top ten things i learned in prca 2330
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By: Sarah Beth Sullivan
Top Ten Things I Learned in PRCA 2330
#1 Twitter
• When I was first assigned to do a week of Twitter, I was beyond confused.
• Now I understand the importance of being able to connect with millions of people at the click of a mouse.
#2 Interesting Facts about the Evolution of Public Relations
• The first, most important people to start practicing PR were: Edward Bernays, Ivy Lee, George Creel and John W. Hill
• Also, Teddy Roosevelt was the first president to utilize press conferences and press interviews.
• My favorite fact about the history of PR was the propaganda coordinated by Edward Bernays. (Continued on next Slide)
Edward Bernays and “The Torches of Liberty”
• Bernays contracted with the tobacco industry. At this time, very few women smoked.
• Bernays decided if he could make smoking attractive to women, the tobacco industry would double their profits.
• In the New York Easter Parade, many beautiful women marched, and at the signal of Bernays lit up cigarettes, or their “torches of freedom.
• By participating in a male-dominant act, this movement helped women see themselves as equals to men.
More Information about Bernays
• Click to see a video of Edward Bernays and his accomplishments
#3 Thank You Notes (Times 2)
• After an interview, make sure to send a thank you note in an email AND mail a copy to their address. That’s why it is always a good idea to grab a business card.
• The follow up thank you letter shows thoroughness, which many potential employees will not display.
#4 All About Blogging• The most beneficial thing I think I have done in this
class is having and maintaining a blog.• The only kind of social networking I had ever done
before this class was Facebook, and way back in the day, Xanga.
• A professional-looking blog is important in this field so employers can see your writing skills.
#5 Podcasts
• Once again, this is something I had never done before, and new very little about.
• To help with my confusion, I watched a YouTube video by Jason Rhode of Northern Illinois University.
• I listened to a podcast about Seth Godin’s book Tribes, and gained an interest in the world of podcasting.
• I thought it was great that Ms. Nixon, my professor, would upload podcasts of our classes to her blog.
#6 How Much Damage Bad Publicity Can Do To a Company, and How Quickly Good PR People Can Do
Damage Control• For example, the Domino’s YouTube video. • I’m sure the people that saw the video never want to eat
Domino’s again, but there were only a certain number of people who did get to see the video because it was taken off YouTube shortly after being posted.
• Domino’s fired the employees and pressed charges, and apologized to the public.
• We did a unit on Crisis and Conflict Management, and according to what I learned in class, I’d say Domino’s handled the situation very well.
#7 The Four Basic Steps of the PR Process
PR Process
RACE
#8 Gifts Are a Big No-No
• Gifts can be seen as bribes, which is extremely unethical.
• Stay on the safe side and don’t give out gifts to potential employers or clients.
#9 AP Style
• The AP Style is the standard form of writing in PR.
• I was used to MLA formatting, so this was an eye-opener. I know my best friend will be the AP Stylebook.
#10 How to Make Myself a Marketable Employee
• Portfolio, portfolio, portfolio!– This point was stressed over and over again. I need to
start compiling my portfolio now, in order to show my best work in an interview.
• Experience– All of the internships or work experience I can get will
help me in attaining a job.• Networking– The easiest way to get a job is through people you are
already acquainted with.