top pharama companies 2011 rpt
TRANSCRIPT
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PHARMACEUTICAL EXECUTIVE40
Will the recent wave of megamergers and a slow revival of biotech
financing be enough to counter a looming storm surge of patent
expirations? US health reform is the next big game-changer,
as companies seek a balance between earning profits and placating
a restive new breed of payers and the ever-expectant patient
By Jerry Cacciotti and Patrick Clinton
40 PHARMACEUTICAL EXECUTIVE
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MAY 2011 www.pharmexec.com 41
0%
2%
4%
6%
8%
10%
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zyme
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ubishi
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Pzer
T
he Pharm Exec 50 ranks the
worlds largest pharmaceutical
companies by global sales of pre-scription drugsa key indicator of
market change. After last years storm
of activity, the 50 set a more placid
pace, as major players worked on inte-
grating blockbuster mergers and licked
their wounds after the latest round of
Phase III failures. Late-phase problems
are nothing new, and drug candidates
can come back from them, but there
was something particularly heartbreak-
ing about the recent crop of dead ends,
given the huge unmet medical need as-
sociated with these therapies: Pzers
Dimebon and Lillys Semagacestat for
Alzheimers, Mercks vicriviroc for HIV,
and Roches ocrelizumab for rheuma-
toid arthritis, to name just a few.
Change was most visible on the
macro level. The list of the top 10 com-
panies was shaken up a bit, with No-
vartis passing Sano-Aventis to move
into second place, and Merck jumping
from seventh to fourth. It was also therst year the top company crossed the
$50 billion mark in sales of prescrip-
tion drugsas Pzer, fueled by its ac-
quisition of Wyeth, grew from $45.4
billion in Rx sales to $58.5 billion.Meanwhile, consolidation in the ranks
continues to place a premium on size
and scale: This was the rst year that it
took $2 billion in Rx revenues to join
the 50. As recently as 10 years ago, you
could make the list with revenues of
only $500 million.
Overall, the 50 accounted for
$593.4 billion in human prescription
drug sales in 2010. That represents an
increase of nearly 8 percent from 2009,
when the total was $550.5 billion. But
among the top 10, there was slightly
better growth. This years group grew
its Rx revenues from $319.4 billion in
scal 2009 to $352.5 last yearan in-
crease of over 10 percent.
A good percentage of that growth
was fueled by mergers and acquisi-
tions. In addition to Pzer and its 29
percent increase, big gainers included
Merck (58 percent growth after its
merger with Schering Plough) and Ab-bott (up nearly 28 percent in the wake
of its acquisitions of Solvay and Pira-
mal). But the biggest single-year bump
came at a much smaller company: The
Irish rm Warner Chilcott last year ac-quired the pharmaceutical business of
Procter & Gamble, including the bil-
lion-dollar drug Actonel, and raised its
Rx revenues a whopping 111 percent to
$2.9 billion.
Looming over the yearand the
decadeis the shadow of US health-
care reform. Many in pharma feel they
have dodged the bullet of new regula-
tion and stand to gain as a projected
30 million previously uninsured Amer-
icans nally obtain insurance coveragefor healthcare. But the Patient Protec-
tion and Affordable Care Act is not the
end of the discussionits more like
the beginning of an avalanche. The
economic forces it sets in motion today
will be playing out for payers, patients,
providers, and pharma for the foresee-
able future, changing the way care is
delivered and paid for, creating numer-
ous business threats, but, with luck,
ending up with the possibility of get-ting a better alignment between help-
ing the patient and earning a prot.
