use of
certain hazardous substances (such as lead, mercury, cadmium, hexavalent chromium and
some polybrominated flame-retardants) in EEE.
REACH(Registration, Evaluation, Authorization and Restrictions of chemicals): is a
major reform of EU chemicals policy, affecting all global supply chains that produce and
use chemicals.
Overview of Renewable Energy Industry The following information was acquired from government websites: http://www.ren21.net
6
Renewable energy sources, including wind, solar, geothermal, biomass, and water power
play an important - and increasing - role in our nation's energy mix. The growth of clean and
domestic renewable energy is an important part of addressing climate change and increasing our
energy security.
About 80 percent of the world's population uses electricity, in the above chart you have the
following broken down: more than 60 percent of the world's electricity is generated from coal and natural
gas; 16 percent from hydropower; 14 percent from nuclear energy; and 2 percent from wind, solar, and
biomass, according to the International Energy Agency (IEA).
Renewable Energy has become a cornerstone of the UN system strategy. Various UN
agencies, such as UN Environment Program, UN Development Program, and UN Framework
Convention on Climate Change, UN Industrial Development Organization, World Bank, The
Global Environment Facility and Commission on Sustainable Development recognize the
importance of tackling energy security. Many of their projects consist of projects that develop
initiatives through different spectrums of renewable energy1. They range from policy designs to
increasing financial accessibility, from rising public awareness to improving technological
potential. The recent addition, the International Renewable Energy Agency (IRENA) was
established, mandated by governments. Their mission is to promote the widespread and
increased adoption and sustainable use of all forms of renewable energy.
The G8 process has also taken an interest in renewable energy, and since the dialogues
and meetings of 2005, apart from G8 countries; large developing countries have taken an interest
in the topic as well. Both the Heads of State and Heads of Government set out in tackling climate
change, promoting clean energy and achieving sustainable development2.
1 http://www.ren21.net/RenewablesPolicy/InternationalProcesses/tabid/5607/Default.aspx
2 http://www.ren21.net/RenewablesPolicy/InternationalProcesses/tabid/5607/Default.aspx
World's Population Energy Usage
coal & natural gas
hydropower
nuclear energy
wind, solar, & biomass
7
The U.S. Energy Information Administration's International Energy Outlook 2011
(IEO2011) projects that the amount of global hydroelectric and other renewable electric
generating capacity will rise 2.7% per year through 2035, more than any other electricity
generating source (see chart below). The IEO2011 also projects that China and India will lead
the way in adding hydroelectric and renewable electric generating capacity.
Source: U.S. Energy Information Administration, International Energy Outlook 2011
Among renewable, installed hydroelectric power capacity is expected to increase more than other
renewable sources between 2008 and 2035. However, installed solar power capacity sees the largest
growth rate over the projection period, expanding 8.3% per year, based on EIA's IEO2011 released on
September 19, followed by 5.7% for wind, 3.7% for geothermal, 2.0% for hydropower, and 1.4% for
other renewable such as wood waste, landfill gas, and agricultural byproducts.
8
Source: U.S. Energy Information Administration, International Energy Outlook 2011Long-term annual growth
rates for global installed generating capacity are 2.0% for nuclear, 1.6% for natural gas-fired power
plants, and 1.3% for coal, according to the IEO2011. The report estimates installed capacity of power
plants running on petroleum products will fall by 1.0% a year, as higher oil costs and climate change
concerns encourage a switch to cheaper and cleaner generating fuels.
Entering the Renewable Energy Market
This information was acquired from a government website: epa.gov
Financial incentives for buying renewable energy, both as a business and a consumer, are
plentiful. The Database of State Incentives for Renewable and Efficiency (DSIRE), lists the
many different incentives and regulations for acquiring renewable energy. Incentives are
available at the federal, state, and local levels. The incentives include grants, rebates, loans, and
tax deductions. Many have strict stipulations, so be sure to read all the print before agreeing to
the incentive. In addition to incentives, the site lists federal rules, regulations, and goals for
renewable energy, as well as rules, regulations, and goals by state. Currently, Pennsylvania is
one of just six states to offer a state renewable program, as well as utility, local and private
renewable energy programs and incentives3.
In addition to financial incentives, it is important to understand the importance of
Renewable Energy Certificates (RECs). The EPA defines an REC something that “represents
the property rights to the environmental, social, and other non-power qualities of renewable
electricity generation.” At every renewable energy grid, two things are produced: physical
electricity and REC. REC is produced for every 1 megawatt hour (1,000 kilowatt hours). The
RECs are sold or traded and represent the attribute of the renewable energy (not the actual
electricity). Often RECs are bundled with the physical electricity before they are sold to the
buyer. RECs allow the buyer to procure green power virtually anywhere and apply the
electricity to a facility of their choice.
Renewable Energy in the US
“One of the fastest ways to create jobs in America is to invest in clean energy,” said
Rhone Resch, president and CEO of the Solar Energy Industries Association. “These are quality
jobs and they can’t be outsourced. From plumbers to electricians to construction workers, the
solar industry created nearly 20,000 jobs last year with the support of the stimulus bill. We
proved that we can create much-needed job growth now with the right policies in place. But we
can only keep up that momentum if Congress enacts a jobs bill that promotes deployment of
solar and other clean energy technologies.”4
3 http://www.windpoweringamerica.gov/econ_project_detail.asp?id=15
4 "Renewable Energy In 2010 – What To Expect In The Sector." Renewable Energy Sources. U.S Department of
Energy, Feb. 2010. Web. 13 Apr. 2012. <http://www.renewable-energy-sources.com/2010/02/10/renewable-energy-
in-2010-what-to-expect-in-the-sector/>.
9
According to the U.S Energy Department, the United States is the world’s largest energy
consumer and is a leader in the production and supply of energy. U.S. energy companies produce
oil, natural gas, coal, nuclear, alternative and renewable energy, and electricity
transmission/distribution equipment, as well as supply energy technology to almost every
country in the world. As for the manufacture of energy equipment, large companies dominate in
the oil and gas field equipment manufacturing sector, while small- and medium-sized companies
dominate the renewable energy equipment sector, according to the ‘Renewable Energy Data
Book 2009’.
The Obama Administration has committed approximately $11 billion of the ARRA funds
to upgrade the current grid system by incorporating smart grid technologies, namely information
and communication technology (ICT) overlay, into the existing grid system5.The United States,
is considered as the international leader in smart grid technologies and policies, is taking an all
encompassing approach to a fully-integrated smart grid system, including power generation,
electric meter, electricity end-user, and plug-in appliances/vehicles.
The following information were key notes acquired from the ‘2010 Renewable Data
Book’, provided from the U.S Department of Energy:
Renewable energy (excluding hydropower) is a relatively small portion of total energy
supply both globally and in the United States. The installed global renewable energy
capacity has more than quadrupled between 2000 and 2010.
Including hydropower, renewable energy sources represent nearly 12% of total installed
capacity and more than 10% of total generation in the United States in 2010. Installed
renewable energy capacity (including hydropower) is more than 137 gigawatts (GW).
Not including hydropower, 2010 renewable electricity installed capacity has reached
about 59 GW in the United States.
In 2010 in the United States, wind and solar photovoltaic’s (PV) were two of the fastest
growing generation technologies. In 2010, cumulative wind capacity increased by 15%
and cumulative solar PV capacity grew 71% from the previous year.
Worldwide, wind energy is one of the fastest growing renewable energy technologies—
between 2000 and 2010, wind energy generation worldwide increased by a factor of 11.
The United States experienced even more dramatic growth, as installed wind energy
capacity increased by a factor of nearly 16 between 2000 and 2010.
In the United States, renewable energy has been capturing a growing percentage of new
capacity additions during the past few years. In 2010, renewable energy accounted for
more than 25% of all new electrical capacity installations in the United States—a large
change from 2004 when all renewable energy captured only 2% of new capacity
additions.
5 "ENERGY INDUSTRIES:Renewable Energy and Energy Efficiency (Solar, Wind, Bio-Mass, Geothermal, Hydro,
Ocean." FY 2010 Industry Assessment. U.S Department of Energy, 2009. Web. 13 Apr. 2012.
<http://www.ita.doc.gov/td/energy/2010%20Energy%20Industry%20Assessment%20JAN10%20FINAL.pdf>.
10
Since 2006, the United States has been the world’s leading ethanol producer. Between
2000 and 2010, production of corn ethanol increased by a factor of 8. Use of ethanol in
the United States has also grown substantially, and it accounts for 9.4% of all gasoline
and gasoline blends consumed, up from 1% in 2000.
Source: 2010 Renewable Energy Data Book6
Global View The following information were key notes acquired from the ‘2010 Renewable Data
Book’, provided from the U.S Department of Energy7:
• Global renewable electricity installations (excluding hydropower) have more than
quadrupled from 2000–2010.
• Including hydropower, renewable energy accounts for 21% of all global electricity
generation; without hydropower, renewable energy accounts for 3.8% of global
generation.
• Wind and solar energy are the fastest growing renewable energy technologies worldwide.
Wind grew by a factor of 11 and solar PV generation grew by a factor of more than 28
between 2000 and 2010.
• In 2010, Germany led the world in cumulative solar PV installed capacity. The United
States leads the world in geothermal and biomass installed capacity. China leads in wind,
and Spain leads in Concentrating Solar Power(CSP).
6 "2010 Renewable Energy Data Book." U.S Department of Energy: Energy Efficiency and Renewable Energy. U.S
Department of Energy, 2010. Web. 13 Apr. 2012. <http://www.nrel.gov/analysis/pdfs/51680.pdf>. 7 "2010 Renewable Energy Data Book." U.S Department of Energy: Energy Efficiency and Renewable Energy. U.S
Department of Energy, 2010. Web. 13 Apr. 2012. <http://www.nrel.gov/analysis/pdfs/51680.pdf>.
11
Export Opportunities for U.S Renewable Energy Firms
Throughout the research in Renewable Energy, there were a few sub categories, such as:
solar heating, PV, wind energy, hydro power, and geothermal. The following chart depicts the
ranking for the top ten countries in the total market size of U.S exports to these countries for
2011.
Top 10 Countries for U.S. Renewable Energy Products and Services
In USD: thousands
Market Size Total 11' 2011 - 2009 % growth 2011-2006 % growth
#1 Canada $3,168,630,342 43% 21%
#2 Mexico $1,798,422,274 36% 46%
#3 China $767,835,708 -1% 40%
#4 S.Korea $555,616,795 26% 48%
#5 Australia $392,885,616 41% 62%
#6 Japan $382,346,721 17% 11%
#7 Brazil $366,959,398 31% 55%
#8 UK $349,911,058 21% -9%
#9 Singapore $238,730,765 -37% -1%
#10 Germany $283,679,861 17% 20%
12
#1 Canada
Green Consciousness Overview This information was acquired from the government website: export.gov
Canada is a world leader in the production and use of energy from renewable resources.
Renewable energy sources in Canada are derived from sun, wind, moving water, earth
and biomass, and marine energy extraction. Grid integration of renewable energy is a
driver for a major infrastructure modernization project known as “smart grid”
Wind energy is poised to experience the highest growth within the Canadian Renewable
Energy sector. In 2009, wind energy industry witnessed a record growth of 950 MW of
new wind turbine installations representing USD$ 2.2 billion in investment. New wind
generating capacity is estimated at 55,000 MW by 2025, and is expected to meet 20
percent of Canada’s electricity demand by 2025.
15 percent of Canada’s existing mixed power-generation facilities are scheduled to be
replaced by 2025.
The following chart depicts U. S export sales in these subcategories.
Products by Categories:
In USD: Thousands
Canada 2001 Canada 2011
SOLAR:
Solar Energy $434,986,332 $770,027,542
PV Generator $518,489,468 $529,434,631
WIND
Wind Energy $394,886,538 $155,502,798
HYDRO
Hydro & Marine Power $11,451,722 $943,637,829
GEOTHERMAL
Power Generation $434,986,332 $770,027,542
Market Sales Sum $1,794,800,392 $3,168,630,342
Source: data was calculated from the acquired information given on the government website:
tse.export.gov, by using HS codes
Best Prospects & Opportunities This information was acquired from the government website: export.gov
Wind turbines, tower sections, rotor blades, casting and forgings and transformers
Gears and generators
Hydro energy turbines and equipment
Engineering, construction and logistics service
A few upcoming projects that may provide opportunities for exporting companies are:
EcoENERGY Initiative – federal government support of Cartier Wind Energy Inc. wind
farms in Quebec
13
Gros-Morne Phase II (111 MW) – Construction to be completed Dec.
1, 2012.
Gros-Morne Power Grid Integration —Necessitates completion of a
106.1 km 230-kV power line for integration into Hydro-Québec’s
power grid. Construction will take place from winter to summer 2011.
Rivière-du-Moulin Phase I & II (350 MW) – Construction from spring
2013 to Dec. 1, 2015
Rivière-du-Moulin Power Grid Integration —Necessitates completion
of a 25 km 345-kV power line for integration into Hydro-Québec’s power grid.
Construction will take place from winter to summer 2014.
Getting into the market This information was acquired from the government website: export.gov
For many companies (particularly in the manufacturing and construction sectors),
frequent visits and establishing a local presence will be crucial to long-term market
success. For many U.S. companies, joining in a U.S. delegation to a Canadian trade show
can be the best first step.
