top tips in marketing openathens to your end users
TRANSCRIPT
![Page 1: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/1.jpg)
www.openathens.org
Top tips in marketing OpenAthens to your end users Customer Conference 2016
Louise EagleMarketing Manager
![Page 2: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/2.jpg)
www.openathens.org
Content for next 20 mins
1. Benefits to end users2. OpenAthens tools3. Customer insights4. Tip List
![Page 3: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/3.jpg)
www.openathens.org
1. End user benefits
![Page 4: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/4.jpg)
www.openathens.org
1. SSO benefits to end users
1000s of e-resources at your fingertips to boost your learning
No more annoying passwords to save you time
Use any device, anywhere to get more research done
Easily access the best resources to underpin your success
![Page 5: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/5.jpg)
www.openathens.org
1. Benefits to end users
![Page 6: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/6.jpg)
www.openathens.org
1. Benefits to end users
![Page 7: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/7.jpg)
www.openathens.org
2. OpenAthens tools
![Page 8: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/8.jpg)
www.openathens.org
![Page 9: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/9.jpg)
www.openathens.org
2. OpenAthens toolsAdmin area
![Page 10: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/10.jpg)
www.openathens.org
2. OpenAthens toolsResource usage stats
![Page 11: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/11.jpg)
www.openathens.org
2. OpenAthens toolsGroup usage stats
![Page 12: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/12.jpg)
www.openathens.org
OpenAthens tools
![Page 13: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/13.jpg)
www.openathens.org
3. Customer insights
![Page 14: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/14.jpg)
www.openathens.org
3. Customer case study
![Page 15: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/15.jpg)
www.openathens.org
“My library colleagues emphasise during induction or other library resource related skill sessions that the off-campus access experience is different to what it might be on-campus. What often trips up a novice user is the’ login language’ a publisher might use on their sites so we emphasise to look out for ‘login via your institution’; ‘UK Federation’ ; ‘shibboleth’ etc.
“We encourage our users to access library resources via our web pages or the VLE, where we create the best possible access routes (eg WAYFless urls when possible) – our Reading List application also provides best possible access routes. We also have a discovery product which helps to ensure the access is as good as it can be. This works well for the majority of users.
“We also have a nice video available on our web pages which helps get the message across. This page also includes other useful info, including a handy pdf guide, to guide the student.”
Chris SpencerDeputy Head of Library Services and Deputy University LibrarianBournemouth University
![Page 16: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/16.jpg)
www.openathens.org
3. Customer case study
![Page 17: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/17.jpg)
![Page 18: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/18.jpg)
Establish traits, rituals and habits
![Page 19: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/19.jpg)
www.openathens.org
3. RUH Academy Library
![Page 20: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/20.jpg)
www.openathens.org
Onsite training
3. De La Salle Health Sciences Institute, Philippines
![Page 21: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/21.jpg)
www.openathens.org
3. NUH Library
![Page 22: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/22.jpg)
www.openathens.org
3. Newcomb Library
• xx
![Page 23: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/23.jpg)
www.openathens.org
3. UHCW Library
![Page 24: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/24.jpg)
www.openathens.org
4. Tip list
![Page 25: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/25.jpg)
www.openathens.org
1. Set goals – compare before and after usage statistics: number of logins and what resources are accessed, how often2. Make part of your wider engagement plan – schedule activity 3. Re-confirm who all your end users are, create profiles and persona paras4. List benefits to all your users 5. Target audiences – use Group lists6. Share results – with colleagues and with end users
Tips for planning
![Page 26: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/26.jpg)
www.openathens.org
TipsTips for the message
7. Illustrate and share end user journey8. Use OpenAthens end user infographic 9. Highlight difference about org and individual access10. Highlight how you support end-users11. Use real life examples, photos and ‘benefit to me’ quotes12. Target promotion - Groups13. Theme promotion - topical14. Email and enewsletters – follow best practice eg timing 15. Highlight benefits not just features – use benefits as backbone of comms
![Page 27: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/27.jpg)
www.openathens.org
Tips
16. Include training in new starter inductions17. Hold drop-in and discovery events18. Host OpenAthens tours19. Run webinars and share recordings
Tips for events
![Page 28: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/28.jpg)
www.openathens.org
TipsTips for soft
20. Create end user how-to video and end users endorsement videos21. Create Twitter happy end user cards22. Promote on intranet23. Lever influencers in your organisation – b/vloggers, Tweeters, mascots24. @openathens or #openathens 25. Link to wider campaigns and tag
![Page 29: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/29.jpg)
www.openathens.org
TipsTipsTips for hard
26. Recruit end user champions and C-suite27. Happy end user poster campaign in canteens, loos, notice boards plus on screen 28. How-to / benefits leaflet29. New templates from OA: posters, leaflet, stickers 30. Think creatively – mascot, cartoons
Focus on benefits!
![Page 30: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/30.jpg)
www.openathens.org
Any more tips?Please use Tip Tree
![Page 31: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/31.jpg)
www.openathens.org
Interesting resources
• www.openathens.org• https://pablo.buffer.com• http://librestock.com/ • Mailchimp• SurveyMonkey• GotoWebinar• Movie Maker plus other free video editing software• Snipping tool
![Page 32: Top tips in marketing OpenAthens to your end users](https://reader036.vdocuments.net/reader036/viewer/2022062522/587ff65f1a28ab3a1e8b50db/html5/thumbnails/32.jpg)
www.openathens.org