Revenue Distribution o Top 50
Top 10 accounts or $352.5 billion in sales,which is 59.40% o total revenues o the Top 50
Top 20 accounts or $483.8 billion in sales,which is 81.53% o total revenues o the Top 50
*Figuresarerounded
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PHARMACEUTICAL EXECUTIVE42
2011Rank
CompanyHQ [website]
2010 Rx Sales (USDbillions) [% change from 2009]
2010 R&D spend(USD millions)
2010 Top-Selling Drugs[USD billions]
1PfzerNew York, New York [pzer.com]
$58.5 [28.9%] $9,413Lipitor [10.7]Enbrel [3.3]
Lyrica [3.1]
2NovartisBasel, Switzerland [novartis.com]
$42.0 [9.2%] $7,100Diovan/Co-Diovan [6.1]
Gleevec/Glivec [4.3]
Lucentis [1.5]
3Sanof-AventisParis, France [sano-aventis.com]
$40.3 [4.1%] $5,147Lantus [4.7]
Lovenox [3.7]
Taxotere [2.8]
4MerckWhitehouse Station, New Jersey
[merck.com]
$39.8 [58.0%] $11,000Singulair [5.0]
Remicade [2.7]
Januvia [2.4]
5RocheBasel, Switzerland [roche.com]
$39.1 [4.1%] $8,612Avastin [6.8]
MabThera/Rituxan [6.7]
Herceptin [5.7]
6GlaxoSmithKlineBrentord, England [gsk.com]
$36.2 [4.2%] $6,126Seretide/Advair [7.9]
Pandemic Flu Vaccine [1.8]
Flixotide/Flovent [1.2]
7AstraZenecaLondon, England [astrazeneca.com]
$33.3 [1.4%] $4,200Crestor [5.7]
Nexium [5.0]
Seroquel [4.1]
8Johnson & JohnsonNew Brunswick, New Jersey [jnj.com]
$22.4 [0.4%] $4,432Remicade [4.6]
Procrit [1.9]
Risperdal [1.5]
9
Eli LillyIndianapolis, Indiana [lilly.com] $21.1 [5.4%] $4,880
Zyprexa [5.0]
Cymbalta [3.5]Alimta [2.2]
10AbbottAbbott Park, Illinois [abbott.com]
$19.9 [27.7%] $3,724Humira [6.5]
Trilipix/TriCor [1.6]
Kaletra [1.3]
Sources: corporate data (10Ks, annual reports, etc.) and Pharm Exec estimates N/A = Not Available/Not Applicable * Estimate Figures are rounded
How the listings were compiled: Companies in the Pharm Exec 50 are ranked according to global human prescription drug sales. As ar as company documentation allows, generics
and vaccines are included; over-the-counter products, royalties, and contract manuacturing revenue are not. In most cases, numbers are taken rom annual reports or SEC lings or the
scal year that ended in 2010. For most American and European companies, that means the year ending Dec. 31, 2010; or many Japanese companies, it means the year ending March
31, 2010. In the case o private companies that do not report results, we have made estimates based on available data, including IMS reports. For companies that report in currencies
other than US dollars, we have converted their numbers using the midpoint average interbank rate or the last day o the scal year. Some charts that accompany this article are based on
numbers rom IMS Health. These are based on a dierent methodology and will not be consistent with the gures we have compiled rom nancial lings. Percentage growth gures should
be treated with caution, because they can be aected by fuctuating exchange rates.