For U.S. companies with limited budgets and marketing staff, we recommend:
o a pilot program called Client Finder which uses advanced database tools to help
identify potential Canadian clients and partners, and working with the
Commercial Service to seek potential sales to Canadian government entities.
U.S. companies new to the Canadian market should contact a CS Canada Commercial
Service Officer to obtain information about resources and value added assistance.
Canada and the U. S have a NAFTA-North American Trade Agreement, an agreement
which facilitates the trade of products.
For further information: work with Duquesne University SBDC Global Business
Program(www.duq.edu/SBDC), Pennsylvania DCED’s Center for trade Development,
and the U.S Department of Commerce, Pittsburgh office ( export.gov/pa/Pittsburgh)
14
#2 Mexico
Green Consciousness Overview This information was acquired from the government website: export.gov
Energy production and infrastructure will continue to be a priority for Mexico’s federal
government during the period 2011-2012. State-owned energy companies, Petroleos Mexicanos
(PEMEX), and the Commission Federal de Electricidad (CFE), have been granted a 2011 budget
of USD 23 billion for new energy infrastructure and the maintenance of existing power plants,
refineries, oil and gas pipelines, etc.
Mexican Energy Market has been slow to new renewable energy technologies, but the
government and private sector are urging for a National Energy Plan.
According to the Secretary of Energy (SENER), PEMEX and CFE will continue
modernizing present infrastructure and are urging the private sector to bid on new energy and
renewable energy projects. The following chart depicts U. S export sales in these subcategories.
Products by Categories:
In USD: Thousands
Mexico 2001 Mexico 2011
SOLAR:
Solar Energy $164,325,559 $233,460,809
PV Generator $275,580,752 $618,555,551
WIND
Wind Energy $103,451,981 $577,473,002
HYDRO
Hydro & Marine Power $1,714,454B $135,472,103
GEOTHERMAL
Power Generation $164,325,559 $233,460,809
Market Sales Sum $709,398,305 $1,798,422,274 Source: data was calculated from the acquired information given on the government website: tse.export.gov, by
using HS codes
Renewable Energy Market
The demand for imported renewable energy-related equipment and services will increase
by approximately 4 percent in 2012 and 2013, while U.S. exports to Mexico will grow by the
same amount in the same years. The only exception is wind power, which is the fastest growing
renewable energy in Mexico at an estimated 35% growth in 2012 and 2013. Mexico grew from 3
MW of installed wind power capacity in 2005 to 1,108 MW in place by April 2012 and experts
have defined a potential of at least 12,000 MW, which would reach 15% of the total energy
generation by 2020.
15
Renewable Energy Market
2010 2011** 2012
(estimated)
2013
(estimated)
Total Market Size 2,101.2 2,166.5 2,512.8 2,966.0
Total Local Production 317.8 325.7 334.4 343.3
Total Exports 318.6 328.9 339.5 350.4
Total Imports 2,102.0 2,169.7 2,517.9 2,973.1
Imports from the U.S. 865.7 901.4 1,050.7 1,240.8 Figures Listed in USD Millions
Wind Energy Market
2010 2011** 2012
(estimated)
2013
(estimated)
Total Market Size 824.0 848.1 1,147.2 1,551.5
Total Local Production 110.0 112.7 116.0 119.5
Total Exports 120.0 123.6 128.5 133.6
Total Imports 834.0 859.0 1,159.7 1,565.6
Imports from the U.S. 341.3 354.9 479.1 646.8 Figures Listed in USD Millions
Solar Energy Market
2010 2011** 2012
(estimated)
2013
(estimated)
Total Market Size 737.2 758.5 784.3 811.0
Total Local Production 82.2 83.8 85.5 87.2
Total Exports 97.0 99.9 102.9 106.0
Total Imports 752.0 774.6 801.7 829.8
Imports from the U.S. 258.2 266.5 277.2 288.3 Figures Listed in USD Millions
Hydro Energy Market (Figures Listed in USD Millions)
2010 2011** 2012
(estimated)
2013
(estimated)
Total Market Size 260.8 272.8 283.6 294.8
Total Local Production 73.6 75.8 78.1 80.4
Total Exports 41.9 43.6 44.7 45.8
Total Imports 229.1 240.6 250.2 260.2
Imports from the U.S. 118.0 129.9 135.1 140.5
16
Geothermal Energy Market
2010 2011** 2012
(estimated)
2013
(estimated)
Total Market Size 185.5 190.5 197.3 204.3
Total Local Production 41.2 42.2 43.3 44.4
Total Exports 49.9 51.7 53.0 54.3
Total Imports 194.2 200.0 207.0 214.2
Imports from the U.S. 100.9 104.0 107.6 111.4 Figures Listed in USD Millions
Best Prospects & Opportunities This information was acquired from the government website: export.gov
The industry’s growth has been driven primarily by government targets for renewable
energy and the availability of a world-class wind resource in southern Mexico and
coastal states, particularly those close to the border with the United States, which
matches California’s demand for extra energy. Mexico is modernizing at a fast pace
and this is the right time to participate in this explosive growth. Additional efforts on
sustainability include the governments of Mexico and the United States signing a
Memorandum of Understanding in January 2012, outlining a program of technical
collaboration to develop and expand Mexico’s Low Emissions Development Strategy
with funding of $70M for the following five years.
Energy sub-sectors: Oil and Gas (OGM), Electric Power Systems (ELP), and
Renewable Energy Equipment and Services continue to grow and represent
opportunities for US exporters.
PEMEX already relies heavily on imported products and services and is expected to
spend heavily in developing deepwater reserves as well as advanced extraction of
maturing on shore fields. Also, natural gas capture at well heads is an opportunity for
U.S. companies.
The Energy Regulatory Commission (CRE) will continue in 2011 to play a major role
by granting new permits for renewable energy projects, particularly wind. SENER ‘s
objective is to produce 3.600 MW of renewable energy by December 2013.
This would be comprised of:
1.Geothermal 490 mW
2.Wind 1,125 mW
3. Biomass 495 mW
4. Minihydraulic 1,120 mW
5. Solar (PV) 370 mW
17
A number of major projects will drive investment in the sector and offer opportunities to
US companies either as contractors, sub-contractors, or suppliers of
equipment/technology. During the first months of 2012, 650 MW of new capacity will be
launched with projects such as La Venta III & Oaxaca I, II, III & IV. Afterwards, the next
planned renewable power projects are:
Project / Capacity Technology Timing
Cerro Prieto (5 MW) Solar Q3 2012
Sureste I (300 MW) Wind 2012
Sureste II (300 MW) Wind 2013
Sureste III (300 MW) Wind 2015
Sureste IV (300 MW) Wind 2016
Rumorosa I (100 MW) Wind 2014
Rumorosa II (100 MW) Wind 2014
Rumorosa III (100 MW) Wind 2015
Getting into the market This information was acquired from the government website: export.gov
To do business in Mexico it is key to develop and maintain close relationships with
clients and partners. Mexicans prefer direct communication such as telephone calls or
face-to-face meetings. However, e-mail is widely used.
Mexican companies are extremely price conscious, seek financing options, tend to desire
exclusive agreements, and value outstanding service and flexibility.
U.S. firms wishing to export to Mexico will find a variety of market entry strategies.
Many factors help determine the best strategy, such as the product/service, logistics &
customs, distribution, marketing, direct or indirect sales, exporting experience, and
language proficiency, among others.
Mexico and the U. S have a NAFTA-North American Trade Agreement, an agreement
which facilitates the trade of products.
For further information: work with Duquesne University SBDC Global Business
Program(www.duq.edu/SBDC), Pennsylvania DCED’s Center for trade Development,
and the U.S Department of Commerce, Pittsburgh office ( export.gov/pa/Pittsburgh)
18
#3 China Green Consciousness Overview This information was acquired from the government website: export.gov
Although China still relies on coal to produce more than two-thirds of its energy, it
continues to rapidly increase renewable energy sources. China is now the world’s largest
producer of hydropower and in 2010 overtook the United States as the world leader in installed
wind capacity. China is also the world’s leading manufacturer of solar photovoltaic (PV) cells,
but its domestic market remains immature. Renewable sources produce approximately 10% of
China’s energy, and the Chinese government expects to boost that share to at least 15% by 2020.
The following chart depicts U. S export sales in these subcategories.
Products by Categories:
In USD: Thousands
China 2001 China 2011
SOLAR:
Solar Heating $73,608,292 $227,688,086
PV Generator $24,821,698 $151,431,373
WIND
Wind Energy $57,336,659 $36,248,385
HYDRO
Hydro & Marine Power $4,215,964 $124,779,778
GEOTHERMAL
Power Generation $73,608,292 $227,688,086
Market Sales Sum $233,590,905 $767,835,708
Source: data was calculated from the acquired information given on the government website: tse.export.gov, by
using HS codes.
Best Prospects & Opportunities This information was acquired from the government website: export.gov
Solar:
China has large solar resources and is the world’s leading manufacturer of solar PV and
solar water heaters. China-manufactured PV accounted for nearly 50% of global supply in 2010,
and China now produces over 70% of the world’s solar water heaters. However, 95% of its solar
panels are exported to countries with more favorable incentives. China has established a solar
energy target of 20 GW of installed PV capacity by 2020.
The government has used the concession process for utility-scale PV projects to help it
set a price it deems appropriate for solar energy. In 2009, China issued its first tender for two 10
MW utility-scale solar power plants in Dunhuang, Gansu province. In 2010, the Chinese
19
government initiated a second round of concession bids for 13 large-scale PV projects for a total
of 280 MW. The projects are located in six western provinces: Shaanxi, Qinghai, Gansu, Inner
Mongolia, Ningxia and Xinjiang.
Wind:
China has the largest wind resources in the world, with three-quarters offshore.
According to the China Wind Energy Association, China’s wind power capacity grew by more
than 100% for 4 consecutive years from 2006. In 2010, wind power installation capacity reached
30 GW, and China overtook the United States to become the world’s largest wind power market.
China aims to have 150 GW of wind power capacity by 2020.
China has over 80 wind turbine manufacturers and 70 blade manufacturers. In 2009, three
Chinese firms ranked among the top ten globally: Sinovel (No. 3), Goldwind (No.5) and
Dongfang (No. 7). From 2008 to 2009, Chinese firms began to export turbines and components
abroad. China’s Central government recently issued offshore wind regulations, with a target of
30 GW installed capacity planned for 2020; however, many uncertainties remain about the
viability of offshore wind in China.
Although China is already the world’s largest supplier of photovoltaic cells, it exports
approximately 90% of production with the domestic market still undeveloped. Utility-scale solar
is being explored in remote western regions with plentiful land and solar resources. China’s low-
carbon development zones and eco-cities present significant opportunities. Crystalline silicon is
favored in China due to the local manufacturing base, but there is growing interest in thin-film
technology. Concentrated Solar Power (CSP) is new in China, but a niche market may open up in
western regions. Chinese inverters and control boxes are less advanced and of lower quality than
foreign-made components, presenting opportunities for U.S. companies.
Cutting-edge and high-quality technologies that drive down operating costs, improve
wind farm efficiency, or support and enhance connectivity to the grid will play an important role
in the growth of the wind industry. Opportunities also exist for companies that can help China
more accurately assess wind resources. Materials technology, reliable high-
performance controllers, and bearings are in critical need by Chinese
manufacturers. Specialized coating products, particularly for offshore
projects, could also present opportunities.
According to the China Greentech Initiative, primarily due to
Chinese government policy objectives, the offshore wind sector should
experience strong growth in the coming years. Companies with offshore
experience will find most opportunities in areas where there is limited or no
domestic competition. This would include such things as bearings,
composites, installation expertise, undersea cables, offshore electronics,
foundations, generators, controls systems, and converters. Sinovel, for
20
example, sources 20% of its 3- MW offshore turbine components from foreign vendors.
Getting into the market This information was acquired from the government website: export.gov
Two of the primary objectives of U.S. policy with regard to China are (a) creating jobs
and growing the American economy by increasing exports, and (b) ensuring our
companies‘ ability to compete on a level playing field. A company should visit China in
order to gain a better perspective and understanding of its potential as a market.
Chinese company representatives respect ―face-to-face meetings, which can
demonstrate a U.S. company‘s commitment to working in China. Prospective exporters
should note that China has many different regions and that each province has unique
economic and social characteristics.
For further information: work with Duquesne University SBDC Global Business
Program(www.duq.edu/SBDC), Pennsylvania DCED’s Center for trade Development,
and the U.S Department of Commerce, Pittsburgh office ( export.gov/pa/Pittsburgh)
U.S. companies commonly use agents in China to initially create these relationships.
Localized agents possess the knowledge and contacts to better promote U.S. products and
break down institutional, language, and cultural barriers.
21
#4 South Korea
Green Consciousness Overview This information was acquired from the government website: export.gov
Korea is the world’s 10th largest energy consumer, with
virtually no domestic traditional energy sources of its own.
The country imports 97 percent of its energy resources, and is
currently the 6th largest oil importer in the world.
The Republic of Korea Government (ROKG) has launched a
bewildering array of plans and initiatives to promote the
domestic development and use of new and renewable energies
(NRE), to reduce the dependency on foreign fossil fuels.
