Now that you know how importantSEO (search engine optimisation) is inyour online business life and how tobe successful in online marketing,

the next step that you should do is toknow some of the best local SEO strategies

that are available.

These local SEO tips will surelyhelp you get onto the right path

towards your online marketing success.If you will be able to know what these

local SEO practices are and the tips thatgo with them, there is a huge chance for

you to be a very successful onlinemarketer in the industry

that you are in.

Before you can move on and learnthe best local SEO tips, we must

primarily focus on the word “local”and its relevance to Google. Why

“local”?

Have you heard of Google Pigeon? If youhaven’t heard all about Google Pigeon yet, thiswill be your first step to know briefly what it is

and how it can help you.

Last July 24th of this year, Google hasintroduced to the whole world its new local

search algorithm and it’s called Google Pigeon.This algorithm has created closer ties between

the core and local algorithms.

For big websites, this is a cause for alarm. But,for local businesses, it has a huge positive impacton them. The new algorithm affects search results

within Google Web Search & Google Maps.

If this will give local businesses theedge, international businesses

should be fair and square in theirrespective local SEO campaigns to

keep up with the competition.

According to various sources including Google,this kind of algorithm prevents spamming anddiscourages black hat SEO practices such as

keyword stuffing and invisible text, to name afew. This will give fair play to everyone.

If every business do fair and square SEO for theirrespective listings, each of them will have a

chance to compete in the international market. Inshort, be visible first in your own local listings to

be visible in the international listings.

If you want to be ahead in the

competition, you should practice

these SEO campaigns by

learning these SEO tips.

You have to ensure that all

details about your company

should be visible on all of

your website’s pages.

Every time a user navigates throughout your website,detailed information about your company from your

company’s name, contact information, a littleinformation about what you are offering and how they

will order from you should always be visible andupdated.

That means that you need to stay focused on yourwebpages’, on-page SEO. It is also important that

your UI or User Interface and UX or User Experienceare executed perfectly so that users can interact withyou as they go along sifting through all your pages.

You should go to directory listings and get

your local citations from there. Just like in

the Yellow Pages of a telephone directory,

your business should also be promoted

online through these online listings.

Google has provided all businesses with

Google+ Business Page. You also need to

fully utilise this one as it is even more

reliable and reputable than your website

and the directory listings combined.

Once you have done this, people will find

your listing on Google, then, they can access your

Google+ page, learn more about your company

and your products or services and, eventually, learn

how to get in contact with you and place their

order.

Google also recognised these sites to be

very credible and respected. Optimising

your social networking pages can also

give you the respect, reputation and

credibility that your website deserves.

Just make sure you also put all the details

about your company and never forget the

importance of smaller details like pictures,

images, or videos. Make sure all the

information about your company is complete

and updated.

Google loves to read reviews that your

customers leave on your website. So,

make sure that you encourage your

customers to make their own reviews

about you, your company and the things

that you offer online.

Another important tip for local SEO that you

should not overlook is the value of mobile

marketing. You should see to it that your

website is responsive.

A responsive website is a type of website that canbe viewed at any screen size not only on your desktop

PC or laptop’s screen but also on smaller oneslike those of your mobile gadgets like iPhone, Android

phones and tablets.

Google loves it when your website is responsive.Remember, most people these days carry their mobilegadgets with them and they would surf the internet oreven buy online using Smartphones for convenience.

PPC or pay-per-click ads can also help you

with your local online business campaign. It

is important that when a user has made a

search query and your site pops-up search

results, as well as ads.

Always do your keyword research

religiously and continuously. Keyword

optimisation is also a major key in

successful online business ventures.

Always do your keyword research religiously and

continuously. Keyword optimisation is also a major key in

successful online business ventures. If you keep on doing

keyword research, you will also improve your site, your PPC

ads and landing pages.

Keywords are basic things that will make

people find you. If you know what they are

looking for and how they type it on their

browser, you will really get to the top and

ahead of your competitors.

These are just some of the top local SEO tipsthat you need to learn and you’ve got to learn it byheart. You may have to have somebody like an SEO

company to help you with your SEO campaigns.

Yet, it is much better that you also learn these

tips. After all, it is your website, it is your

business and it is you who will gain financially

from it and not other people, right?

References:

Black Swan Digital

Perth, Western Australia

1800 252 257