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PHARMACEUTICAL EXECUTIVE44
Latin America
Japan
Asia/Africa/Australia
Europe
North America
42.3%
29.2%
12.4%
10.8%
5.3%
25 Spiriva Handihaler
24 Copaxone
23 Atripla
22 Lovenox
21 Aricept
20 Rituxan
19 Lexapro
18 Humira
17 Zyprexa
16 Neulasta
15 Oxycontin
14 Avastin
13 Cymbalta
12 Enbrel
11 Remicade
10 Epogen
9 Actos
8 Crestor
7 Singulair
6 Seroquel
5 Abilify
4 Advair Diskus
3Plavix
2 Nexium
1 Lipitor
Source:IMS
Health,
MIDAS
Source:IMS
Health
Global Pharma Sales by RegionMarket Share Region USD in Billions Growth from 2009
Top 25 US Pharma Products by SalesProduct 2010 2009 % Change
334.8 3.2%
230.7 1.8%
98.1 13.3%
85.7 0.4%
42.0 16.3%
7.2 7.6 -5.26
6.3 6.3 FLAT
6.1 5.6 8.92 4.7 4.7 FLAT
4.6 4.0 15.00
4.4 4.2 4.76
4.1 3.7 10.81
3.8 3.0 26.66
3.5 3.4 2.94
3.3 3.2 3.13
3.3 3.2 3.13
3.3 3.3 FLAT
3.2 2.8 14.29
3.1 3.0 3.33
3.1 2.9 6.90
3.0 3.0 FLAT 3.0 2.7 11.11
2.9 2.5 16.00
2.8 2.8 FLAT
2.8 2.6 7.69
2.5 2.3 8.7
2.3 2.8 -17.86
2.2 1.9 15.79
2.2 1.7 29.41
2.0 1.7 17.65
Sales represent audited market or pharma products only (Dec. 2009Dec 2010)
IMS gures do not account or o-invoice discounts/rebates and can vary rom reported mr sales
Figures (rounded) in US billions
Worldwide Totals: $791.4 4.2%
TOTAL US SCRIP MARKET: 2010: $307.4 2009: $300.3 2.36%
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PHARMACEUTICAL EXECUTIVE46
2011Rank
CompanyHQ [website]
2010 Rx Sales (USDbillions) [% change from 2009]
2010 R&D spend(USD Millions)
2010 Top-Selling Drugs[USD billions]
11Bristol-Myers SquibbNew York [bms.com]
$19.5 [3.6%] $3,566 Plavix [6.7]
12TevaPetach Tikva, Israel [tevapharm.com]
$16.1 [16.0%] $933 Copaxone [2.9]
13
AmgenThousand Oaks, Caliornia [amgen.com] $14.7
[1.8%]
$2,894Neulasta/Neupogen [4.8]
14BayerLeverkusen, Germany [bayer.com]
$14.5 [3.6%] $2,320 Betaeron/Betaseron [1.6]
15TakedaOsaka, Japan [takeda.com]
$14.2 [0.1%] $3,198 Actos/Glustin [4.2]
16Boehringer IngelheimIngelheim, Germany
[boehringer-ingelheim.com]
$12.9 [10.8%] $3,056 Spiriva [3.8]
17Novo NordiskBagsvaerd, Norway [novonordisk.com]
$10.8 [9.9%] $1,709 NovoRapid [2.1]
18 AstellasTokyo, Japan [astellas.com] $10.5 [6.0%] $2,109 Progra[1.9]
19Daiichi SankyoTokyo, Japan [daiichisankyo.com]
$9.8 [20.0%] $2,124 Olmesartan [2.6]
20EisaiTokyo, Japan [eisai.com]
$8.4 [8.0%] $1,932 Aricept [3.5]
Sources: corporate data (10Ks, annual reports, etc.) and Pharm Exec estimates N/A = Not Available/Not Applicable * Estimate Figures are rounded
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PHARMACEUTICAL EXECUTIVE48
20 Immunostimulating Agents
19 Anti-Alzheimers
18 Hormonal Contraceptives
17 Vaccines (Pure, Combo, Other)
16 Antiepileptics
15 Multiple Sclerosis
14 Erythropoietins
13 Platelet Aggregation Inhibitors
12 ADHD
11 Narcotic Analgesics
10 Angiotensin II
9 HIV Antivirals
8 Autoimmune Diseases
7 Antidepressants
6 Antiulcerants
5 Antipsychotics
4 Antidiabetes
3 Lipid Regulators