The Korean power industry continues to seek imports of related advanced technologies,
providing good business opportunities for US companies with innovative technologies.
The following chart depicts U. S export sales in these subcategories.
Products by Categories:
In USD: Thousands
S.Korea 2001 S.Korea 2011
SOLAR:
Solar Energy $53,732,376 $190,456,903
PV Generator $7,992,768 $28,983,512
WIND
Wind Energy $22,595,659 $47,384,355
HYDRO
Hydro & Marine Power $190,590 $98,335,122
GEOTHERMAL
Power Generation $53,732,376 $190,456,903
Market Sales Sum $138,243,769 $555,616,795
Source: data was calculated from the acquired information given on the government website: tse.export.gov,
by using HS codes.
The highlight of ROKG’s policy initiatives towards NRE is Korea’s new National Energy
Plan announced in August 2008. Dubbed the “Low Carbon, Green Growth Plan,” it is
Korea’s first long-term energy plan proposed to serve as the governing policy for energy
generation and use for coming 20 years.
The Plan developed by ROKG will increase the ratio of NRE generation from 2.4 percent
to 11 percent by 2030.
Specifically:
1) Solar power will grow from 80 MW to 3,504 MW (44 times)
2) Wind energy will grow from 199 MW to 7,301 MW (37 times)
22
3) Bio energy from 1,874 KGcal to 36,487 KGcal (19 times)
4) And geothermal energy from 110 KGcal to 5,606 KGcal (51 times).
ROKG’s primary policy driver had been its much lauded feed-in-tariff (FIT)8, but due to
escalating costs, the Government is shifting to Renewable Portfolio Standard (RPS) that is
scheduled to be in full effect starting 2012. ROKG’s principal policy drivers are:
1) Providing financial incentives such as subsidiaries, low interest loans, tax
reduction/exemption, and feed-in-tariffs to power generation companies using NRE
2) Mandating power utility companies generate a certain portion of their power
generation from NRE, known as Renewable Portfolio Standard (RPS).
The following chart depicts the market for renewable energy in South Korea for the
estimated years of 2010-2012.
Figures in
USD Millions
2010 2011(estimated) 2012(estimated)
Total Market Size 4,570,964 6,620,054 8,671,220
Total Local Production 7,766,964 12,812,054 17,857,143
Total Imports 1,404,000 1,458,000 1,514,077
Exchange Rate: 1 USD 1,120 1,120 1,120
Sources:
Total Local Production: Korea Energy Management Corporation (KEMCO);Total Exports: Ministry of
Knowledge Economy; Total Imports: Ministry of Knowledge Economy; Imports from U.S.: NA.
Note: The above statistics are unofficial estimates by Commercial Service Korea based on information provided
by the data sources. For reporting purposes, a conversion rate of KW 1,120 to USD 1 is used.
Best Prospects& Opportunities This information was acquired from the government website: export.gov
Photovoltaic power- Next-generation solar cells including thin-film modules and roof-
top systems are expected to generate substantial demand in the future.
Wind power - With ocean on three sides, Korea’s focus on wind-power is rapidly
shifting from ground applications to offshore applications.
8Defined by investopedia as an alternative method of investment in renewable energy, it is an environment policy
that promotes investment in renewable energy. It usually contains long-term agreements, guaranteed pricing, and
allowing diversity to the energy technologies.
23
Fuel cells - Korea is home to some of the world’s largest hydrogen & fuel cell power
plants. This industry is forecast to grow to be one of the most rapidly growing NRE
sectors in the future.
Marine energy - Korea has an abundant access to marine energy and is aggressively
emphasizing such development through on-going R&D projects and pilot construction
projects.
Integrated gasification and combined cycle (IGCC) – Because of the high efficiency
and environmentally friendly feature of this technology, Korea has plans to adopt it for
new coal-fired plants including the one with a capacity of 300 MW which is planned to
be completed by 2012 by Korea Western Power Company.
Korea Electric Power Corporation (KEPCO), the state-run power company, is the
primary end-user of NRE products and services. It supplies more than 90 percent of Korea’s
entire electricity needs from its six generating subsidiaries (Gencos) that include 5 fossil fuel-
fired companies and one nuclear company. Required by ROKG’s policy initiatives towards NRE,
the Gencos have diversified their energy sources, and are now generating a certain amount of
electricity from low-carbon methods. They will need to continue to shift the power source to
NRE as RPS will be fully in effect starting 2012.
The six Gencos include:
Korea Hydro and Nuclear Company (KHNP): http://www.khnp.co.kr/index_en.jsp
Korea South-East Power Company, Ltd. (KOSEP): www.kosep.co.kr
Korea Midland Power Company, Ltd. (KOMIPO): http://www.komipo.co.kr/
Korea Western Power Company, Ltd. (KOWEPO): http://www.westernpower.co.kr
Korea Southern Power Company, Ltd. (KOSPO): http://www.kospo.co.kr
Korea East-West Power Company, Ltd. (KEWESPO): http://www.kewp.com
Under the current supply chain, engineering & construction companies (E&C) who if
provide turn-key construction service usually are the buyers of most NRE technologies and parts.
Getting into the market This information was acquired from the government website: export.gov
To compete in South Korea companies are recommended to have a capable local
distributor, licensee or franchise partner who has an established network in the market and
extensive market knowledge. A long-term perspective and a reliable partnership between a U.S
supplier and it’s local partner is one of the key factors in achieving success.
Singapore and the U. S have a FTA-Free Trade Agreement, an agreement which
facilitates the trade of products internationally.
24
For further information: work with Duquesne University SBDC Global Business
Program(www.duq.edu/SBDC), Pennsylvania DCED’s Center for trade Development,
and the U.S Department of Commerce, Pittsburgh office ( export.gov/pa/Pittsburgh)
25
#5 Australia
Green Consciousness Overview
This information was acquired from the government website: export.gov
Power generation is a large sector in Australia with approximately US$90 billion invested
in generation, transmission, and distribution assets. Australia’s renewable energy production is
driven by hydroelectricity (6.4%) and wind (2.1%). Biomass, biogas, and solar account for about
one percent of electricity generation. Most solar energy is used for residential water heating and
accounts for 1.5 % of residential energy consumption. The following chart depicts U. S export
sales in these subcategories.
Products by Categories:
In USD: Thousands
Australia 2001 Australia 2011
SOLAR:
Solar Energy $38,620,380 $81,532,114
PV Generator $6,460,052 $22,338,449
WIND
Wind Energy $8,652,106 $50,671,524
HYDRO
Hydro & Marine Power $546,657 $156,811,415
GEOTHERMAL
Power Generation $38,620,380 $81,532,114
Market Sales Sum $92,899,575 $392,885,616
Source: data was calculated from the acquired information given on the government website: tse.export.gov,
by using HS codes.
A key barrier to development of Australia’s renewable energy industry has been the low cost of
non-renewable energy such as coal or gas-fired generation. By 2015, the carbon pricing scheme will
transition to an emissions trading scheme with the price of permits set by the market. The Australian
government has set a target to reduce greenhouse gas emissions by five percent of 2000 levels by 2050.
Also, they committed to a target that 20% of Australia’s electricity supply will come from renewable
energy sources by 2020.
Wind powered energy is the one of the most rapidly growing areas of renewable energy in
Australia. Bio-fuels are another area of growth and a number of groups are working on several initiatives
including large-scale bio-diesel and ethanol manufacturing. U.S companies are making inroads into this
area. The country’s location is ideally suited for solar power, making Australia a world leader in
photovoltaic technology (PV).
26
The following chart shows the: total market size, total local production, total exports,
and imports from the U.S for renewable energy in Australia.
2011 2012 2013 (e)
Total Market Size 118750 12230 125743
Total Local Production 28100 29000 29580
Total Exports 3050 3200 3232
Imports From the U.S. 14050 14500 14790
Data Sources: Total Local Production, Exports, and Imports from U.S: Industry estimates
Figures in unit of USD thousands
Best Prospects & Opportunities This information was acquired from the government website: export.gov
Suppliers to solar cell manufacturers:
Solar energy equipment, particularly for isolated communities
Small-scale (<200kW) to large-scale (>2MW) wind turbines
Energy storage technology for low temperature sources
Biomass generating technology
Current Renewable projects:
Project
Type
Project Name Company Value US$
Wind Musselroe Roaring 40s 425 million
Wind Waterloo Stage 1 Roaring 40s 300 million
Wind Hallet 4 (North Brown Hill) Energy Infrastructure
Investments
341 million
Hydro Bogong Power Development AGL 240 million
Wind Oaklands Wind Farm AGL/ Windlab Systems 200 million
Getting into the market
Successful market entry strategies for Australia have three common elements:
understanding the market, selecting the optimal partner, and providing ongoing support to
that partner in the market
Success often requires establishing a local sales presence, many American exporter this
means appointing an agent or distributor. American companies should visit Australia both
to meet prospective partners and demonstrate ongoing support, as this is the common
practice of their competitors.
27
Australia and the U.S have a FTA-Free Trade Agreement, an agreement which facilitates
the trade of products internationally.
For further information: work with Duquesne University SBDC Global Business
Program(www.duq.edu/SBDC), Pennsylvania DCED’s Center for trade Development,
and the U.S Department of Commerce, Pittsburgh office ( export.gov/pa/Pittsburgh)
28
#6 Japan
Green Consciousness Overview This information was acquired from the government website: export.gov
It has never been easier to do business in Japan. An active engagement with the Japanese
market remains critical to the success of American business, both big and small alike, as well as
to U.S. states seeking trade and investment with Japan. Japan is the world‘s third largest
economy, after the U.S. and China, with a GDP of roughly US$ 5.391 trillion. Japan is the fourth
largest export market for U.S. goods, and our fourth largest trading partner overall with over
$205 billion in two-way goods trade. The United States has a large services trade with Japan,
totaling $72.6 billion in two-way trade. The following chart depicts U.S export sales in these
subcategories.
Products by Categories:
In USD: Thousands
Japan 2001 Japan 2011
SOLAR:
Solar Energy $113,013,397 $146,808,151
PV Generator $16,169,935 $44,311,780
WIND
Wind Energy $10,782,742 $44,032,150
HYDRO
Hydro & Marine Power $959,309 $386,489
GEOTHERMAL
Power Generation $113,013,397 $146,808,151
Market Sales Sum $253,938,780 $382,346,721
Source: data was calculated from the acquired information given on the government website: tse.export.gov,
by using HS codes.
Renewable energy technologies, particularly photovoltaic solar power generation, are
expected to be a high growth industry in Japan over the next several years. Japan‘s Ministry of
Economy, Trade and Industry (METI) has set a target to attain 28,000,000 kW of solar power
generation by 2020 (a 20-fold increase over 2005 levels) and 53,000,000 kW by 2030.
METI‘s 2010 Energy White Paper estimates that the market volume of the photovoltaic solar
power industry was approximately $4.8 billion in FY 2008 but would grow to $17.1 billion by
2020. Japan‘s demand for equipment such as solar cells, modules and related products such
inverters, as well as services such as installation, will grow significantly.
The Japan Photovoltaic Energy Association (JPEA), forecasts that 2011 domestic
shipments will grow to 1.15 GW (non-residential 0.25GW, residential 0.9GW). The Government
of Japan (GOJ) continues to provide subsidies to homeowners who install solar panels, and it is
now commonplace to see advertisements promoting PV systems on television, and on train
29
station and road-side billboards in Japan. Furthermore, in November 2009, the GOJ introduced a
Feed-in Tariff (FiT) at the rate of 48 Yen ($0.55)/kWh. Unlike European FiTs, only surplus
power generated receives the FiT. So far, solar power is the only electric source to which the
GOJ grants FiT. The buy-back period is set at 10 years. Given all of the developments noted
above, the PV market in Japan is expected to grow.
The following chart depicts the total market size in Japan for Renewable Energy in 2010 &
estimated 2011.
Solar Photovoltaic Power Generation (Generation Capacity) Unit: Kilowatts
2010* 2011 (estimated)
Total Market Size 935,882 1,150,000
Total Local
Production
2,320,638 2,668,734
Total Imports 135,456 229.510
Unit: kilowatt
Best Prospects & Opportunities This information was acquired from the government website: export.gov
Until very recently the solar market in Japan was
dominated by small-sized solar panels (typical output of 3.3
kW) installed on rooftops of residential homes. However, since
2010, Japan has entered into an era of large-scale photovoltaic
power generation facilities (mega solar). For example, Japanese
electric utility companies alone have plans for solar power plants of approximately 140,000 kW
of mega solar power in 30 locations across the country by 2020. These developments create
opportunities for U.S. firms offering high-quality products or technologies for the PV market.
As Japanese power companies promote smart grid technology, demand is expected to
grow for technologies that can stabilize the distribution network when a large amount of solar
electricity is introduced into the grid. For example, the GOJ and Japanese industry are studying
how to install storage batteries in order to store excess electricity, or to limit power output from
solar panels when the supply from solar power generation is in excess of demand. These
developments, too, will create opportunities for U.S. firms offering innovative and problem-
solving technologies.
