TOP TEN WAYS TO USE Pinterest FOR BUSINESS

SET A STRATEGY

Pin strategically by considering your objectivesbefore you begin. Are you trying to: drivetraffic to your website, boost your brandawareness, increase your sales, expandcustomers engagement?

Pick images and offers accordingly.

PROMOTE OTHERS

Build your brand by engaging with thecommunity via repining, commenting on andliking other pins. You can also tag@ anotherpinner you are following in one of your pindescriptions.

WATCH YOUR PERCENTAGES

Create inviting boards by making 40 percent ofyour pins motivational and inspiring, 40%instructional & educational and only 20%about your brand- including profiles, specialsand contests.

BE PIN FRIENDLY

Install the Pin It Button on your website and giveevery page and blog post a featured image thatcan be pinned automatically. In addition, put a“Follow me on Pinterest” button on your homepage.

ESTABLISH YOUR EXPERTISE

Craft keyword- rich pin and board titles anddescription to boost your Google ranking andbe found for your expertise. Use hashtags tohighlight key words and phrases yourcustomers search for.

CROSS PROMOTE

Connect with your other social media bycreating a Pinterest tab on Facebook, tweetingyour pins, and embedding pins in your blogposts.

PAY ATTENTION TO

PIN PLACEMENT

Place your most important pins near themiddle of the top or second row of theboard. Research shows that pins placedfront and center receive the highestpercentage of viewers.

GIVE STUFF AWAY

Drive traffic to your website by offering freeitems such as e-books, podcasts and whitepaper’s to a pin’s description. According toPinerly, the pins that have a call to action see an80% increase in engagement.

KNOW YOUR NUMBERS

Verify your website in the settings page to get access to the Pinterest Web Analytics feature. The info will help you see which of your pinning efforts are paying off and shape your future strategy.

GO MULTIMEDIA

Make your boards more interactive by sharingvideos, screencasts and podcasts. Goodmultimedia pins include: tutorials, productdemos, behind-the-scene tours and excerptsfrom presentations and webinars.

THANK YOU