2 Respiratory Agents
1 Oncologics
20 Hypnotics & Sedatives
19 Vitamins & Minerals
18 Macrolides & Similar Type
17 Penicillins
16 Angiotensin II
15 Hormonal Contraceptives
14 Antirheumatics
13 Calcium Antagonists (Plain & Combo)
12 Thyroid Preps
11 Tranquilizers
10 Antiepileptics
9 Diuretics
8 Anti-ulcerants
7 Respiratory Agents
6 Antidiabetes
5 Ace Inhibitors
4 Beta Blockers (Plain & Combo)
3 Narcotic Analgesics
2 Antidepressants
1 Lipid Regulators
Top 20 Therapeutic Classes by SpendingProduct 2010 2009 % Change
Top 20 Therapeutic Classes by PrescriptionsClass 2010 2009 % Change
22.3 21.5 3.72
19.3 18.1 6.63
18.8 18.6 1.08
16.9 15 12.66
16.1 14.7 9.52
11.9 14.1 -15.60
11.6 11.5 0.87
10.6 9.7 9.28
9.2 8.2 12.19
8.7 8.6 1.16
8.4 8.0 5.00
7.2 6.3 14.28
7.1 6.5 9.23
6.1 6.3 -3.17
5.7 4.9 16.33
5.6 6.9 -18.84
5.0 4.6 8.69
4.8 4.7 2.13
4.5 4.0 12.5
4.2 4.1 2.44
255.4 249.7 2.28
253.6 246.1 3.05
244.3 241.0 1.37
191.5 167.8 14.12
168.7 165.7 1.81
165.0 159.0 3.77
153.3 152.4 0.59
147.1 145.7 0.96
131.0 131.7 -0.53 121.7 115.3 5.55
108.6 104.0 4.42
107.2 105.3 1.8
97.9 94.9 3.16
95.0 92.5 2.70
92.3 93.9 -1.70
83.7 84.4 -0.83
76.1 76.6 -0.65
73.9 69.3 6.64
71.9 69.8 3.01
66.0 65.5 0.76
Figures (rounded) in USD billionsTherapy Class dened using ATC-dened product groups and synthesized based on proprietary IMS Health denitons
Immunostimulating Agents excludes intererons
Rx gures (rounded) in millions;Therapy classes dened using ATC dened product groups and synthesized based on proprietary IMS Health denitions
Source:IMS
Health
Source:IMS
Health
TOTAL US SCRIP MARKET: 2010: 3,995.2 2009: 3,949.2 1.16%
TOTAL US SCRIP MARKET: 2010: $307.4 2009: $300.3 2.36%
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PHARMACEUTICAL EXECUTIVE50
2011Rank
CompanyHQ [website]
2010 Rx Sales (USDbillions) [% change from 2009]
2010 R&D spend(USD Millions)
2010 Top-Selling Drugs[USD billions]
21Merck KGaADarmstadt, Germany [merck.de]
$7.8 [0.4%] $1,547 Rebi[2.2]
22Gilead SciencesFoster City, Caliornia [gilead.com]
$7.4 [14.2%] $1,073 Atripla [3.0]
23Baxter International
Deerfeld, Illinois [baxter.com]
$5.6 [1.3%] $915 Advate [1.7]
24MylanCanonsburg, Pennsylvania [mylan.com]
$5.2 [7.5%] $282 EpiPen [0.3]
25ServierNeuilly-sur-Seine [servier.com]
$4.9 [6.6%] $1,226 Coversil [1.5*]
26ChugaiTokyo, Japan [chugai-pharm.co.jp]
$4.6 [1.3%] $671 Avastin [0.6]
27Mitsubishi TanabeOsaka, Japan [mt-pharma.co.jp]
$4.4 [2.4%] $897 Remicade [0.5]
28 MenariniFlorence, Italy [menarini.com] $4.0* [0.2%] N/A Migard/Allegro [0.1*]
29GenzymeCambridge, Massachusetts [genzyme.com]
$4.0 [2.3%] $847 Cerezyme [0.7]
30AllerganIrvine, Caliornia [allergan.com]
$4.0 [7.9%] $805 Botox [1.4]
Sources: corporate data (10Ks, annual reports, etc.) and Pharm Exec estimates N/A = Not Available/Not Applicable * Estimate Figures are rounded
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MAY 2011 www.pharmexec.com 51
