top of the island conference presentation
DESCRIPTION
April 22, 2010 Baddeck Conference Centre Cape Breton Nova Scotia Cape Breton's 1st Annual Social Media ConferenceTRANSCRIPT
- 1. Top of the Island2009 online marketing initiative Results..what we learned from themwhere we are headed.
2. A bit ofourHistory
- Lead by a group of dedicated volunteers
- Formed out of the need to market our niche destination over 4 years ago
- Includes businesses and not for profit organizations between Meatcove and Neils Harbour
- 85% of all businesses/organizations are members excluding fishermen but the fishermen are represented through Victoria Coop Fisheries
3. The journey we embarked on
- Doers and dreamers
4. Website upgrades
- TIANS website review for 20 operators and the regional website for Top of the Island
- A minimum standard for participating websites
- The changes we seen
5. 6. 7. Online marketing campaign
8.
9. Complemented print with online 10. 11. RESULTS
- Operators that did report, reported an increase in visitors resulting in an increase in sales
- A % rate as high as 12 was seen when other parts of the Island and province seen increases of only 1-4% and even and at times in the negative.
12. Our initiatives compared to others..
- Doers and dreamers
- Print advertizing
- New letters
- Emails
13. Our initiatives whichwere (to some)different
- Viral social media campaign
- This included
- online advertizing in high circulation newspaper
- Flickr
- google adwords, online text ads, online banner ads
- search engine optimization for social mediaresults
14. What else
- Cooperation on a large scale
15. So putting it all together We did the same marketing as most others in this room With the exception of A viral social media campaign which went hand in hand with upgraded websites And sharing and cooperating 16. ROI
- INCREASED VISITORS
- INCREASED REVENUE
- INCREASED COMMUNITY BUILDING
- INCREASED AWARENESS OF OUR AREA
17. WHATS NEXT
- Continue this year with the social media marketing
- Expand into facebook ads (taking the lead from Hike the Highlands Festival)
- Work at getting all members of our organization at the Top of the Island using at least facebook and Twitter regularly and cross referencing with eachother
18. The end!!