top seo factors (2014/2015)

TOP

SEO BY GÜNTHER HASLBECK

OVENGA MEDIA

FACTORS

BEFORE WE START

CHECK YOUR SITE STRUCTURE

Shadow

C h e c k Y o u r S t r u c t u r e

Most of the time Websites have structural Problems. Its not what you see, its what you dont see: Deleted pages who are linked from everywhere but respond an Error

(404), orphaned pages, less internal links to important stuff

NORMALSITE

Shadow

Shadow

Shadow

CHECK"LOGFILES"

(BACKLINK)TOOLS"(MOZ.COM, SISTRIX, GOOGLE WEBMASTERTOOLS)

CLEAN FIRST !

IT MAY TAKE MONTHES!

TO MAKE IT VERY CLEAR

D e p e n d s o n y o u r i m p o r t a n c y

Google and Co crawles parts of your site every day but as more waste you have as longer it takes to hit an important page on your site. So keep it small and clean

to have fast changes in Search Engines.. But it may still take monthes...

FULL UPDATE OF GOOGLE ONCE A MONTH (END OF)

(check mozcast.com for current „weather“ status, high temp =many changes)

TOO LONG FOR TRIAL AND ERROR

SO: „BELIEVE“

WE DONT KNOW THE RECEIPT BUT WE

CAN MEASURE

AS MUCH AS POSSIBLE

ON PAGE VS OFF PAGE

unimportant other site

M E A N S

ON PAGE: Things you can do on your pageOFF PAGE: Things others can do on their page (you need to ask)

YOUR SITE VERY

important other site

ON PAGE THINGS YOU CAN DO

ON PAGE

1) CONTENT

QUALITY OF CONTENT

+3 RELEVANCY"OF TOPIC

Are pages well written and have substantial quality content ?

RESEARCH THE CONTENT


Have you researched the keywords people may use to find your content?

WORDS


Do pages use words & phrases you hope they'll be found for?

ENGAGE


Do visitors spend time reading or "bounce" away quickly?

FRESHNESS


Are pages fresh & about "hot" topics

THIN

-2 RELEVANCY"OF TOPIC

Is content "thin" or "shallow" & lacking substance ?

VISIBILITY


Is your content ad-heavy, especially "above" the fold?

ON PAGE

2) <HTML>

TITLES


Do HTML title tags contain keywords relevant to the page topics?

DESCRIPTION


Do meta description tags describe what pages are about?

HEADERS


Do headlines & subheads use header tags with relevant keywords?

STRUCTURE


Do pages use structured data to enhance listings?

STUFFING


Do you excessively use words you want pages to be found for?

HIDDEN TEXT


Do colors or design "hide" words you want pages to be found for?

ON PAGE 3) ARCHITECTURE

CRAWL


Can search engines easily "crawl" pages on site?

DUPLICATE


Does site manage duplicate content issues well?

SPEED


Does site load quickly (<0.4 Sec)?

URL


Are URLs short and contain meaningful keywords to page topics?

MOBILE


Does your site work well for mobile visitors on smartphones and tablets?

CLOAKING


Do you show search engines different pages then humans?

OFF PAGE THINGS YOU SHOULD DO

OFF PAGE 1) LINKS

QUALITY


Are links from trusted, quality or respected web sites?

TEXT


Do links pointing at pages use words you hope they'll be found for?

NUMBER OF LINKS


Do many links point at your web pages?

PAID


Have you purchased links in hopes of better rankings?

PAID


Have you created many links by spam-mining blogs, forums or other places?

OFF PAGE 2) TRUST

AUTHORITY


Do links, shares & other factors make a site a trusted authority?

HISTORY


Has site or its domains been around a long time, operating in same way?

IDENTITY


Does site use means to verify its identity & that of autors?

PIRACY


Has site been flagged for hosting pirated content?

OFF PAGE 3) SOCIAL

REPUTATION


Do those respected on social networks share your content?

SHARES


Do many share your content on social networks?

OFF PAGE 4) PERSONAL

COUNTRY


What country is someone located in?

LOCALITY


What city or local area is someone located in?

HISTORY


Has someone regulary visited your site or socially favored it?

SOCIAL


Have your friends socially favored the site?

YOU NEED HELP

CHECK OUR WEBSITE

OVENGA MEDIA"CAN HELP

WWW.OVENGA-MEDIA.DE

top seo factors (2014/2015)

Internet