25 Galen Holdings24 Purdue
23 Nestle S.A.22 Watson
21 Novo Nordisk20 Eisai
19 Otsuka America18 Gilead17 Mylan16 Forest15 Takeda
14 Boehringer Ingelheim13 Bristol-Myers Squibb
12 Sanofi-Aventis11 Abbott10 Amgen
9 Johnson & Johnson8 GlaxoSmithKline
7 Teva6 Roche5 Lilly
4 Novartis
3 AstraZeneca2 Merck1 Pfizer
25 Aurobindo24 Sanofi-Aventis
23 Par22 Bristol-Myers Squibb
21 Ranbaxy20 Forest
19 West Ward18 Lilly
17 Zydus16 Abbot
15 Dr Reddy14 Actavis U.S.
13Boehringer Ingelheim
12 GlaxoSmithKline11 Covidien
10 AstraZeneca9 Amneal8 Merck7 Lupin6 Endo
5 Watson4 Pfizer
3 Novartis2 Mylan1 Teva
25 Singulair24 gabapentin
23 Plavix
22 ibuprofen (Rx)21 oxycodone/acetaminophen
20 warfarin sodium19 citalopram HBR
18 metoprolol succinate17 sertraline HCL
16 atenolol15 zolpidem tartrate
14 metoprolol tartrate13 furosemide
12 Lipitor11 alprazolam
10 hydrochlorothiazide9 metformin HCL
8 amoxicillin7 azithromycin
6 omeprazole (RX)5 amlodipine besylate4 levothyroxine sodium
3 lisinopril2 simvastatin
1 hydrocodone/acetaminophen
Top 25 Corporations by U.S. SalesProduct 2010 2009 % Change
Top 25 Corporations by PrescriptionsCorporation 2010 2009 % Change
Top 25 U.S. Pharma Products by PrescriptionsProduct 2010 2009 % Change
26.2 27.8 -5.75 18.8 19.8 -5.05 18.3 18.3 FLAT
15.7 13.2 18.94 14.3 13.2 8.33 13.8 14.2 -2.82 13.7 12.1 13.22 13.6 15.0 -9.33 12.9 12.8 0.78 12.7 12.5 1.60 10.8 10.6 1.89 10.4 11.2 -7.14 9.7 9.0 7.77 6.4 7.6 -15.79 6.0 7.9 -24.05 4.7 4.4 6.82 4.7 3.9 20.51 4.7 3.9 20.51 4.6 4.0 15.00 4.6 4.4 4.54 4.5 3.7 21.62 3.3 3.2 3.12 3.2 2.8 14.28 3.2 3.0 6.67 3.0 2.8 7.14
639.3 629.8 1.51 379.9 347.2 9.41 265.3 240.9 10.13 242.0 265.7 -8.92 233.6 235.1 -0.64 141.0 114.5 23.14 134.0 96.2 39.29 104.2 123.3 -15.49 97.9 67.5 45.04 86.8 93.8 -7.46 80.2 91.2 -12.06
72.6 78.2 -7.16
71.1 72.4 -1.79 68.1 71.1 -4.22 63.5 73.5 -13.60 58.1 61.0 -4.75 53.9 34.9 54.44 49.5 49.8 -0.60 45.2 34.3 31.78 44.3 46.2 -4.11 42.5 31.0 37.09 42.2 44.1 -4.31 40.2 48.2 -16.60 40.0 42.1 -4.99 39.7 38.9 2.06
131.2 128.2 2.34 94.1 83.8 12.29 87.4 82.8 5.56 70.5 66.0 6.82 57.2 51.3 11.5 53.4 45.4 17.62 52.6 53.8 -2.23 52.3 52.4 -0.19 48.3 44.3 9.03 47.8 47.9 -0.21 46.3 43.9 5.47 45.3 51.7 -12.38 43.4 43.5 -0.23 38.9 41.1 -5.35 38.0 35.1 8.26 36.3 39.3 -7.63 35.7 34.2 4.38 33.0 26.9 22.68 32.1 27.1 18.45 32.0 31.6 1.27 31.9 30.2 5.63 31.1 30.3 2.64
29.5 29.9 -1.34 29.3 25.4 15.35 28.7 28.6 0.35
Figures (rounded) in millions
Source:IMSHealth
Source:IMS
Health
Sourc
e:IMSHealth
TOTAL US SCRIP MARKET: 2010: $307.4 2009: $300.3 2.36%
TOTAL US SCRIP MARKET: 2010: 3,995.2 2009: 3,949.2 1.16%
TOTAL US SCRIP MARKET: 2010: 3,995.2 2009: 3,949.2 1.16%
Figures (rounded) in billions
Figures (rounded) in millions
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PHARMACEUTICAL EXECUTIVE52
2011Rank
CompanyHQ [website]
2010 Rx Sales (USDbillions) [% change from 2009]
2010 R&D spend(USD Millions)
2010 Top-Selling Drugs[USD billions]
31ForestNew York, New York [rx.com]
