top tips for follow up email campaign

15
2015 FOLLOW UP EMAIL TIPS Tips to run successful follow up email campaign Provided by: MageWorld – Magento extension provider 4

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Page 1: Top Tips For Follow Up Email Campaign

2015FOLLOW UP

EMAIL

TIPS

Tips to run successful

follow up email campaign

Provided by: MageWorld – Magento extension provider

4

Page 2: Top Tips For Follow Up Email Campaign

www.mage-world.com

SHOCKING STATISTICS

52%48%

Sales People

Follow up customers

Don't follow

Email Marketing

Cold Calling

Networking

Tradeshows

ROI

(Source: FollowUpSuccess) (Source: MarketingSherpa)

Page 3: Top Tips For Follow Up Email Campaign

www.mage-world.com

ABOUT YOU

Are you tired of

following up customers?

- You don’t have enough resources

- Your follow up campaign fails flat

- You have to run campaign

manually

- ….

Page 4: Top Tips For Follow Up Email Campaign

www.mage-world.com

SOLUTION: Follow up Emails

Benefits:

Raise brand perception

Reduce abandoned

cart rate

Increase Sales

Develop your

customer network

Page 5: Top Tips For Follow Up Email Campaign

www.mage-world.com

4 TIPS to run successful

Follow Up Email Campaigns

Page 6: Top Tips For Follow Up Email Campaign

www.mage-world.com

#Tip 1: “Content is KING”

Keep follow up email as

short as possible (approx.

200 words) and go to the

point directly

Page 7: Top Tips For Follow Up Email Campaign

www.mage-world.com

#Tip 1: “Content is KING”

PERSONALIZED

Don’t Write Generic Email

E.g: Dear customers/ Sir/

Madam

Personalized emails

improve 14% click-through

rate and 10% of conversion

rate

(Source: Hubspot)

Page 8: Top Tips For Follow Up Email Campaign

www.mage-world.com

#Tip 1: “Content is KING”

EMAIL SUBJECT

Don’t write too long subject

Don’t be too pushy

Keep it simple and clear

Make it “engaging” by

referring to customers’ issues

Page 9: Top Tips For Follow Up Email Campaign

www.mage-world.com

#Tip 2: Include “Incentives”

Sending follow up emails including COUPON

=> Motivate customers to purchase

Page 10: Top Tips For Follow Up Email Campaign

www.mage-world.com

#Tip 2: Include “Incentives”

Magento Follow Up Email Pro

Extension by MageWorld:

-Allow to create incentives by

integrating coupon automatically.

Start follow up email campaign

Page 11: Top Tips For Follow Up Email Campaign

www.mage-world.com

#Tip 3: Suitable triggered events

Triggered events should be

based on SALES PROCESS

Page 12: Top Tips For Follow Up Email Campaign

www.mage-world.com

#Tip 3: Suitable triggered events

Example of necessary

triggered events:

- Abandoned cart

- Pending order- Completed order

- Canceled order

- New register

- Customer ‘s birthday

- …Discover these events in

Magento Follow Up Email Pro

Page 13: Top Tips For Follow Up Email Campaign

www.mage-world.com

#Tip 4: Automating email sending

Use an integrated tool in ecommerce website to follow customer’s shopping process

Page 14: Top Tips For Follow Up Email Campaign

www.mage-world.com

Recommended Tool

1. Increase Conversion Rate

- Send abandoned cart emails

2. Improve customer relationship

- Send event based emails

3. Boost your sales

- Motivate customers with coupon

4. Evaluate performance easily

- Visual report (line chart & pie chart)

FOLLOW UP EMAIL