top tips for effective email design
TRANSCRIPT
Top Tips for Effective Email Designs
Stephen Hill, Senior Designer
BRAND BOOST
1. FROM NAME Include your brand name in the from name…
2. SUBJECT LINE Your subject line should be short, informative and instantly recognizable…
3. LOGO Make sure your emails echo your overall company brand…
PRE-HEADER & HEADER
4. SUPER SUBJECT LINE A few email clients e.g. Gmail, Outlook, iPhone etc… show a snippet of preview
text….
5. HOUSEKEEPING LINKS The 3 most important links in an email are the Web View, Safe
Senders and Unsubscribe links...
6. DESIGN FOR THE PREVIEW PANE The top of the email is without doubt the most valuable area in engaging your
recipients, so be sure to use a strong typed call to action…
LAYOUT & IMPACT
7. EMAIL WIDTH The overall width of
your emails should not exceed 650 pixels in
width…
8. PERSONALISATION Too many images in an email is the tool of the spammer, so be very
careful to keep ratio of images to text at an
acceptable level…
9. TEXT2IMAGE RATIO
Data is key to a successful email
campaign and it's been shown that personalized
emails can improve click-through rates by
up to 14%...
10. BULLETPROOF BUTTONS Make sure your email has the same impact
with images off as it does with
images on...
COPY & CONTENT
11. SHORT & CONCISE Keep copy short and concise. Don’t use 12 words when 4
are enough…
FOOTER
12. SOCIAL SHARING Make it as easy as possible for your audience to share your
email by including social sharing links and / or
‘Forward to a Friend’ options...
13. SUBSCRIPTION REMINDER By jogging the recipient's memory they are not only less likely to complain, but
they're also more likely to stay subscribed...
14. UK COMPANIES ACT LAW (2007) Include a company name, registered company postal address and a valid working
email address on all footers to comply with the UK Companies Act law...
RESPONSIVE EMAIL DESIGN
15. SINGLE COLUMN Designing mobile devices first makes you focus on the most important. Never has it been more important to cut the waffle and to make your
message succinct, clear and easy to action.