The Japanese solar power industry encompasses a vast array of sectors in which a number
of businesses are engaged, including manufacturers and suppliers of: silicon and other materials;
raw materials for cells and modules; motherboards; machines that make solar cells; solar cell
manufacturers (branded and OEM) themselves; related appliances such as junction boxes,
inverters, power conditioning subsystems, utility interactive protection units, batteries, etc.;
30
related electrical appliances and parts for servicing all of the aforementioned machines; building
product manufacturers that make PV modules and frames that are integrated into building
products; homebuilders, general contractors, and engineering companies that integrate all of the
parts to sell as systems; heavy electric machinery manufacturers; and power supply
manufacturers.
The industry also includes system installers who put solar panels onto homes, offices,
public and commercial facilities. End users include individual consumers, companies, local and
central governments, Independent Power Producers (IPP), and electric power utilities.
All of these elements of Japan‘s solar power industry represent opportunity for American firms
offering innovative, high-quality products and services.
Getting into the market This information was acquired from a government website: export.gov
U.S. companies wishing to enter the Japanese market should consider hiring a reputable,
well-connected agent or distributor, and cultivating business contacts through frequent
personal visits. Japan‘s business culture attaches a high degree of importance to personal
relationships, and these take time to establish and nurture.
The customs and pace of deal-making in Japan are quite different from the United States.
U.S. business executives are advised to retain a professional interpreter, as many
Japanese executives and decision-makers do not speak English, or prefer to speak
Japanese.
For further information: work with Duquesne University SBDC Global Business
Program(www.duq.edu/SBDC), Pennsylvania DCED’s Center for trade Development,
and the U.S Department of Commerce, Pittsburgh office ( export.gov/pa/Pittsburgh)
31
#7 Brazil
Green Consciousness Overview This information was acquired from a government website: export.gov
Including emissions from deforestation, Brazil is one of the largest emitters of
greenhouse gases. As part of its domestic commitments on climate change incorporated into
legislation in 2010, Brazil inscribed a target of reducing emissions by 36.1%-38.9% below
business as usual by 2020. This commitment includes further reductions in deforestation rates as
well as advances on renewable energy and energy efficiency. Brazil also created a National
Climate Change Fund, the country’s primary means for financing national climate change
policies.
Figures from 2010 demonstrated that Brazil had reduced the rate of Amazon
deforestation by more than 70%, its lowest rate of deforestation in over 20 years. Government
officials predict that, at the current pace, Brazil’s goal of reducing greenhouse gas emissions by
36.1%-38.9% could be reached by 2016 rather than 2020. In December 2010, the Brazilian
Government delegation played an important role in developing a characterization of country
commitments under the Kyoto Protocol, the central outcome of the conference. The following
chart depicts U. S export sales in these subcategories.
Products by Categories:
In USD: thousands
Brazil 2001 Brazil 2011
SOLAR:
Solar Energy $49,166,293 $100,713,381
PV Generator $15,120,223 $47,759,118
WIND
Wind Energy $343,218,532 $146,421,898
HYDRO
Hydro & Marine Power $447,214 $1,598,798
GEOTHERMAL
Power Generation $49,166,293 $70,466,203
Market Sales Sum $457,118,555 $366,959,398 Source: data was calculated from the acquired information given on the government website: tse.export.gov,
by using HS codes.
Brazil is a regional leader in science and technology and a global
leader in fields such as biofuels, agricultural research, deep-sea oil
production, and remote sensing. The Brazilian Government seeks to
develop an environment that is more supportive of innovation, taking
scientific advances from the laboratory to the marketplace in order to
promote economic growth. With the vast majority of the population
living in urban areas, Brazil faces serious environmental obstacles in
providing potable water to its citizens and removing and treating their
32
waste water.
U.S. Government, private sector, and academic researchers have extensive ties with
Brazilian counterparts. Areas in which there is close cooperation include biofuels, medical
research, remote sensing, and agriculture. The extent of bilateral scientific and technological
cooperation is expanding and prospective areas in which to expand include advanced materials,
telecommunications, energy transmission, and energy efficiency.
Solar energy:
Photovoltaic technology (PV) is a competitive alternative to grid extension but is
limited to remote areas of the country and to applications that promote social interests
such as electricity supply to schools, hospitals, water pumping systems, and other
uses.
Currently, Brazil's National Electric Energy Agency (ANEEL) data shows only three
small PV plants in operation (3, 12 and 20 kW), with a fourth one being constructed
by MPX Energia, which is authorized to generate 5 MW. National oil company
Petrobras is also evaluating one new pilot PV project not to exceed 30 MW.
On the other hand, the use of solar water heaters in Brazil has increased rapidly in the
past few years, with nearly 150 Brazilian manufacturers producing these products for
residences, hotels, hospitals, and swimming pools.
Wind:
The Brazilian government envisions wind power playing a greater role, about 3.6 percent,
in Brazil’s power matrix by 2019. Brazil's National Electric Energy Agency (ANEEL)
held two wind power auctions in 2009 and 2010, where 3,850 megawatts (MW) were
contracted with energy from 141 wind power plants scheduled to be delivered by 2013.
Brazil currently has 48 operating wind power plants, nineteen under construction, and
another 84 pending construction.
The estimated 2011 market for Brazil’s power generation, transmission, and distribution
(GTD) equipment market is projected to be US$7.1 billion of which US$545 million is
projected to be imported with about US$ 70 million of that import total coming from the
United States.
Based on the chart below, the market sizes in this table are likely to be underestimated due to the
lack of sufficient data.
In USD $ Million 2010 2011(estimated)
Total Market Size $5,828 $7,095
Total Local
Production
$ 6,050 $ 7,200
Total Exports $ 740 $ 650
Total Imports $ 518 $ 545
Imports from the U.S. $ 66 $ 70
33
These market estimates do not include GTD services. The figures noted in the table above are partially based on
the Brazilian Electrical and Electronics Industry Association’s (ABINEE) statistics. Note that other power
related trade associations do not release their local industry production figures. Likewise, the power associations
do not publish their members’ consolidated equipment imports.
ABINEE’s studies forecast a 19 percent growth in the GTD segment in 2011 as a result
of the “Light for All” rural electrification program and expected equipment orders
following the recent power generation and transmission power auctions.
The participation of foreign equipment suppliers has increased over the past year and is
projected to remain steady over the next years, if the Brazilian Real currency remains
strong in relationship to the U.S. dollar.
EPE’s 2010-2019 Power Expansion Plan calls for investments of US$99 billion to bring
an additional 63,482 MW of power generation capacity into Brazil’s power grid.
From 2010 to 2014, Eletrobras and its subsidiaries plan to invest approximately US$25.4
billion. This amount includes investment by its private sector partners as well as
Eletrobras itself.
Between 2009 and 2019, the amount of power transmission lines (PTL) will grow from
95,582 km to 132,379 km, a 38 percent increase, representing investments of
approximately US$22 billion.
The construction of the world’s largest high voltage direct current PTL to connect the
Madeira River hydro-power plants to southeastern states of Brazil will begin in 2011.
Public-private partnerships are expected to be the best means of market access for new-
to-market U.S. companies interested in future power transmission auctions.
From 2011 to 2014, the program is expected to connect an additional 495,000 Brazilian
homes to electric power. Besides this “Light for All” program, power distributors will
continue to invest in power distribution system upgrades and more efficient operational
and management systems to make their companies more competitive, and to meet more
stringent regulations concerning client satisfaction and client servicing.
Best Prospect & Opportunities This information was acquired from the government website: export.gov
In the power generation subsector, solar energy equipment can also offer longer-term
opportunities in Brazil, including liquid pumps for photovoltaic (PV) generation, air cooling
systems, photovoltaic panels, solar inverters and batteries, as well as their parts.
Best equipment sales prospects for the power transmission subsector include:
compact sub-stations
SF6
gas insulation transformers
glass and polymer insulators for 600 kV bipolar DC transmission lines
electrical switches to open circuits
circuit breakers
capacitor banks
34
relays
electrical protection panels.
The power distribution subsector offers equipment sales potential for lightning arresters,
ground and surge protection systems, relays, insulated electric conductors, surge suppressors,
and innovative technologies to reduce technical and commercial losses, including smart grid
technologies.
Over the longer term, industry sources predict that Brazil will need to invest about US$15
billion to implement a smart grid network to increase Brazil’s interconnected power grid’s
efficiency and reliability (e.g. to reduce power black-outs).
Getting into the market This information was acquired from the government website: export.gov
Brazil’s business culture is largely based upon personal relationships. Companies will
need a strong presence and must invest time in developing relationships in Brazil. The
U.S. Commercial Service encourages U.S. companies to visit Brazil to meet one-on-one
with potential partners. One of the best ways to enter the Brazilian market is by attending
a local trade show or using the U.S. Commercial Service’s Gold Key Service (GKS).
U.S. companies have found it essential to work through a qualified agent or distributor
when entering the Brazilian market. It is extremely difficult for U.S. companies to get
involved in public sector procurement without a local Brazilian partner.
For further information: work with Duquesne University SBDC Global Business
Program(www.duq.edu/SBDC), Pennsylvania DCED’s Center for trade Development,
and the U.S Department of Commerce, Pittsburgh office ( export.gov/pa/Pittsburgh)
35
#8 United Kingdom
Green Consciousness Overview This information was acquired from the government website: export.gov
The United Kingdom has the seventh-largest economy in the world, has the second-
largest economy in the European Union, and is a major international trading power. A highly
developed, diversified, market-based economy with extensive social welfare services provides
most residents with a high standard of living.
In response to the financial crisis, the British Government implemented a wide-ranging
stability and recovery plan that included a fiscal stimulus package, bank recapitalization, and
credit stimulus schemes. Extraordinary monetary policy measures, including very low interest
rates (0.5%) and a quantitative easing program, remain in place. However, the Conservative-
Liberal Democrat coalition government that took power in May 2010 has initiated a 5-year
austerity program, which aims to lower the U.K.’s budget deficit from over 11% of GDP in 2010
to near 1% by 2015. The following chart depicts U. S export sales in these subcategories.
Products by Categories:
In USD: Thousands
UK 2001 UK 2011
SOLAR:
Solar Heating $118,605,406 $117,029,898
PV Generator $26,955,509 $27,320,224
WIND
Wind Energy $77,381,785 $25,764,600
HYDRO
Hydro & Marine Power $3,276,385 $62,766,438
GEOTHERMAL
Power Generation $118,605,406 $117,029,898
Market Sales Sum $344,824,491 $349,911,058
Source: data was calculated from the acquired information given on the government website: tse.export.gov,
by using HS codes.
As one of the leading markets for US exports, the UK offers many opportunities for US
companies to enter this broad and innovative market. The UK government's main 'green' focus is
on climate change, and it is seeking to lead the world in cutting emissions of greenhouse
gases. The UK established aggressive targets to cut CO2 emissions by at least 34 percent by
2020 and 80 percent by 2050 (compared to 1990 levels).
In March 2011, the UK government launched a comprehensive Carbon Plan, with actions
and deadlines, to combat climate change and build a green economy; with implications for and
36
participation required by all government departments. The UK's determination to become a low
carbon economy creates many opportunities for innovative US companies to supply 'green'
solutions – products and services – that will help the UK reduce carbon emissions, generate
renewable energy, and improve energy efficiency.
The chart below demonstrates the “green” market size for 2010, 2011, and estimated
2012.
2010 2011 2012
(estimated)
2013
(estimated)
Total Market
Size
80,545,000 84,625,000 90,074,000 92,220,000
Total Local
Production
84,179,000 88,568,000 94,349,000 96,884,000
Total Exports 8,581,000 9,046,000 9,712,000 10,280,000
Total Imports 4,947,000 5,103,000 5,437,000 5,616,000
Imports from
the U.S.
63,000 65,000 67,000 70,000
Exchange
Rate: 1 USD
£0.6 £0.6 £0.6 £0.6
Figures listed in USD thousands
In 2011, the market for low carbon energy products and services was estimated to be
worth nearly $85 billion. The market for wind products and services were worth over $25
billion; biomass, more than $10 billion; and solar photovoltaic, $8 billion.
The UK's determination to become a low carbon economy creates many opportunities for
innovative U.S. companies to supply 'green' solutions - products and services - that will
help the UK develop sustainable, secure, renewable energy sources. Some $180 billion
will need to be invested over the next 10 years to replace existing fossil fuel power plants
and to upgrade the grid - that is twice the rate of investment of the last decade.
All segments of the market are expected to grow by 5 to 7% per year for the next few
years. This growth will be fuelled by the construction of very large offshore wind farms, the
development of dedicated biomass-fired power stations and more widespread uptake of small
scale PV installations subsidized by the UK’s Feed-in-Tariff (FIT). Which is defined by as
alternative method of investment in renewable energy, it is an environment policy that promotes
investment in renewable energy9. It usually contains long-term agreements, guaranteed pricing,
and allowing diversity to the energy technologies.
9 http://www.investopedia.com/terms/f/feed-in-tariff.asp#axzz1viW7exqy
37
One thousand companies are actively involved in the renewable energy industry in the
UK. Partnerships between UK and overseas organizations are increasingly viewed as an
important means of fast-tracking the introduction of additional renewable energy projects into
the UK. The government provides generous subsidies for large scale renewable energy projects
through its renewable obligation certificate (ROC) scheme and for small projects (less than 5
MW) through the FIT. To be eligible for the FIT, products must be approved under the
Microgeneration Certification Scheme (MCS) and be installed by MCS-approved installers.
