Top Market Fragrances 360 Market Analysis -Tory Burch

Top Market FragrancesMarket Analysis

By Alicia Magdaleno

Tory Burch Beauty Collection VideoThe Notes & CollaborationFragrance Notes

Crisp fruity notes of grapefruit and succulentneroli introduce an air of optimism. Floral peony and tuberose complementa feminine flair.Earthy vetiver, warm cedar,and sandalwood anchor the blend adding depth and complexity.

The Tory Burch perfume was developed with Estee Lauder.Collection

1.7 oz$82.00

1.0 oz$62.00Rollerball$25.00

3.4 oz$110.00

Candle$60.00

Body Cream$80.00

Shower Gel$50.00

Body Lotion$50.00Inspiration Behind the BottleThe packaging is a nod toher mothers bedroom vanityand the classic perfumebottles that graced it.

The bottle features manyof Torys favorite designelements: clean, bevelededges and a signaturefretwork topa recurringdesign element in her life.I WANTED A BOTTLEAS BEAUTIFUL AS THE ONESON MY MOTHERS VANITY.-TORY BURCHInstagram

Images of the fragrance and limited images of the fragrance paired with the Tory Burch brand Facebook

Facebook posts draw from the Tory Burch Pintrest as well as images from InstagramTwitter

Fragrance tweets are centered around her brand partnership

Tory Blog Tory App

The Tory Blog has a triple function of style stories, news and product posts. Customers can purchase items on the blog which connects to the Tory Burch website.The Tory Daily App is an app that is directly linked to the Tory blog where people can receive Tory Burch updates in the palm of their hand.

Sephora

FLOWERBOMBVIDEOThe Notes This floral explosion releases a profusion of flowers that has the power to make everything seem more positive. Magically evocative notes immediately awaken your deepest senses, giving you the impression of living life in your own secret garden, away from reality. Sambac jasmine, centifolia rose, cattleya orchid, and ballerina freesia bloom on a base of patchouli.

Collection

0.17 oz $35.00

0.33oz $29.00

0.68 $50.00

1 oz $80.00

1.7 oz $115.00

3.4 oz $165.00Viktor & Rolfs Secret ServiceBy becoming a Viktor & Rolf Secret Service Member one can make purchases on their website, unlock exclusive offers, receive the latest news and gifts. One is also encouraged to type in the code provided on the Flowerbomb perfume box to receive other special offers.

Instagram

Shares designs, celebrities wearing Viktor & Rolf, a glimpse into the life of Viktor &Rolfand fragrance media.Breaking Good News Video by Viktor & Raulph. The video was linked in one of their Instagram posts.Facebook

Twitter

Brand VideoBehind the Brand YOUTHFUL, MODERN,AND EFFORTLESSFounded by Parisian designerGaby Aghion, Chlos ultra-modernfeminine fashion ruled runwaysand set the trends in 1950s Paris.In 1975 the house debuted itssignature perfume, a fragrancethat continues to evoke theromanticism of the Chlo woman.

Notes

Chloe was inspired by capturing the liberated essence of a Chloe girl who is creative, confident and individual. The fragrance incorporates floral powdery notes, sprightly hints of peony and lychee, lily of the valley, magnolia and the embellishment of spring time freesia. It also incorporates a richer and warmer scents such as warm amber and ceaderwood. Collection

0.2 oz $25.00

1 oz $75.00

1.7oz $105.00

2.5oz $130.00Inspiration behind the bottle

Designer Patrick Veillet was inspired by the intricate detail of a sleeve of a Chloe blouse and carried out this inspiration by incorporating delicately pleated glass walls of the square flacon. The overall cap plays off the strong lines while silver collar adds a sense of nostalgia. Craftsmanship is seen through the metal plaqueing and graced with a finishing touch of a loosely knotted petal colored ribbon.

Sephora

Gift Sets

Facebook

Pintrest

Sheet1Tory Burch by Tory Burch Ratings and Reviews

Overall CalloutsDATERATINGSDESCRIPTORS3/12/144.4 (88 total)Good ValueTravel-FriendlyFreshFeminine BrightClean

Noteworthy QuotesDATERATINGQUOTENAMERANK3/12/144This is such a pretty fragrance and the bottle is very elegant. After trying this fragrance I bought the shower gel because it smelled so pretty. Feminie and tomboy is the perfect way to describe this. I think it will be very nice to wear in the Spring and Summer months.45678VIB3/12/145Tory Burch created this lovely scent for all women with any age. It doesn't make you smell like "grandma" type but very fresh and clean. The only trick to make this scent last longer, don't wear any different product with different scent like hairspray, body lotion, hand lotion, deodorant, etc. Make sure they're UNSCENTED and spray Tory Burch in one scent overall and I usually spray my hair because it also last little longer. :-)PeachSky11N/A3/12/143This is a beautiful fragrance. It's a nice balance of citrus and floral. However, the fragrance doesn't last. It might last longer if you layer with the lotion but I'm not going to commit to that. I'm so sad that it doesn't last on me :( The bottle is very clean and classic. I feel like it is slightly overpriced but it seems to be in line with other designer fragrances.vballpudge05VIB3/12/145I'm a big fan of Tory Burch handbags and shoes, so thought I would try her new perfume. It smells soooo beautiful! It's fresh and clean, and when layered with the body lotion, it's absolutely gorgeous. Definitely my new favorite, and a perfect spring/summer scent!!christinaleaN/A3/12/142Far from unique. This is a nice scent, but it's been done before -- by Clinique. This smells exactly like Happy, but it happens to be way more expensive.Gradstudent1VIB

