top of mind marketing: email list strategy
TRANSCRIPT
PRIORITIZINGEMAIL LIST GOALS
69%of marketing decision-makers cite increasing the quality of email list
data as their top objective.
Learn what your SUTOR™score says about you
MOST EFFECTIVE EMAIL LIST TACTICS
55%of marketing decision-makers cite email-specific landing pages as
the most effective tactic.
Find out how to create beautiful landing pages in 60 minutes
TACTICS THAT POSEA CHALLENGE
45%of marketing decision-makers cite
Email and social media integrations at the most significant challenge.
Tips on how to truly integrate your marketing campaigns
THE ART OF RESOURCE ALLOCATION
49%of marketing decision-makers use a
combination of outsourced andin-house resources to execute their
email list strategy.
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EFFECT DOES NOT EQUAL DIFFICULT
Email-specific landing pages and email/social media integrations are
among the most effective tactics, but are also perceived as the most
difficult to execute.
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