Best Prospects & Opportunities This information was acquired from the government website: export.gov
Wind: The UK has more than 50% of Europe’s wind resource and the development of nine
large offshore wind farms will stimulate demand for large, maximized turbines and
associated equipment.
Biomass: Several companies, including new entrants to the electricity generating business,
have announced plans to build new biomass-fuelled plants that benefit from attractive
government subsidies.
Solar (photovoltaic) and small wind turbines: The British government’s Feed-in-Tariff
rewards home owners and businesses for the electricity they generate by PV and other micro
generation systems.
Offshore wind developments could total more than 32GW of installed capacity at a cost of
more than $120 billion if they are all completed as planned. The developers, who have signed
exclusivity zone agreements, are:
Moray Offshore Renewables Limited
SeaGreen Wind Energy
Forewind Consortium
Siemens Project Ventures and Mainstream
Renewable
East Anglia Offshore Wind Limited
Eon Climate and Renewables UK
Eneco New Energy
RWE Npower Renewables
Centrica Renewable
Getting into the market
Demonstrate a clear competitive advantage (i.e.,
price, quality, branding).
Pay close attention to both the obvious and subtle cultural differences between the United
States and the United Kingdom and adjust marketing strategies accordingly.
38
Evaluate prospective partners carefully and choose an experienced, well-established local
distributor.
The EU and the U. S are negotiating bilateral and multilateral Transatlantic Free Trade
Agreement- FTA, an agreement which facilitates the trade of products across the
European Union.10
For further information: work with Duquesne University SBDC Global Business
Program(www.duq.edu/SBDC), Pennsylvania DCED’s Center for trade Development,
and the U.S Department of Commerce, Pittsburgh office ( export.gov/pa/Pittsburgh)
10
http://en.wikipedia.org/wiki/United_States_free_trade_agreements
39
#9 Germany
Green Consciousness Overview This information was acquired from the government website: export.gov
Germany favors the sun, wind and water energy strategies. There is a consistent based
development of renewable energies, which is why Germany’s electricity supply is to be
increased by at least 35 per cent by the year 202011
.
The German economy--the fifth-largest in the world in purchasing power parity (PPP)
terms and Europe's largest--is a leading exporter of machinery, vehicles, chemicals, and
household equipment and benefits from a highly skilled labor force. Like its Western European
neighbors, Germany faces significant demographic challenges to sustained long-term growth.
The following chart depicts U. S export sales in these subcategories.
Products by Categories:
In USD: Thousands
Germany 2001 Germany 2011
SOLAR:
Solar Heating $63,823,188 $112,877,598
PV Generator $11,349,814 $28,121,288
WIND
Wind Energy $13,726,280 $29,138,398
HYDRO
Hydro & Marine Power $459,898 $664,979
GEOTHERMAL
Power Generation $63,823,188 $112,877,598
Market Sales Sum $153,182,368 $283,679,861
Source: data was calculated from the acquired information given on the government website: tse.export.gov,
by using HS codes.
In May 2011, Chancellor Merkel announced Germany’s plan to phase out nuclear energy
power by 2022. It is expected that this policy will further accelerate the growth of the renewable
energies sector.
11
http://www.dena.de/en/topics/renewable-energies/
40
The following chart depicts the market overview of Germany for 2010 in renewable energy.
The following graph shows that prices for conventional fuels continue to increase and
prices for renewable energy steadily decrease, the renewable energy sector is expected to
continue to grow. Electricity generation from renewable energies is substantially based on the
German Renewable Energy Sources Act (Erneuerbare-Energien-Gesetz, EEG), which is in
accordance with European policy (Directive 2001/77/EC). The share of renewable energy
sources in the total energy consumption (heat, electricity and fuels) is expected to be more than
28% by 2020.
(Source: http://www.erneuerbare-energien.de/)
USD 1,000 2010 (e)
New domestic installations, not
including resulting energy
generation or sales
21,460
Energy sales generated using
renewable energies
23,055
Total Domestic Market (1+2) 44,515
Total exports 14,000
41
Best Prospects & Opportunities This information was acquired from the government website: export.gov
Renewables will generate an expected 47% of the entire electricity (incl., 25% of all
heating energy and 19 % of all fuels used for transportation purposes
(ships, automobiles, trucks, and electricity for electric vehicles and
trains).
Wind Energy
Of all renewable energy sources, wind energy will remain the
most significant. Until 2020, 25%, or 149 TWh, of the entire electric
consumption in Germany is expected to be met by wind energy.
Bio Energy
In 2020, bio energy will account for 54 TWh (2008: 27 TWh) or 9.1% of all electricity,
150 TWh (2208: 97 TWh) or 13% of heating energy , and 111 TWh (2008: 37 TWh) or 21% of
all fuels. The major share will come from biogas, followed by solid biomass (mainly wood and
plants), liquid biomass (plant oils), and sewage and landfill gas.
Photovoltaic (PV) and Solar Thermal Energy
Only about 6% of the entire suitable roofs (not considering free standing installations) are
being used for solar energy purposes at present in Germany. In 2020, 39.5 GW of installed cells
will generate 40 TWh (2008: TWh). PV will then generate around 7% of the electricity used in
Germany. Solar thermal heating energy is expected to increase to an annual yield of 30TWh in
2020 (2008: 4 TWh).
Hydro Power
Most hydro power plants operating in Germany were built before the 1960s and the
majority is in the 5-10 MW class. Experts state that the 31 TWh that were generated in 2008 can
be increased (mainly by repowering existing plants) to over 31 TWh by 2020 and then account
for 5.4% of the electric power generation in Germany. In addition to repowering, major
investment is also expected for environmental protection measures for hydro power plant
surrounding waterways (fish steps, re-naturalization of riverbeds, and optimization of river flow).
Geothermal Energy
Industrial, deep geothermal energy: At present, total installed electrical power equals to 7
MW generating 220 Million kWh per year. It is expected that this energy form will reach as
much as 6000 MW and 38 TWh by 2020. Surface geothermal energy: In 2008 alone, about
42
62,000 heat pumps were installed, mostly in private residences bringing the total number of heat
pumps to over 350,000 units. More than half use water-to-water or brine-to-water technology for
which vertical drilling or horizontal netting is required. A little less than half use air-to-air heat
pump technology, which is expected to carry the highest growth potential.
Getting into the market This information was acquired from the government website: export.gov
The most successful market entrants are those that offer innovative products featuring
high quality and modern styling. Germans are responsive to the innovation and high
technology evident in U.S. products, such as computers, computer software, electronic
components, health care and medical devices, synthetic materials, and automotive
technology.
The German market is decentralized and diverse, with interests and tastes differing
dramatically from one German state to another. Successful market strategies take into
account regional differences as part of a strong national market presence. Experienced
representation is a major asset to any market strategy, given that the primary competitors
for most American products are domestic firms with established presences. U.S. firms
can overcome such stiff competition by offering high-quality products, services at
competitive prices, and locally based after-sales support.
The EU and the U.S are negotiating bilateral and multilateral Transatlantic Free Trade
Agreement- FTA, an agreement which facilitates the trade of products across the
European Union.
For further information: work with Duquesne University SBDC Global Business
Program(www.duq.edu/SBDC), Pennsylvania DCED’s Center for trade Development,
and the U.S Department of Commerce, Pittsburgh office ( export.gov/pa/Pittsburgh)
43
#10 Singapore
Green Consciousness Overview This information was acquired from the government website: export.gov
In 2011, Singapore was the 11th
largest export market and 15th
largest trading partner of
the United States. The U.S. is the number two supplier of Singapore’s total imports just behind
Malaysia. Singapore’s other top import sources include China, Japan, Taiwan, Indonesia, South
Korea, Saudi Arabia, India and United Arab Emirates. The U.S.
and Singapore signed a Free Trade Agreement (FTA) in May
2003 that went into effect January 1, 2004. During the first eight
years of the U.S.-Singapore FTA, two-way trade increased 59.1
percent and U.S. exports by 89.4 percent.
Singapore’s real GDP grew 4.9% in 2011 but the government
expects growth to slow to 1% to 3% in 2012. Foreign investments,
combined with investments through Singapore government-linked
corporations (GLCs), underpin Singapore's open, heavily trade-
dependent economy. The World Bank Report “Doing Business 2011” cited Singapore as the world’s
easiest place to do business. The World Economic Forum Global Competitiveness Report 2011-2012
ranks Singapore as the world’s second most competitive country and having the best protection of
intellectual property. The following chart depicts U. S export sales in these subcategories.
Products by Categories:
In USD: Thousands
Singapore 2001 Singapore 2011
SOLAR:
Solar Energy $24,637,167 $56,693,924
PV Generator $6,206,509 $33,370,771
WIND
Wind Energy $52,286,809 $23,859,712
HYDRO
Hydro & Marine Power $146,278 $68,112,434
GEOTHERMAL
Power Generation $24,637,167 $56,693,924
Market Sales Sum $107,913,930.00 $238,730,765
Source: data was calculated from the acquired information given on the government website: tse.export.gov,
by using HS codes.
The harsh realities of climate change and pollution have spurred the Government of
Singapore and many companies here to find and adopt environmentally-friendly services and
solutions. In particular, Singapore has placed great emphasis in developing the clean technology
sector which includes the fields of Clean Energy, and Environment and Water.
44
A holistic blueprint is already in place to grow the Clean Energy industry with US$280 million
of public funds. Its initiatives include the US$40 million Clean Energy Research Program
(CERP) set up to support R&D efforts as well as a US$20 million graduate scholarship program
to groom top-notch talent for the industry.
Best Prospects & Opportunities This information was acquired from the government website: export.gov
Singapore’s Green Plan 2012 (SGP 2012) will incorporate programs for reduction of
waste volumes through waste minimization and recycling; reduction of the amount of land for
sewage treatment; stricter emission standards, and tougher vehicular emission controls. The
Singapore Government has announced it will upgrade and build environmental infrastructure
projects over the next ten years. Related products from the U.S. will have good market prospects,
given that imports of environmental products from the U.S. account for over 21% of the total
imports.
Hydro power technologies also offer great opportunities in Singapore. The water industry in
Singapore is becoming more liberalized. The national water agency, the Public Utilities Board
(PUB), has opened its doors to private companies that want to test-bed projects using its
infrastructure. PUB also offers contracts to private companies to design, build and operate water
plants. U.S. companies are encouraged to participate in future tenders offered by the PUB.
American manufacturers could also supply their equipment to the successful prime contractors of
PUB projects. Areas of particular interest include filtering and purifying machinery and
apparatus, technologies involving wastewater recycling and treatment, and modular wastewater
treatment system.
Getting into the market This information was acquired from the government website: export.gov
Singapore is a major trading hub, importing and exporting all kinds of products from
consumer goods to high technology and industrial goods for re-export to third countries.
U.S. companies will find attractive market opportunities in the following best prospects
sectors: electronics, oil and gas equipment, aircraft and parts, pollution control
equipment, medical devices, laboratory and scientific instruments, computer hardware
and software, telecommunication equipment, university education services and
franchises.
Singapore firms are aggressive when it comes to representing new products and usually
respond enthusiastically to new opportunities. In addition, most Singaporean companies
are open to joint venture proposals, and many are interested in manufacturing under
license.
Price, quality and service are the main selling factors in Singapore. Prospective exporters
to Singapore should be aware that competition is strong and that buyers expect good
45
after-sales service. Selling techniques vary according to the industry and product but are
comparable to the techniques used in any other sophisticated market.
Singapore and the U.S have a FTA-Free Trade Agreement, an agreement which
facilitates the trade of products internationally.
For further information: work with Duquesne University SBDC Global Business
Program(www.duq.edu/SBDC), Pennsylvania DCED’s Center for trade Development,
and the U.S Department of Commerce, Pittsburgh office ( export.gov/pa/Pittsburgh)
46
Additional Countries
The following countries were included in some of the data of HS codes for the top ten countries’
subcategories for Renewable Energy. For further information on these countries, please visit: export.gov.
Algeria
United Arab Emirates
Malaysia
Turkey
Poland
Paraguay
Dominican Republic
French Guiana
Guadeloupe
47
Upcoming Countries
The following country quick facts are in compliance with Ex-Im Bank’s upcoming
countries that have shown prospect opportunities for Green Industries. Ex-Im Bank is defined by
entrepreneur’s encyclopedia website as an independent bank established by Congress that
finances or insures foreign purchases of U.S. goods for customers unable or unwilling to accept
credit risk.12
Turkey
Special Programs o Ex-Im has signed an MOU with the Ministry of Energy for collaboration on the
development of Renewable Energy financing opportunities
Recent Transactions o THY – Significant Boeing Commercial Aircraft orders
o Geothermal Energy Projects – EPC Contracts
Sector Opportunities o Oil and gas, power, renewable energy, medical equipment, transportation, logistics
and aviation.
Exposure o Ex-Im Bank exposure to Turkey is $3.8 billion
India
Market Facts o With over 1.2 billion population, a rapidly growing economy and major
infrastructure development requirement, this market presents extraordinary
opportunities to U.S. exporters.
o Projected expenditures on infrastructure will amount to over $1 trillion during the
next 5 years.
o Strong market for Solar Power projects with over $100 million covering several
projects that have been recently approved.
