top movie theater brands on social media

Top Movie TheaterBrands on Social MediaMay 1st – July 31st 2016

Movie Theater Brands: Social Media Report

This Report looks at how

Movie Theater BrandsPerformed on Social Media between

May 1st – July 31st, 2016

Comparison of “Movie Theater Brands"Facebook PagesMay 01, 2016 - Jul 31, 2016

AMC Theatres had the largest fan base of 4,489,816 while Harkins Theatres showed the highest fan growth of 7.90%.

400,000K 450,000K 500,000K 550,000K 600,000K 650,000K 700,000K 750,000K 800,000K 850,000K 900,000K0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%AMC Theatres Harkins Theatres IMAX(US) Cineplex Cinemark Regal Cinemas Marcus TheatresShowcase Cinemas

Number of Fans

Gro

wth

%Fans

Marcus Theatres

Cinemark AMC Theatres Regal Cinemas IMAX(US) Harkins Theatres

Cineplex Showcase Cinemas

0%10%20%30%40%50%60%70%80%90%

100%

United States Countries < 2% Canada Argentina Other Countries

Fans - Geography

Harkins Theatres had the highest PTAT of 3.14% as a percentage of its average number of Fans during this time period.

400,000K 450,000K 500,000K 550,000K 600,000K 650,000K 700,000K 750,000K 800,000K 850,000K 900,000K0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%AMC Theatres IMAX(US) Harkins Theatres Cineplex Cinemark Regal Cinemas Marcus Theatres Showcase Cinemas

Average Number of Fans

Peop

le t

alki

ng a

bout

(as

% o

f Fa

ns)

Conversations

Regal Cinemas published the greatest number of posts (531). IMAX(US) had the highest average engagement, with a score of 452.

AMC Theatres

Harkins Theatres

IMAX(US)

Cineplex

Cinemark

Regal Cinemas

Marcus Theatres

Showcase Cinemas

0 50 100 150 200 250 300 350 400 450 500

0 100 200 300 400 500 600

posts dummy eng dummy

Engagement Score

Number of Posts

Engagement - Posts

AMC Theatres received the most number of Likes (216,638), Regal Cinemas got the most number of Comments (37,315) Shares (47,379).

AMC Theatres

IMAX(US)

Harkins Theatres

Cineplex

Cinemark

Regal Cinemas

Marcus Theatres

Showcase Cinemas

0K 50,000K 100,000K 150,000K 200,000K 250,000K

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsCinemark

26-JUL-16, TUE 9:47PM

Join us for #CinemarkCommunityDay on August 20th, from 9AM - 1PM! Enjoy a complimentary family-frien ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,000 2,708 838 5,530 Positive

Marcus Theatres

24-JUL-16, SUN 2:00PM

We bring some of Steve Spielberg’s classic films back to theatres! Jurassic Park leads everything of ..

NO IMAGE

IMAX(US)

06-JUN-16, MON 9:00AM

Alexander Skarsgård transforms into the King of the Jungle in our exclusive sneak peek at Legend of ..

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

1,000 3,091 398 1,342 Positive

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,000 1,404 263 2,641 Positive

http://www.facebook.com/67418361170/posts/10154369949026171



Most Engaging Brand PostsIMAX(US)

05-JUN-16, SUN 5:00PM

Have you felt the power of TMNT Movie? Go full-throttle in IMAX 3D: http://spr.ly/6188BSveK

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,000 10,491 342 571 Positive

IMAX(US)

01-JUN-16, WED 1:00PM

Feast your eyes on our exclusive art for Legend of Tarzan, swinging into IMAX 3D theatres in 1 month ..

NO IMAGE

Marcus Theatres

23-JUN-16, THU 12:30PM

SHARE for a chance to #win a basket full of scrumdiddlyumptious sweets AND a copy of Roald Dahl’s be ..

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

1,000 627 75 1,879 Positive

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

999 493 167 1,260 Positive




AMC Theatres's Facebook Page saw the highest number of Fan posts (984).

AMC Theatres

Harkins Theatres

IMAX(US)

Cineplex

Cinemark

Regal Cinemas

Marcus Theatres

Showcase Cinemas

0 200 400 600 800 1000 1200Number of Fan Posts

Fan Posts

Harkins Theatres received the highest percentage of Positive Sentiment (49.00%).

AMC Theatres

Harkins Theatres

Cineplex

Cinemark

Regal Cinemas

Marcus Theatres

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Negative Neutral Positive

Sentiment Analysis

Harkins Theatres responded to the highest percentage of Fan posts (57.83%).

1400 1600 1800 2000 2200 2400 2600 2800 30000.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%AMC Theatres Harkins Theatres Cineplex Cinemark Regal Cinemas Marcus Theatres

Average Response Time (mins)

% o

f Fa

n Po

sts

Bran

d Re

spon

ded

toBrand Responses

Regal Cinemas published the most with 531 posts.

22%

13%

6%

8%15%

14%

12%

10%

Regal Cinemas Cineplex IMAX(US) Cinemark Marcus Theatres Harkins Theatres AMC Theatres Showcase Cinemas

Share Of Voice – Volume of Posts

AMC Theatres received the largest volume of Likes (216,638).

20%

7%

7%

4%5%

12%

26%

18%


Share Of Voice – Likes

Regal Cinemas received the largest volume of Comments (37,315).

35%

12%

7%8%

5%

10%

20%

4%


Share Of Voice – Comments

Regal Cinemas received the largest volume of Shares (47,379).

30%

7%

7%6%9%

9%

29%

3%


Share Of Voice – Shares

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