Sheet1Tory Burch by Tory Burch Ratings and ReviewsOverall CalloutsDATERATINGSDESCRIPTORS3/12/144.4 (88 total)Good ValueTravel-FriendlyFreshFeminineBrightCleanNoteworthy QuotesDATERATINGQUOTENAMERANK3/12/144This is such a pretty fragrance and the bottle is very elegant. After trying this fragrance I bought the shower gel because it smelled so pretty. Feminie and tomboy is the perfect way to describe this. I think it will be very nice to wear in the Spring and Summer months.45678VIB3/12/145Tory Burch created this lovely scent for all women with any age. It doesn't make you smell like "grandma" type but very fresh and clean. The only trick to make this scent last longer, don't wear any different product with different scent like hairspray, body lotion, hand lotion, deodorant, etc. Make sure they're UNSCENTED and spray Tory Burch in one scent overall and I usually spray my hair because it also last little longer. :-)PeachSky11N/A3/12/143This is a beautiful fragrance. It's a nice balance of citrus and floral. However, the fragrance doesn't last. It might last longer if you layer with the lotion but I'm not going to commit to that. I'm so sad that it doesn't last on me :( The bottle is very clean and classic. I feel like it is slightly overpriced but it seems to be in line with other designer fragrances.vballpudge05VIB3/12/145I'm a big fan of Tory Burch handbags and shoes, so thought I would try her new perfume. It smells soooo beautiful! It's fresh and clean, and when layered with the body lotion, it's absolutely gorgeous. Definitely my new favorite, and a perfect spring/summer scent!!christinaleaN/A3/12/142Far from unique. This is a nice scent, but it's been done before -- by Clinique. This smells exactly like Happy, but it happens to be way more expensive.Gradstudent1VIB

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Sheet1Flowerbomb Ratings and ReviewsOverall CalloutsDATERATINGDESCRIPTORS3/21/144.6 (1,648 total)Good ValueTravel FriendlyFloralSexyFeminineSweetNoteworthy QuotesDATERATINGQUOTENAMERANK21-Mar5This perfume has been my favorite for over 6 years. It has an exotic scent that stays and always attracts compliments.ashleyiordanovBI21-Mar5I have FINALLY gotten my hands on this, and went straight for a 3.4 ounce bottle.. no messing around here, by far the best scent EVER! Expensive, but well worth it!KMSbeautyBI21-Mar5I can't even explain how much I love this fragrance!!! It is by far my favorite one, and trust me I own a lot of perfumes. It is not to heavy nor light. It is a very romantic smell, that is not too sexy which is perfect for everyday use not just at night. It will literally last all day long, some times I even wake up the next morning and still smell it on me! I am obsessed with it and have basically neglected all my other perfumes right nowKelseyyanneN/A21-Mar2This doesn't smell floral in my opinion. It actually gave me a headache, it smells more on the spicy side which is not the type of perfume i like.DreamsOfBurningVIB21-Mar4I am usually givenchy girl, however, I have strayed away from my usual can came upon this heavenly scent. I love it! Very soft and it lasts all day! Couldn't be happier with my new scent.shadow03N/A

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Sheet1Chloe Ratings and ReviewsOverall CalloutsDATERATINGDESCRIPTOR4/25/144.6 (857 total)Good ValueTravel-friendlyFeminineFreshFloralReusableNoteworthy QuotesDATERATINGQUOTENAMERANK4/24/145I get more compliments on this fragrance than any other I've worn. People randomly comment on the wonderful scent nearly every time I wear it.happy2014VIB4/24/145Even though this is way too expensive for my budget, I think of this as my one luxury item. It's sexy and floral without being too sweet or old. Fades away rather quickly, but still a great scent!barkingcatVIB4/24/141As someone else said in their review, this perfum really does smell like Bounce dryer sheets. Thankfully I only bought the smallest bottle!grizzlymazeVIB4/24/145Light but remaining, perfect throughout the whole year.Whenever I wear or smell Chlo the image that comes to my mind is roses. I love the smell I wear it daily. I have gotten so many compliments on it. It is a beautiful floral scentjednajedinaBI4/24/145I usually like very spicy and musky perfumes and all of a sudden I felt the need for a fresher, lighter perfume, and this was the first one that struck me. It has the nicest fresh scent without being too light that after 20 minutes you can't smell it again. This lasts a long time on the skin and smell so beautiful. And the bottle is also so pretty, I will defiantly be buying again.rachaelb315VIB4/24/143I wanted to love this. It smelled very good, but the headaches didn't outweigh my desire for this perfume. I had See By Chloe and wanted to expand my Chloe brand. I didn't realize it was giving me headaches until after the 4th time I wore it my eyes would hurt and my head would be pounding. I thought I was just stressed out so I did a test and sure enough this was the common denominator. p.s. I am not headache prone. 3 stars for the longevity and bottle design (not that I care much about that)Islandgirl78VIB4/24/141This perfume smells like my grandmother. I honestly don't know why so many people like it. I have tried to wear it on several different occasions (got a sample sized bottle) and it just does not appeal to me at all. I would only apply one spritz to my collarbone in the morning and I could still smell it at the end of the day. Even my 10 year old daughter told me I smelled like an old lady. I just don't get it!crd421VIB

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