$3.9 [7.4%] $1,054 Lexapro [2.3]
32CSLVictoria, Australia [csl.com.au]
$3.8 [3.6%] $272 N/A [N/A]
33UCB
Brussels, Belgium [ucb.com]
$3.7 [4.0%] $1,044 Keppra [1.2]
34OtsukaTokyo, Japan [www.otsuka.co.jp/en/]
$3.6* [46.1%] N/A Abiliy [4.5*]
35CelgeneSummit, New Jersey [celgene.com]
$3.5 [36.7%] $1,128 Revlimid [2.5]
36Biogen IdecWeston, Massachusetts [biogenidec.com]
$3.5 [10.1%] $1,249 Avonex [3.5]
37ShireDublin, Ireland [shire.com]
$3.1 [16.1%] $662 Vyvanse [0.6]
38 AlconHnenberg, Switzerland [alcon.com] $3.1 [14.5%] $747Glaucoma products [1.3]
39Warner ChilcottDublin, Ireland [wcrx.com]
$2.9 [111.0%] $147 Actonel [1.0]
40CephalonFrazer, Pennsylvania [cephalon.com]
$2.8 [28.3%] $440 Provigil [1.1]
Sources: corporate data (10Ks, annual reports, etc.) and Pharm Exec estimates N/A = Not Available/Not Applicable * Estimate Figures are rounded
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PHARMACEUTICAL EXECUTIVE54
20 Calcium Antagonists
19 Hormonal Contraception
18 Antirheumatics (Non-steroid)
17 Multiple Sclerosis
16 Vaccines15 Erythropoietin Products
14 Cephalosporins & Combs
13 Narcotic Analgesics
12 Antiepileptics
11 Platelet Aggreg. Inhibitors
10 HIV Antivirals
9 Antidepressants
8 Autoimmune Agents
7 Antipsychotics
6 Angiotensin II Antagonists
5 Antiulcerants
4 Antidiabetics
3 Respiratory Agents
2 Lipid Regulators
1 Oncologics
20 Diovan (valsartan)19
Herceptin (trastuzumab)
18 Lovenox (enoxaparin sodium)17 Actos (pioglitazone)
16 Aricept (donepezil)15 Lantus (insulin glargine)
14 Mabthera (rituximab)
13 Abilify (aripiprazole)12 Singulair (montelukast)
11 Avastin (bevacizumab)
10 Zyprexa (olanzapine)9 Humira (adalimumab)
8 Remicade (infliximab)7 Enbrel (etanercept)
6 Crestor (rosuvastatin)
5 Seroquel (quetiapine)4 Nexium (esomeprazole)
3 Seretide (fluticasone/salmeterol)
2 Plavix (clopidogrel)1 Lipitor (atorvastatin)
Source:IMSHealth,
MIDAS
Source:IMSH
ealth,
MIDAS
Source:IMSHealth
Top 20 Global Therapy Classes by SalesProduct 2010 % Change
Top US Patent ExpiriesRank Product/Company LOE date 2010 Sales Total Rx 2010
Top 20 Leading Global Products by SalesProduct 2010 % Change
1 LIPITOR/Pzer Q4 2011 7,244.1 45.82 ADVAIR DISKUS/GSK Q3 2011 4,711.4 19.7
3 ZYPREXA/Eli Lilly Q4 2011 2,957.6 5.3
4 LEVAQUIN/Ortho-McNeil Q2 2011 1,522.4 10.9
5 XALATAN/Pzer Q1 2011 710.8 6.9
6 FEMARA/Novartis Q2 2011 681.6 1.3
7 ZYPREXA ZYDIS/Eli Lilly Q4 2011 331.1 0.4
8 ADVAIR HFA/GSK Q3 2011 254.6 1.1
9 PATANOL/Alcon Q2 2011 241.1 2.3
10 PATADAY/Alcon Q2 2011 215.0 2.1
11 VIVELLE-DOT/Novogyne Q1 2011 215.0 3.2
56.0 6.7 36.4 2.0 35.8 7.0 34.4 12.2 27.2 -6.7 26.6 4.5 25.4 9.0 20.7 14.7 20.2 3.4 15.4 13.2 14.6 1.5 12.6 -3.3 12.0 6.4 11.6 5.8
10.6 -1.8 10.5 3.5 9.8 13.9 9.8 3.6 9.5 5.3 9.2 -8.8
12,656.1 -6.2 8,816.5 -3.4 8,468.6 4.4 8,361.5 1.3 6,815.6 13.2 6,796.3 24 6,167.2 5.2 6,038.6 10.3 5,959.5 19.7 5,736.3 6.6 5,532.2 11.1 5,465.4 9.1 5,430.3 16.3 5,033.2 7.8 4,685.3 16.7 4,432.1 8.5 4,317.3 3.9 4,282.0 -5.3
4,165.1 6.7 4,156.4 3.5