Cover Policy o Ex-Im Bank is fully open for all tenors in India for both the public & private
sectors with no specific restrictions.
Exposure o Ex-Im Bank exposure to India is $7 billion
Vietnam
Market Facts
12
http://www.entrepreneur.com/encyclopedia/term/82410.html
48
o Ex-Im opened coverage in 2001. Starting from a low level of activity, the country
has massive needs for industrialization and infrastructure development.
Current Transactions o Power Generation – Renewable energy, EPC - engineering/management contracts
o Power Transmission - Smart grid technology, substations
o Satellite – Telecommunications technology
o Aviation - Aircraft, replacement parts and service, airport development, air traffic
control systems
Exposure o Ex-Im exposure to Vietnam is $185 million.
The following countries are countries that have also jumped on the green innovations
market, and are growing to be a competitor among the top countries in this market.
Additional Markets for Renewable Energy The following countries are countries that have also jumped on the green innovations
market, and are growing to be a competitors among the top countries in this market.
Belgium
Green Consciousness Overview This information was acquired from the government website: export.gov
Currently, several shifting factors influence the rapidly changing Belgian energy market,
among others the continuing EU-wide process of de-regulation and liberalization, the discussion
on phasing or non-phasing out of nuclear energy, the incentives to develop renewable energy
sources, the changing structure of the country’s energy distribution and so forth. U.S. companies
wanting to export to the Belgian energy market must be aware and take into account these
uncertain or changing factors, which will determine the potential for exports of relevant goods
and services to this market.
Except for coal and some of energy potential, Belgium has no natural energy sources.
The country now imports all its coal, natural gas and petroleum requirements for its energy needs
that amount to almost 42,000 ktoe (kilo-ton oil equivalent, or about 489 TWh).
Of this total consumption, 31% is used for residential needs, 30% by the industry and 23% for
transport purposes. Because of various policies (among others, energy security and
environmental considerations) there has been a slight shift in energy sources
49
On the national level, energy policies in Belgium are guided by strategic and socio-
economic interests. As with most western countries, strategic interests concern the security of
supply and source diversification, especially in view of recent disruptions of gas deliveries by
Russia to the EU. Recently two new supplier countries have emerged in 2006, Qatar and Libya,
on top of the traditional gas-producing countries delivering to Belgium. This issue has led to a
national (still ongoing) debate on the possible overruling of the decision to abandon nuclear
energy in the country. Economic interests are largely the result of breaking up former national
monopolies in energy production, transit and delivery as enforced by EU legislation. Social
interests include environmental considerations and EU directives stemming from the Kyoto
Protocol, and job retention and creation.
The following chart depicts Belgium’s market size sum in these subcategories for the last
five years.
Belgium 2006 2011
solar energy $25,188,229 $123,313,609
PV $15,093,609 $21,786,304
wind energy $98,768,519 $36,827,844
Hydro Power $36,241 $34,884
Geothermal $25,188,229 $123,313,609
Market Size $164,274,827 $305,276,250
% Growth --------- 46%
Best Prospects & Opportunities This information was acquired from the government website: export.gov
Several trends are still shaping the Belgian energy market, yielding opportunities for U.S. firms.
Electricity market
a) Market liberalization:
50
Deregulation has been set in place on a policy level, but this has not yet led to a
satisfactory level of competition. The federal and regional governments will most likely
continue to create incentives to improve the efficiency of market forces on the industry.
While the various government bodies have persistently warned against a likely shortage
of Belgian electricity production capacity, the industry itself seems reluctant to invest in
relevant infrastructure at the moment.
b) Nuclear energy:
The uncertainty around the abandonment of the nuclear energy industry in Belgium
negatively affects the prospect of any investments in this sector. However, with 54% of
Belgium’s electricity coming from the seven ageing nuclear reactors, abandonment seems
unlikely as no other source can easily replace that capacity before 2015, the date when
the first decommissioning is due. One can therefore expect a decision on continuation of
the nuclear energy program as this deadline approaches, with subsequent purchases of
equipment and services for revamping and maintaining the country’s nuclear reactors, if
not the ordering of entirely new production plants.
c) Emissions-controlling measures and renewable energies:
Belgium is committed to lowering its CO2 output under the
EU’s adherence to the Kyoto Protocol. Several studies made
specifically for the Belgian market have shown that a wide
approach will be needed to attain the national emissions-
reduction targets. These comprise a mixture of consumption
reduction, green/ renewable technologies and investments in
cleaner, more efficient production facilities. Many power plants
in Belgium consume a mixture of coal and natural gas, and are
highly polluting. Some parties suggest their replacement with
more modern versions, which would serve the purpose of
capacity expansion as well as lowering the country’s output of CO2 and other pollutants.
Retro-fitting these facilities with pollution-mitigating devices could also present
opportunities for U.S. firms.
In this context, the Commission for Electricity and Gas Regulation (CREG) submitted a
proposal for an indicative power generation program in 2005-2014, stating that the
capacities to be invested in the period 2005-2014 that amount to 1,729 MW in renewable
energy sources and 1,749 MW in qualitative co-generation. In this same proposal, by
2014, decisions are recommended on investments in eight units using combined cycle
gas-turbine (CCGT plants) of 400 MW and four gas turbines with open cycles (GT) of 80
MW.
Many smaller businesses are investing in renewable energies given the advantages of
using electricity from their own sources (i.e. not subject to a volatile market) and the
51
generous incentives proposed by the government, often allowing for very short return on
investments. Distribution centers and other businesses with large surface areas that allow
the installation of wind turbines and/or photovoltaic cells are driving this market.
d) Maintenance and provision of spare parts:
Opportunities for small equipment manufacturers specializing in process control and
similar equipment can find a market in Belgium, especially when working through an
effective, well established distributor.
Gas Market
Natural gas is seen as a key source in Belgium’s future energy basket. First, because it is
relatively clean. Second, because at least one key provider of gas in Belgium is a reliable partner
(Norway), while new suppliers are appearing (Qatar and Libya), promoting the diversity of
supply.
Getting into the market This information was acquired from the government website: export.gov
U.S. exporters can penetrate the Belgian market through importers/distributors,
wholesalers or specialized retailers, depending on their products and their company size.
Interested U.S. exporters will have to focus on innovation, quality and competitive
pricing to successfully penetrate the market.
In support of U.S. commercial interests in Belgium, the U.S. Embassy in Brussels uses
the combined resources of the various U.S. Government agencies to promote exports of
U.S. goods and services. It also supplies information on trade and investment
opportunities and serves as an advocate for U.S. firms. For further information: work with Duquesne University SBDC Global Business
Program(www.duq.edu/SBDC), Pennsylvania DCED’s Center for trade Development,
and the U.S Department of Commerce, Pittsburgh office ( export.gov/pa/Pittsburgh)
52
Italy This information was acquired from the government website: export.gov
Five good reasons to enter Italy’s solar and green building market
1) Italy is the world’s second largest market for photovoltaic installations
2) Italy already has over 1GW of solar power in place and is expected to add at least 1GW of
capacity annually over the next three years
3) Immediate opportunities exist with one of the most generous government backed feed-in-tariff
programs in the world, with rates of $0.34 to $0.60 per kWh of generation capacity
4) Best prospects for the Italian green building market include insulation products, energy saving
systems for residential and industrial applications, solar thermal panels for building heating and
hot water production, wood construction and geothermal energy for building heating applications
5) The Leadership in Energy & Environmental Design (LEED) green building certification
system is gaining prominence in Italy. Italian builders and construction professionals are in need
of U.S. architectural and engineering expertise to develop LEED projects in Italy
Green Consciousness Overview This information was acquired from the government website: export.gov
The promotion of alternative sources of energy is a necessity in Italy, as the country still
depends on foreign suppliers for over 80% of its needs (versus the European average of 56%).
With an estimated gross energy production from renewable energy sources (RES) exceeding 75
TWh in 2010, Italy is one of the European leaders in RES development and is considered one of
the world’s most attractive markets for renewable energy projects. Particularly strong are Italy’s
opportunities in solar, geothermal, onshore wind and infrastructure projects.
The exponential growth of the renewable energy sector in Italy is driven by sky-high
energy rates, national and local government subsidies (feed-in tariffs, “Green
Certificates” system and new investments in the research and technology areas), compliance with
Europe's mandatory renewable energy targets, recent Italian legislation that sets energy
efficiency requirements in building construction and the country’s favorable climate conditions.
To comply with European Directive 2009/28/CE - the so-called “20-20-20” to fight
climate change - Italy is required to achieve a target of 17% of total energy consumption from
renewable sources by 2020. The Italian Government has recently submitted to the EU
Commission the National Renewable Energy Action Plan (NREAP), which outlines the
53
development strategy and support policies to meet this legally binding goal by 2020 through the
implementation of administrative, technological, fiscal and financial measures. The NREAP calls
for wind sources to contribute 12.7 GW, solar sources 8.5 GW and biomass 4.6 GW of the total
energy consumption by 2020.
Traditionally, hydropower has been the most significant source of green energy in Italy.
It accounts for more than 15% of the total gross electricity production and represents more than
70% of renewable energies production, with close to 50 TWh estimated in 2010. Italy also holds
an important position in the geothermal sector. Although production is limited to the Tuscany
Region, Italy is third in the world and first in Western Europe with a production of about 6 TWh
and a weight of around 1.8% on total energy produced.
Solar energy production experienced the most exceptional growth in 2010, with an
increase in newly installed capacity of over 265%, from 711 GWh in 2009 to 2 GWh in 2010.
Preliminary estimates indicate that the number of installed photovoltaic (PV) plants in Italy in
2010 surpassed 150,000, with a total installed power of 3 GW. This makes Italy the second most
important PV market in the world. The incentives offered by the Feed-in-Tariff (FiT) or “Conto
Energia” have proven to be extremely effective in boosting PV implementation and are expected
to continue driving the market in the next three years. The Italian Concentrating Solar Power
(CSP) industry, although in its early stages, is also expected to gain momentum in the next five
years.
Business opportunities will lie on large-scale rooftops in both commercial and industrial
buildings, in full building-integrated PV solutions and in small and medium-size highly efficient
installations. With regard to biomass (including solid biomass, bioliquids, biodegradable waste
and biogas), it is estimated that energy production grew from 7,631 GWh in 2009 to 8,500 in
2010, an increase of 12%. Total production in the last 10 years has grown 410%, with 430
functioning plants.
The following chart depicts the market in Italy for Renewable Energy in the estimated
years of 2009-2012.
US millions
54
Total Market Size = (Total Local Production + Total Imports) – (Total Exports)The above data are unofficial
estimates, mainly elaborated from reports and statistics from the following sources: GSE Gestore dei Servizi
Elettrici – Agency promoting the development of renewable energy sources, GME – Electricity Market Managing
Agency, ENEA – National Energy Agency, ISTAT - National Institute of Statistics, ANEV – Wind Industry
Association
Best Prospects & Opportunities This information was acquired from the government website: export.gov
Further development of the renewable energy sector requires a modernization of the
Italian energy network in order to facilitate access to the market and to improve energy
distribution. To this end, the smart grid system – which has been already implemented in the
United States – may be introduced in the short term. U.S. technologies and experiences could be
therefore useful for Italian energy operators and institutions, and this may represent a real
opportunity for U.S. companies.
The solar energy sector represents the most attractive segment of the Italian renewable
energy market. As the most advantageous incentives are offered to full building integrated
PV solutions with innovative features, the Italian market is particularly attractive for those U.S.
exporters specializing in PV solutions for rooftops, walls and windows or exploring innovative
applications in the architectural field. In addition, excellent opportunities exist for U.S. products
for large-scale rooftops in both commercial and industrial buildings. The following products also
have excellent prospects:
PV cells
Monocrystalline
polycrystalline and thin film PV modules
PV tiles/PV shingles
PV sun shades
canopies and shelters
solar trackers
concentrating PV plants
CSP solutions
anti-theft devices for PV modules.
As far as the bio-mass sector is concerned, Italy has a large and growing market for
heating systems that use pellets. The growth of the Italian market and the difficulty to satisfy the
demand for pellets has led to an increase in foreign pellet imports. Consequently there is a good
potential for sales of U.S. wood pellets.
55
Renewable energy is considered one of the key resources for the future Italian economic
development and presents good market opportunities for U.S. exporters.
Green energy projects also offer opportunities for cooperation between U.S. and Italian
firms to manage new investments and to exchange know-how and technologies.
U.S. advanced technology is well known and appreciated in Italy. Although the total
market is still limited, there is a strong potential for U.S. renewable energy firms to carve
out a substantial share of this niche market. Small and medium-sized enterprises may find
good business opportunities, but it is essential that new-to-market companies use the
expertise and services of well-established representatives, who in this specific subsector
may be specialized distributors or installers.
Getting into the market This information was acquired from the government website: export.gov
The cultivation and maintenance of personal relationships are a vital part of doing
business in Italy. Finding the right agent, distributor, or business partner in Italy is
essential in entering the Italian market. Italian market remains individual to that one of
the EU, so it is best to rely on a distributor that is native to the Italian market.
Ideally contracting someone that already has a network of relationship in place, this will
open many doors for a U.S exporter trying to enter the Italian market. Patience is always
essential, as it may take two to three times longer than expected to establish a business.
