top singaporean brands on social media - december 2013
TRANSCRIPT
Sector Leaders in Singapore
(Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Hospitality
Sector Brand
Food & Beverages
Personal Care
Restaurant & Café
Retail
Travel & Tourism
December 2013
Comparing Top Alcoholic Beverage Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts % of Fan
Posts Admin Responded
Total Fans Fan Growth
Tiger Beer Singapore
76,750 6.91% 2.96 % 25 74 14 14.29%
Johnnie Walker Singapore
67,027 -0.64 % 1.37% 17 74 3 -
Guinness Singapore
71,841 -0.03% 1.41% 31 40 2 -
Jägermeister Singapore
8,933 10.41% 6.84% 37 50 2 -
Stella Artois Singapore
4,929 0.57 % 2.06 % 30 44 8 12.5%
December 2013
Tiger Beer Singapore –‘Tiger Radler’ Launch
Most of Tiger Beer’s posts in December centered around the Tiger Radler Launch Campaign and these posts engaged the best with its fans.
The post about the launch of the Tiger Radler was the most engaging post for
the brand in December with an engagement score of 868.
Tiger Beer Singapore had an engagement score of 74, while the sector average was just 49.
Comparing Top Food and Beverage Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts % of Fan
Posts Admin Responded
Total Fans Fan Growth
Ferrero Rocher Singapore
50,621 5.41% 8.14% 14 282 10 30%
Cornetto Singapore 31,206 13.1% 5.04% 34 219 54 -
MILO Singapore 204,657 2.93% 3.03% 48 43 24 20.83%
Nescafé Singapore 105,182 4.51% 2.6% 44 21 26 38.46%
Lipton Singapore 18,847 1.09% 2.45% 18 162 - -
December 2013
Ferrero Rocher - #RocherGoldenTree Ferrero Rocher used the #RocherGoldenTree hashtag through all their December posts in
reference to a light display installed outside their Ngee Ann City store and these posts engaged well with their fans. As a result, the brand had an engagement score of 282, which is close to 9
times the sector average of 32
This post which showcases the light display installation in all its glory had the highest engagement score of 745
Comparing Top Retail Chain Brands
Brand Name
Audience
Conversation (as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts % of Fan
Posts Admin Responded
Total Fans Fan Growth
John Little Singapore
26,065 2.59% 2.22% 50 72 21 19.05%
TANGS 69,659 5.48% 2.72% 61 11 24 8.33%
Go.BestDenki Singapore
29,127 7.54% 2.04% 17 3 12 58.33%
Toys “R” Us Singapore
20,830 1.75% 0.79% 10 24 - -
eBay Singapore
7,148 1.79% 0.58% 14 1 50 6%
December 2013
John Little Singapore – Guess the Price
John Little Singapore ran multiple “Guess the Price” contests in December. Each contest related update ran for a period of two days, with each winner being rewarded with a $50 voucher.
This contest related post had an engagement score of 472, which was the highest
engagement for the contest, as well as for the brand in December.
The contest resulted in an engagement score of 72, which is four times the
sector average of 18.
Sector Leaders in Singapore (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Hospitality
Sector Brand
Food & Beverages
Personal Care
Restaurant & Café
Retail
Travel & Tourism
December 2013
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
H&M Singapore
16,664 1.22% 770 27 38 925 08:44:57
Quiksilver Singapore
87 6.1% - - - - -
Harvey Norman Singapore
71 18.33% - - 5 - 26:37:04
Nike Singapore 5,931 1.14% 169 31 3 57 -
Courts Singapore 2,441 0.99% 69 39 2 13 -
Comparing Top Retail Brands
December 2013
H&M Singapore – Christmas Sale
The tweet on December 10th launching the Christmas Sale
amassed an engagement score of 1000, the highest for the brand
H&M launched their Christmas Sale, resulting in an engagement score which was more than 14 times the average score of the sector
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets Average
Response Time
Proactive Tweets
Replies Retweets
Pan Pacific Singapore
396 6.45% 77 48 6 1 14:24:57
Marina Bay Sands 9,750 2.28 % 114 43 16 2 05:35:47
Inter Continental Singapore
660 1.07% 77 14 - 2 05:19:59
Marriott Singapore 167 -2.34% 421 3 4 79 04:44:14
Four Seasons Singapore
3,141 2.28% 98 106 35 74 02:19:41
Comparing Top Hospitality Brands
December 2013
Four Seasons Singapore – #foodiechats The Four Seasons Hotel joined in the #foodiechats conversation on Twitter, and #foodiechats was the
most used hashtag by the brand and its followers in December.
Four Seasons used the #foodiechats primarily on Mondays and multiple
tweets were accompanied by photos
Brand Name Total Followers Followers Growth
Engagement Score
Number of Tweets
Average Response Time
Proactive Tweets
Replies Retweets
Singapore Airlines 68,056 0.77 % 143 7 41 75 02:33:37
AirFrance Singapore
2,424 -0.08 % - - - - -
TigerAir Singapore 31,351 0.35 % 136 8 12 49 35:47:10
KLM Singapore 4,562 -0.04% 57 6 - 3 03:46:37
FinnAir Singapore
1,161 0.17% - - - - -
Comparing Top Aviation Brands
December 2013
TigerAir Singapore –Friend Fly Free Contest
TigerAir Singapore held a Friend Fly Free Contest between November 29th and December 13th, where a total of 2014 return tickets could be won through the contest period.
@TigerairSG had an average engagement score of 118 while the sector average was
just 65
This tweet from the brand had an engagement score of 808, which was the highest for the contest, as well as for the
brand in December
Sector Leaders in Singapore
(Based on the Unmetric Score for YouTube)
Sector Brand
Aviation
Banking
Consumer Electronics
Mobiles & Handhelds
Sector Brand
Restaurant & Café
Retail
Hospitality
Retail Chains
December 2013
KinderBueno Singapore
“15s ENG Spore”
KinderBueno Singapore had a views growth rate that was more than 19 times the sector
average
The ‘15 ENG Spore’ video had the highest viewership for the brand with
more than 16,000 views
Your Singapore
“Mandira in Singapore”
Indian television personality Mandira Bedi and her family toured Singapore in a series of videos
promoting Singapore Tourism and these videos had the highest views in December
Video Views Growth
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