Sales gures (rounded) in USD millions; Rx gures rounded LOE = Loss o Exclusivi ty
Figures (rounded) in USD billions (Dec 2009Dec 2010)Sales represent audited market or pharma products only
IMS gures do not account or o-invoice discounts/rebates and can vary rom reported mr sales
Figures (rounded) in USD millions (Dec. 2009Dec. 2010)Sales represent audited market or pharma products only Figures do not account or o-invoice discounts/rebates and can vary rom reported mr sales
TOTAL US SCRIP MARKET: 2010: $408.3 2009: $384.9 6.10%
TOTAL US SCRIP MARKET: 2010: $123,315.5 2009: 116,221.7 6.10% Increase
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PHARMACEUTICAL EXECUTIVE56
2011Rank
CompanyHQ [website]
2010 Rx Sales (USDbillions) [% change from 2009]
2010 R&D spend(USD Millions)
2010 Top-Selling Drugs[USD billions]
41WatsonCorona, Caliornia [watson.com]
$2.6 [27.0%] $296 CNS generics [0.9]
42LundbeckCopenhagen, Denmark [lundbeck.com]
$2.6 [0.6%] $542 Cipralex/Lexapro [1.5]
43Kyowa Hakko KirinTokyo, Japan [kyowa-kirin.co.jp]
$2.6 [14.7%] $429 Nesp/Espo [0.6*]
44Dainippon SumitomoOsaka, Japan [ds-pharma.co.jp]
$2.6 [20.1%] $554 Amlodin [0.6]
45ShionogiOsaka, Japan [shionogi.co.jp]
$2.4* [35.2%] $135 Crestor [0.3]
46ActavisHanarjrur, Iceland [actavis.com]
$2.4* [32.5%] N/A Oxycodone [0.4]
47HospiraLake Forest, Illinois [hospira.com]
$2.3 [13.3%] $301 N/A [N/A]
48NycomedZurich, Switzerland [nycomed.com]
$2.2 [20.2%] $281 Pantoprazole [1.2]
49ApotexNorth York, Ontario, Canada [apotex.com]
$2.1* [19.2%] N/A N/A [N/A]
50StadaBad Vilbel, Germany [stada.de]
$2.1 [5.0%] $73 Generic omeprazole [0.1]
Sources: corporate data (10Ks, annual reports, etc.) and Pharm Exec estimates N/A = Not Available/Not Applicable * Estimate Figures are rounded
TOTALS: 2010: $593.4 billion 2009: $550.5 billion 7.79%
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PHARMACEUTICAL EXECUTIVE58
1. PfzerPresident and CEOJe Kindler retired, succeeded by Ian C.
Read. George Lorch elected Non-Execu-
tive Chairman o the Board. Sutent ap-
proved in EU or treatment o pancreatic
neuro-endocrine tumors. Launched
Prevnar 13, a vaccine against 13 strains
o pneumococcal diseases in inants
and young children. Also has 118
products in the R&D pipeline and had
1,300 clinical trials in 2010.
2. Novartis Completed purchaseo Alcon rom Nestl or $38.7 billion.
Jonathan Symonds promoted to CFO.
David Epstein replaced CEO Joe Jimenez
as Division Head, Pharmaceuticals.
Thirteen major pharmaceutical approvals
in the US, Europe, and Japan, with 147
products in development. Tasigna was ap-
proved in the US, the EU, Japan, and Swit-
zerland or patients with newly diagnosed
Philadelphia chromosome-positive chronic
myeloid leukemia (Ph+ CML), a orm oblood cancer. Menveo (vaccine against
meningococcal disease) launched in the
US, EU, and parts o Latin America and
Asia. Sandoz launched generic enoxaparin,
its most successul launch to date, and
acquired Oriel Therapeutics.