E-Commerce remains relatively less developed in Italy due to factors such as a high level
of credit card fraud, lack of trust in the postal system, and the tradition all less favorable
return practices of Italian merchants. However, Italians do use the internet for social
networking and information.
For further information: work with Duquesne University SBDC Global Business
Program(www.duq.edu/SBDC), Pennsylvania DCED’s Center for trade Development,
and the U.S Department of Commerce, Pittsburgh office ( export.gov/pa/Pittsburgh)
56
Spain
Green Consciousness Overview This information was acquired from the government website: export.gov
The demand for electrical energy in Spain was 259.940 GWh, according to estimated
figures released in December 2010 from the Spanish grid operator Red Eléctrica de España
(REE). Renewable energy covered 35 percent of 2010 demand, six percent more than in 2009,
mainly due to the increase of hydrological electricity production. Hydrological energy generation
increased 59 percent, covering 14 percent of demand, whereas in 2009 it only covered 9 percent.
Another important factor was wind energy generation, which increased by18.5 percent and
covered 16 percent of demand over the previous year. The increased production in both
hydrologic and wind energy was the result of atmospheric conditions that caused more rain and
wind than in previous years.
Renewable energy generation steadily increased, accounting for 46.2 percent of total
electricity produced. Within renewable energy applications, solar energy contributed to 2 percent
of yearly demand. Average electricity demand in Spain is projected to increase approximately
1.47 percent in 2011. Conventional gas demand is projected to increase by 2.37 percent in 2011.
According to Eurostat, the EU statistics office, Spain imports more than 80 percent of the energy
that it consumes, and it is the seventh most energy-dependent country in Europe, after Cyprus,
Malta, Luxemburg, Ireland, Italy and Portugal. The average dependency on energy imports in the
27 EU countries is approximately 54 percent. The only EU country that exports is Denmark.
Among the less import-dependent countries are Poland and the UK.
The Spanish Government estimates that this energy dependency will decrease by 75
percent in 2012 thanks to a drop in energy demand, combined with the trends of greater energy
efficiency and wider usage of renewable energy. To reach these objectives, they have prepared
the Energy Saving and Efficiency Plan 2008-2012 (PA4+), with the objective of reducing the
energy expended per unit of GDP. The Plan consists of a set of concrete measures which
specifically target seven sectors: industry, transport, construction, public services, household and
office automation equipment, agriculture, and energy transformation. The challenge Spanish
regulators face is balancing the country's energy needs while keeping Spain's carbon-emissions
commitments under the Kyoto Protocol.
The following chart depicts the market for Renewable Energy for the estimated years of
2010-2012.
Unit: USD millions 2010 (est.) 2011 (est.) 2012(est.)
Total Market Size 13,565 14,617 15,641
Total Local Production 10,404 11,236 12,023
Imports from the U.S. 1,136 1,193 1,253
Exchange Rate:1 USD 0.754 0.754 0.754
57
Data Sources: Total Local Production: unofficial estimates, Total Exports: unofficial
estimates. Total Imports: unofficial estimates , Imports from U.S.: unofficial estimates
Best Prospects & Opportunities This information was acquired from the government website: export.gov
As the market becomes increasingly competitive, joint ventures and partnerships will
play an important role in capturing market share and in injecting the necessary capital and state-
of-the-art technology. In order to meet the country’s growing energy demand, Spanish
government officials predict that companies will spend a total of 6.5 billion Euros (USD 8.5
billion) during the 2002-2012 timeframe.
The current Energy Saving and Efficiency Plan 2008-2012 (PA4+) forms part of the EU
Energy Efficiency Action Plan. The objective of the PA4+ is not only to achieve the
commitments set out in Directive 2006/32 EC, which defines a framework for a joint effort to
achieve energy savings of nine percent in 2016, but also to meet the more ambitious target,
included in the decision of the European Council dated March 9, 2007, namely to achieve
savings of 20 percent by 2020.
The strategic targets of this Plan include:
To acknowledge energy saving and energy efficiency as a tool for economic growth and
social welfare.
To create appropriate conditions for knowledge of energy saving and energy efficiency to
become more widespread and better developed in society, in particular as regards the
measures in all the national strategies and in the Spanish Climate Change Strategy.
To encourage competition in the market under the guiding principle of energy saving and
efficiency.
To strengthen the position of Spain at the forefront of energy saving and efficiency.
Opportunities will emerge for building energy efficiency and in the areas of transportation
and industry. The new legal framework being developed in Spain encourages the use of solar
energy devices in buildings and houses to guarantee the minimum coverage of power demanded.
Electric utilities are the main promoters of renewable-energy projects in Spain, since they
possess the resources and technology necessary to develop them. Federal, regional and local
governments are also very active in renewable energy development and these organizations offer
incentives to attract the investment which they consider beneficial in economic, political, social
and environmental terms.
The challenge is to make the renewable-energy sector attractive to private investors, to
maintain the interest that has already been created in some sectors, and to expand it to other areas
of the energy industry.
58
Business opportunities exist for U.S. firms in the Spanish renewable energy and energy
efficiency market with state-of-the-art technology and services. Strategic alliances with Spanish
companies can also give U.S. companies access to Latin America and other foreign markets as
well. U.S. small and medium- sized companies should know that doing business with Spanish
energy companies can open up opportunities in other industries, such as environmental
technology, that are closely linked with energy.
Getting into the market This information was acquired from the government website: export.gov
The Spanish market is made up of a number of regional markets joined by the two hubs
of Madrid and Barcelona.
The key to a foreign firm's sales success is to either appoint a competent agent or
distributor, or to establish an effective subsidiary in the Madrid or Barcelona areas.
Spanish commercial procedures are in line with the rest of Western Europe, where price
and value remain paramount. However, credit terms, marketing assistance and after sales
service are also important factors in local purchase decisions. The use of credit to
purchase consumer goods is widely accepted in Spain, particularly in the cities, with
banks competing to offer coverage.
The approach to doing business is similar to that of Italy or France. Professional attire is
recommended. There is no substitute for face-to-face meetings with Spanish business
representatives to break into this market. Spaniards expect a personal relationship with
suppliers. It can be challenging to elicit a response to initial communication by phone or
e-mail. Direct mail campaigns generally yield meager results. Less than 30 percent of
local managers are fluent in English.
For further information: work with Duquesne University SBDC Global Business
Program(www.duq.edu/SBDC), Pennsylvania DCED’s Center for trade Development,
and the U.S Department of Commerce, Pittsburgh office ( export.gov/pa/Pittsburgh)
59
South Africa
Green Consciousness Overview This information was acquired from the government website: export.gov
As an economy dependent on coal for its energy input, South Africa has a relatively large
carbon “footprint.” Although it was a signatory to the Copenhagen Accord, the South African
Government framework for a concerted Green Technology policy is a long way off. However,
with pressure on government, consumers and industry to address the mandate of Copenhagen, a
variety of measures can be expected in the foreseeable future.
These will all revolve around mandating energy efficiency that will add a new variable to
the business equation. The early stages of a formal Green Technology policy are
evidenced by voluntary energy efficiency programs that are being driven by industry;
these will presumably be adapted the South African Government as a mandatory standard
in due course.
A variety of South African Government Green Technology measures can be expected in
the foreseeable future, including:
A progressive carbon tax due in FY 2011 on fuel-inefficient internal combustion motor
vehicles, going hand-in-hand with mandating the latest technology fuels from South
African oil refineries to power EURO 5-compliant internal combustion engines.
Reduction of South Africa’s coal energy reliance (around 92 percent of all power
generation) despite the country having abundant supplies for both domestic and export
purposes;
The use of Clean Coal Technologies (CCT), which may alleviate some pressure to reduce
reliance on fossil-fueled power generation.
Medium term, establishment of a nuclear power generation capacity, to supplement the
only, problem-prone facility at Koeberg in the Western Cape. Commissioned in 1984,
Koeberg has a capacity of 1,800MW to supply six percent of South Africa's electricity
needs.
The use of solar and to a lesser degree wind power generation are long- term Green
Technology options, given the country’s natural endowment of abundant sunshine and a
long coast line.
Industry sector developments in this field include: Pollution Control Equipment
o Renewable Energy
o Green Build Technology
A large percentage of South Africa’s energy generation is produced from fossil fuel. Only about
9 percent of the total energy produced comes from renewable sources, comprising mostly of
wood-fuel burning in individual households.
60
In an attempt to integrate renewable energy into the country’s conventional energy mix,
the Department of Energy has set a target that the share of renewable energy in the
country’s final energy consumption should be 10,000 GWh (Gigawatt Hours) by 2013.
This is approximately a 4 percent increase in the current renewable contribution to the
projected total energy demand of 41,539 MW for 2013.
Although energy generation contributes about 15% to South Africa’s GDP, the only
figures available show the percent contribution of different technologies to the total
national MW generated.
Best Prospects & Opportunities
This information was acquired from a government website: export.gov
Wind and solar thermal energy are currently heading the list in South Africa as having
the most potential to be linked to the national grid; and, there is much potential for non-grid
renewable power applications, which can be used to ensure access to power in remote rural
areas.
Wind energy, currently one of the fastest-growing renewable-energy sectors, is leading
the way in the implementation of environment-friendly electricity generation capacity.
According to a recent parliamentary announcement by the Minister of Energy, South
Africa seeks to commission 400 MW of wind power through independent power
producers (IPPs) within the next three years.
South Africa's solar resources are among the highest in the world. The annual 24-hour
global solar radiation average is about 220 W/m2 for South Africa compared with about
150 W/m2 for parts of the USA, and about 100 W/m2 for Europe and the United
Kingdom. Annual photovoltaic (PV) panel-assembly capacity totals 5MW, and a number
of companies in South Africa manufacture solar water-heaters. In sum, Energy studies
identify solar energy as the most readily accessible renewable energy resource available
in South Africa.
Products and services with potential for renewable component include:
Construction of New Power Stations and Related Equipment,
New Plant Equipment and Related Systems, and
Systems Control Equipment.
The renewable energy mix most likely to be added grid will be produced mainly from:
Biomass
Wind
Solar
Landfill gas, and
Small-scale hydro developments
61
The State-owned Central Energy Fund has established the Energy Development
Corporation, whose mandate is to investigate opportunities in the field of renewable energy and
prepare business cases for viable initiatives.
The Department of Minerals and Energy (DME) established the Renewable Energy
Finance and Subsidy Office (REFSO), whose duty includes:
The management of renewable energy subsidies; and offering advice to developers and
other stakeholders on renewable energy finance and subsidies. This includes information
on the size of awards, eligibility, procedural requirements, and opportunities for
accessing finance from other sources.
The Department of Energy (DoE) is formulating the Integrated Resource Plan 2010
(IRP2010) that will determine current and future energy requirements for South Africa
for the next 20 years. The Minister of Energy recently indicated that the plan would
emphasize renewable energy, electricity imports and demand-side management (DSM)
schemes. She further said that it is likely to also include additional coal-fired power
stations and the resurrection of the country's nuclear energy program.
The expected publication of the plan in the Government Gazette is September 2010.
The World Bank recently approved a $3 billion loan to assist the State utility, Eskom,
with its development of a coal-fired power station at Medupi in northern Limpopo. While
the loan would fund the bulk of the construction of the six units, 4,788 MW coal-fired
Medupi Power Station, the remainder of the funds would go toward the country's first
large wind and concentrated solar power projects.
Getting into the market This information was acquired from the government website: export.gov
Because the South African market is sophisticated, entry should be well planned and should take
into consideration the following factors:
The skewed demographic income distribution pattern, where ten percent of the
population earns 45 percent of national income;
The price-sensitive nature of the majority of consumer demand;
Distribution issues given that the large retail centers are spread over only five
metropolitan regions;
A judicious selection of one of three low-risk entry strategies: representation, agency or
distributorship (Note: if you are selling to the government or government-funded
organizations, any local partner should be BEE-compliant);
The entrenched bias of a conservative market that sticks to known suppliers and therefore
requires sustained market development; and
62
South Africa’s position as the pre-eminent stepping stone for developing most sectors in
sub-Saharan Africa: the marketing mix should anticipate this medium-term option.
