Top Tips for WritingEffective Web

Content

What do readers want from your site?

• Information• Make a purchase• Find your details

Make it easy!

Keep it snappy

• Use relevant keywords• Short sentences• Use headings for easy searching• Don’t waffle: it’s not about you

Write for your reader

• Use appropriate language• Use “you”, not “we” or “I”• Solve their problem, not yours

Writing about your company

• Have a “Meet the Team” page: show readers you’re real people• Keep company history to a minimum and relevant

Tell readers what you do

• One page per product/service• Your website is your 24/7 front desk• Make customer service details easy to find

It’s all about your readers

Your website is for them, not you