3. Sanof-Aventis Initiatedacquisition o Genzyme or $16.6 billion
(completed in April) and nished
acquisition o OTC company Chattem.
Began collaboration programs with
Harvard and Columbia Universities
and a research alliance with Scripps
Genomic Medicine. Jevtana approved
in US or second-line treatment o
metastatic hormone-reractory
prostate cancer.
4. MerckElected Kenneth Frazier CEO.Bought Inspire or $430 million. Rotateq
vaccine awarded top honor at Prix Galien
USA 2010. Merck BioVentures entered into
an alliance with Parexel or biosimilar devel-
opment. Signed commercialization agree-
ment with Lundbeck or Sycrest and a letter
o mutual intent with Chinas Sinopharm.
Pipeline has more than 20 late-stage can-
didates. Licensed oral mTOR inhibitor or
multiple cancers rom Ariad. Oral hepatitis
C protease inhibitor Boceprevir grantedPriority Review status by FDA.
5. Roche Rituxan approved in US asrst-line treatment or chronic lymphocytic
leukemia (CLL) and relapsed/reractory
CLL. Tarceva approved in US and EU
or rst-line treatment o non-small-cell
lung cancer ater chemotherapy. FDA
rejected use o Avastin as a treatment
or metastatic breast cancer; Roche
has requested a hearing to appeal this
decision. Daniel ODay appointed COO othe Pharmaceuticals division. Alan Hippe
named CFO. Jean-Jacques Garaud
appointed Head o Roche Pharma
Research and Early Development.
6. GlaxoSmithKline Benlysta(belimumab, the rst new lupus treatment
in 60 years) approved by FDA in March. Six
products in total approved by US and EU;
seven more led with regulators. Malaria
vaccine in Phase III trials in Arica, with
30 other late-stage assets. Julian Heslop
retired as CFO, succeeded by Simon
Dingemans. Patents or active ingredients
in Seretide/Advair expired.
7. AstraZeneca Crestor substancepatent upheld in US court. Approvals
include Vimovo (naproxen/esomeprazole
magnesium) in US and EU and Brilique
(atherothrombotic event prevention) in
EU. Kombiglyze XR, the only once-daily
dose o DPP4/metormin, developed with
Bristol-Myers Squibb, also approved in
US. Nine molecules in Phase III trials or
submitted or regulatory approval, with
another 92 projects in development. Com-
pleted deal with Rigel or development o
ostamatinib (rheumatoid arthritis).
8. Johnson & JohnsonCompleted
tender oer or Crucell N.V. in February2011; acquired 98.93 percent o shares.
Products under regulatory review include:
Rivaroxoban or stroke prevention in pa-
tients with atrial brillation (US), Telaprevir
or hepatitis C (US and EU), Abiraterone
acetate or metastatic advanced prostate
(US and EU), and rilpivirine or HIV. Eight
more candidates planned or regulatory
submission rom 2011 to 2013.
9. Eli LillyCompleted acquisition oAlnara and Avid Radiopharmaceuticals.Launched statin Livalo in the US with part-
ner Kowa. Has 68 molecules in develop-
ment. Several monoclonal antibodies or
cancer in late-stage development. Phase
III candidates include Necitumumab
or non-small-cell lung cancer and Ramu-
cirumab or metastatic breast and gastric
cancers. Signed commercialization deal
with Acrux or newly approved experimen-
tal testosterone solution Axiron.
10. AbbottThe year was marked byacquisitions, including the pharmaceuti-
cal business o Solvay or $6.1 billion
plus milestones, and Piramal Healthcares
Healthcare Solutions business, a leader
in the Indian branded generics market, or
$2.2 billion in cash, plus $1.6 billion in
annual payments through 2014. Additional
acquisitions included Advanced Medical Op-
tics, STARLIMS Technologies (inormatics),
and the remaining shares o Facet Biotech.
The Top 10 Year In Review
Jerry Cacciotti is a Partner in Oliver Wymans Health and Lie Sciences
Practice. He can be reached at [email protected]
Patrick Clinton is Marketing Director in the Health & Lie Sciences practice
o Oliver Wyman. He can be reached at [email protected]
About the Authors