For further information: work with Duquesne University SBDC Global Business
Program(www.duq.edu/SBDC), Pennsylvania DCED’s Center for trade Development,
and the U.S Department of Commerce, Pittsburgh office ( export.gov/pa/Pittsburgh)
63
Resources and Contact Information This data was acquired from a government website: export.gov
#1 Canada
Major upcoming events/trade shows supported by CS Canada in this sector:
Web Resources:
http://www.geo-exchange.ca/en/
#2 Mexico
Resources
Secretariat of Energy: http://www.energia.gob.mx
Mexican oil company- PEMEX: http://www.pemex.gob.mx
Federal Electricity Commission: http://www.cfe.gob.mx
Energy Regulatory Commission: http://www.cre.gob.mx
College of Petroleum Engineers of Mexico: http://www.cipm.org.mx
National Infrastructure Plan: http://www.infraestructura.gob.mx
Nat’l Commission for the Efficient Use of Energy http://www.conuee.gob.mx
For more information please contact:
Mr. Francisco Ceron, Senior Commercial Specialist (Energy)
Commercial Service, U.S. Embassy in Mexico City
Arturo Dessommes, Commercial Specialist (Electric Power)
Commercial Service, U.S. Embassy in Mexico City
#3 China
Renewable Energy
CS China Energy Webpage and Newsletter http://www.buyusa.gov/china/enenergy.html
China Greentech Initiative http://www.china-greentech.com
U.S.-China Energy Cooperation Program http://www.uschinaecp.org
China Renewable Energy Industry Association http://www.creia.net
China Wind Energy Association http://www.cwea.org.cn
China New Energy Chamber of Commerce http://www.cnecc.org.cn
Solarcon China 2011 http://www.semi.org.cn/solarconchina/cn/
Wind Power Asia 2011 Expo http://www.koelnmesse.cn/fair/New_WindPowerAsia_E/index.asp
China Wind Power 2011
64
http://www.chinawind.org.cn/home.html
Important Contacts: Environmental Management, Renewable Energy & Green Building
Ministry of Housing and Urban-Rural Development
http://www.mohurd.gov.cn/
See also: http://www.uschina.org/public/china/govstructure/govstructure_part5/
China Building Materials Industries Association
http://www.cbminfo.com/
China Energy Conservation Program
http://www.cecp.org.cn/english/index.asp
Ministry of Environmental Protection of China
http://www.mep.gov.cn/
US China Build (a program of Evergreen Building Products Assoc)
http://www.uschinabuild.org
CS China Energy Webpage and Newsletter
http://www.buyusa.gov/china/enenergy.html
CS China Design Construction Webpage
http://www.buyusa.gov/china/endesignconstruction.html
China Greentech Initiative
http://www.China-Greentech.com
U.S.-China Energy Cooperation Program
http://www.uschinaecp.org
U.S. Commercial Services Contact Information in China Beijing Office: Tel: (86-10)8531-4463 Fax: (86-10)8531-3701
Merry Cao, Commercial Specialist
Elizabeth Shieh, Commercial Officer
#4 S.Korea
Commercial Services Contacts:
Mr. Young Wan Park
Commercial Specialist
US Commercial Service Korea
US Embassy Seoul
32 Sejong-no Jongno-gu
Seoul 110-710 Korea
Tel: 82-2-397-4164
Fax: 82-2-739-1628
Email: [email protected]
Website: http://www.buyusa.gov/korea
65
Mr. Chris Ahn
Senior Commercial Specialist,
US Commercial Service Korea
US Embassy Seoul
32 Sejong-no Jongno-gu
Seoul 110-710 Korea
Tel: 82-2-397-4186
Fax: 82-2-739-1628
E-mail: [email protected]
Website: http://www.buyusa.gov/korea
Renewable Energy
Ministry of Knowledge Economy
http://www.mke.go.kr/language/eng/index.jsp
#5 Australia
Australian Bureau of Agricultue and Resource Economics: http://ww/abare/org/au
Clean Energy Council: http:// www.cleanenergycouncil.org.au
Department of Climate Change and Energy Efficiency:
http://www.climatechange.gov.au/
Renewable Energy Generators of Australia: http://ww.rega.com.au
#6 Japan
Commercial Services Contacts:
Aaron Held, Tokyo
Commercial Officer
Phone: 81-3-3224-5080
Kevin Haley, Trade Event Programs
Senior International Trade Specialist
Phone: 202-482-6434
Renewable Energy
CS Japan Contact: Takahiko Suzuki
Japan Electrical Safety & Environment Technology Laboratories
Web: http://www.jet.or.jp/en/
Ministry of Economy, Trade and Industry, Government of Japan
Web: http://www.meti.go.jp/english/index.html
#7 Brazil
Renewable Energy
66
Please visit CS Brazil’s Energy Industry Web page and the other noted important
websites:
http://www.export.gov/brazil/industryhighlights/energy/index.asp
Eletrobras: www.eletrobras.com.br
EPE (Empresa de Pesquisas Energéticas):
http://www.epe.gov.br/leiloes/Paginas/default.aspx?CategoriaID=21
Ministry of Mines and Energy (MME): www.mme.gov.br
www.aneel.gov.br
For more market research reports please visit:
http://www.export.gov/mrktresearch/index.asp
U.S. Commercial Service Brazil: www.buyusa.gov/brazil
Contacts:
Kevin Haley, Trade Event Programs
Senior International Trade Specialist
Phone: 202-482-6434
Sergio Teixeira, Rio De Janeiro
Trade Event Manager/Coordinator
Phone: 55 21 3823-2419
#8 United Kingdom
Commercial Service Contacts:
For further information about the UK environment, please contact:
Sara Jones, Commercial Assistant
U.S. Commercial Service, American Embassy
24 Grosvenor Square, London W1A 1AE
Tel: 011 44 20 7894 0451
Email: [email protected]
Renewable Energy
Government Departments
Department of Energy and Climate Change (DECC)
www.decc.gov.uk
Department for Business, Innovation and Skills
www.bis.gov.uk
For further information about the UK renewable energy market, please contact:
Richard Stanbridge, Senior Commercial Specialist
U.S. Commercial Service
American Embassy
24 Grosvenor Square
London W1A 1AE, UK
Tel: 011 44 20 7894 0419
Fax: 011 44 20 7894 0020
Email: richard.stanbridge@trade
67
#9 Germany
Renewable Energy
Hydro Energy: Bundesverband Deutscher Wasserkraftwerke e.V. (BDW):
www.wasserkraft-deutschland.de/
Wind Energy: Bundesverband Windenergie (BWE): www.wind-energie.de
Solar Energy: Bundesverband Solarwirtschaft (BSW): www.solarwirtschaft.de
Geothermal Energy: Bundesverband Geothermie (GtV-BV): www.geothermie.de
Biogas: Fachverband Biogas: www.biogas.org
Government:
Federal Ministry for the Environment, Nature Conservation and Nuclear Safety
(BMU): www.bmu.de, www.erneuerbare-energien.de
German Energy Agency (DENA): www.dena.de
International Renewable Energy Agency (IRENA): www.irena.org
Trade Fairs:
Wind Energy: Husum Wind Energy, www.husumwind.de
Hannover Messe Energy, www.energy-hannover.de
Solar Energy: Intersolar, www.intersolar.de
Geothermal Energy: GeoTherm expo + congress, www.geotherm-offenburg.de
Biogas: Eurotier, www.eurotier.de
Bio Energy Decentral, www.bioenergy-decentral.com IFAT, www.ifat.de
www.entsorga-enteco.com Entsorga,
Renewable Energy: Hannover Messe Energy, www.energy-hannover.de enertec,
www.enertec-leipzig.de RenExpo, www.renexpo.de
Commercial Service Contact: [email protected]
#10 Singapore
Commercial Services Contacts:
Kevin Haley, Trade Event Programs
Senior International Trade Specialist
Phone: 202-482-6434
Yiu Kei Chan, Singapore
Commercial Specialist
Phone: (65) 6476-9029
Upcoming Countries
India, Turkey, and Vietnam
For further information please visit www.exim.com
68
Additional Countries for Renewable Energy Market
Belgium
Renewable Energy
CREG – Committee for Regulation of Gas and Electricity CREG carries out studies and conducts research, formulates recommendations and
proposals for the attention of the Minister, evaluates the requests for authorization of
production and transport, and monitors the protection of economic competition.
Rue de l’Industrie, 26-38
B-1040 – Brussels
Tel: +32 (0)2/289.76.11
Fax: +32 (0)2/289.76.09
Website: http://www.creg.be
E-mail: [email protected]
VREG - Flemish Regulation Authority for the Electricity and Gas Markets North Plaza B – Boulevard du Roi Albert II, 7
B-1210 – Brussels
Tel: +32 (0)2/775.75.11
Fax: +32 (0)2/775.76.79
Website: http://www.ort.be/vreg/vreg/index.htm
CWAPE - Wallonia Energy Commission Avenue Gouverneur Bovesse, 103-106
B-5100 Jambes (Namur)
Tel: +32 (0)81/33.08.10
Fax: +32 (0)81/33.08.11
E-mail: [email protected]
Website: http://www.cwape.be
BRUGEL – Brussels Region Commission for Gas and Electricity Gulledelle, 92
B-1200 Brussels
Tel: +32 (0)800 97198
Website: www.brugel.be
Italy
Commercial Service Contacts:
Federico Bevini, Milan
Commercial Specialist
Phone: Direct +39 02 6268 8520 or Main +39 02 02 6268 851
Kevin Haley, Trade Event Programs
Senior International Trade Specialist
69
Phone: 202-482-6434
U.S. Commercial Service Trade Specialist in Milan:
Federico Bevini
Ph.: +39 02 626 88 520
www.buyusa.it
Renewable Energy & Environmental Management
Nicoletta Postiglione, Commercial Specialist, ICT Sector
American Consulate General, Commercial Service
Via Principe Amedeo 2
20121 Milan, Italy
Tel. +39/02/62688-522 (direct)
Fax +39/02/6596561
http://www.buyusa.gov/italy/en/
ASSOSOLARE - National Photovoltaic Industry Association
http://www.assosolare.org/associazione/about/
APER – Italian Renewable Energy Producers Association
http://www.aper.it
ANEV – Wind Industry Association
http://www.anev.org/
AUTORITA’ PER L’ENERGIA ELETTRICA ED IL GAS - Regulatory Authority for
Electricity and Gas
http://www.autorita.energia.it
COGENA -Italian Cogeneration Promotion Association
http://cogena.ascomac.it/home/home.aspx
ENEA – National Agency for New Technologies, Energy and Sustainable Economic
Development
http://www.enea.it/com/ingl/default.htm
EPIA - European Photovoltaic Industry Association
http://www.epia.org
GIFI/ANIE – PV Italian Companies Group
http://www.gifi-fv.it/cms/en
GME SpA – Electricity Market Managing Agency
http://www.mercatoelettrico.org/En/GME/Info/ProfiloAziendale.aspx
GSE SpA - Gestore dei Servizi Elettrici – Agency promoting the development of
renewable energy sources
http://www.gse.it/Eng/Pagine/default.aspx
70
Spain
Renewable Energy
Spanish Ministry of Industry:
http://www.mityc.es/energia/en-US/Paginas/Index.aspx
Comisión Nacional de la Energía (Nacional Energy Comisión - Regulador):
http://www.eng.cne.es/cne/Home
Instituto para la Diversificación y el Ahorro de Energía IDAE: (Instituto por Energy
Diversificación and Saving):
http://www.idae.es/index.php/mod.indice/mem.i
Red Eléctrica de España (Electricity Transmission and Operations):
http://www.ree.es/ingles/home.asp
Spanish Association of Renewable Energy Producers:
http://www.appa.es/index.php
Spanish Utilities Association: http://www.unesa.es/index.html
Spanish Energy Sector: http://energuia.com/
EU Energy Sector:
http://ec.europa.eu/index_en.htm
http://www.aquieuropa.com/
South Africa
Renewable Energy
Website: www.cef.org.za
Department of Minerals & Energy
Website: www.dme.gov.za
Eskom Holdings Limited
Website: www.eskom.co.za
For More Information The U.S. Commercial Service Commercial Specialist for the Energy Sector in
Johannesburg, South Africa can be contacted via e-mail at: [email protected] or
Tel: +27 (0)11 290 3356; Fax: +27 (0)11 884 0253; or visit our website:
http://www.buyusa.gov/southafrica/
71
Bibliography The greater part of this guide had its information acquired from the U.S government’s
website: export.gov. Other sections that were not were cited which included:
http://www.ren21.net
http://www.ren21.net/RenewablesPolicy/InternationalProcesses/tabid/5607/Default.aspx
http://www.windpoweringamerica.gov/econ_project_detail.asp?id=15
http://www.export.qld.gov.au/Pdfs/TR446_GreenBldg_MktProf_global_LR.pdf
http://www.colliers-sustainability.com/resources-market-research/green-building-market-
worldwide/
http://www.sba.gov/content/export-loan-
programs#International%20Trade%20Loan%20Program
Images:
Canada: pg. 13:
http://commons.wikimedia.org/wiki/File:Canadian_Coat_of_Arms_Shield.svg;
Mexico: pg. 15 : http://commons.wikimedia.org/wiki/File:Mexico_coat_of_arms.png
Brazil: pg. 28: http://commons.wikimedia.org/wiki/File:Coat_of_arms_of_Brazil.svg
UK: pg 33: http://commons.wikimedia.org/wiki/File:CoatofArmsElizabethI1581.jpg
Germany: pg 37:
http://commons.wikimedia.org/wiki/File:Coat_of_Arms_of_Germany.svg
Belgium: pg 44:
http://commons.wikimedia.org/wiki/File:Coats_of_arms_of_Belgium_Government.svg
China: pg. 18: http://commons.wikimedia.org/wiki/File:Yunluo.jpg
Japan: pg. 26: http://commons.wikimedia.org/wiki/File:Flag_of_Japan.svg
Singapore: pg 38: (Xavi Garcia, copyright holder)
http://commons.wikimedia.org/wiki/File:Coat_of_arms_of_Singapore_(blazon).svg
South Korea: pg20:
http://commons.wikimedia.org/wiki/File:Coat_of_arms_of_South_Korea.svg
Australia: pg. 24:
http://commons.wikimedia.org/wiki/File:Coat_of_arms_of_Australia.svg