top trends in social media
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Presented by Brandon Uttley/Command Partners to BOMA-Carolinas/WV chapter Oct. 18, 2011.TRANSCRIPT
Top Trends InSocial Media Marketing
Brandon Uttley, APR
Command Partners
Presented To:BOMA Carolinas-West Virginia
October 18, 2011
What’s Happening
What It Means
Where We’re Headed
What’s happening here?
Welcome to the revolution
In 2010 Gen YOutnumbered Baby Boomers
97% of them have joined asocial network
By 2013, 164.2 million Americans will use social networks, or 67% of internet users
Users spend 4 times as much time on social media than email
90% of 18-29-year olds sleep with their cell phones
If Facebook were a countryit would be the world’s3rd largest
1. China2. India3. Facebook4. United States5. Indonesia6. Brazil7. Pakistan8. Bangladesh
Every Day
More than 1.5 million pieces of content are shared on Facebook
2.5 billion photos/monthly30 billion content items/year
260 billion page viewsper month
6 million per minute37.4 trillion per year
55% of consumers more likely to recommend after becoming a fan
51% more likely to buy a product after becoming a fan
Business At The Speedof Like.
382,861 every minute
Average Time SpentOn Facebook
7 Hours Per Month
50% of active users—daily
Now that’ssticky.
YouTube is now the second largest search engine
1 in 5 tweets mentionsa product or companyby name
80% of companies useLinkedIn as their primary toolto find new employees
24 of the 25 largest newspapers are experiencing record declines in circulation
Why this matters
Years To Reach 50 Million38
13
4Radio
TV
Internet
Traditional Marketing Transitional Marketing
Interruptive Media Immersive/Engaging Media
Mass Media Micro Media
One-Way Communications Two-Way Communications
Marketing Changes
http://traffikd.com/social-media-websites
Social MediaStrategy
Blog
SMS
Website
LinkedInEmail
PR Twitter
SocialMedia
Marketing &PR
Customer Service
Sales
SearchEngine
Optimization
Social Media Spheres Of Influence
It’s About Influence
And sales
How Many On Facebook Locally?
1.1 million people
age 18 and older
within 50 miles of Charlotte
How Many On Facebook Locally?
Not Just For Kids
Growing In Every Demographic
Women 55+ Fastest Growing Segment
45% of US Audience Is Now 26+25% Over 3512% Teenagers
Age Distribution Across Social Sites
Source: Pingdom.com
What’s Working
How the Fortune 500are using social media
Branding
E-Commerce
Research
Customer Retention
Lead Generation
Fortune 500
Source: 60 Second Marketer
B2B is different.
Must establish deeper, more meaningful relationships
Focus on value vs. experience
B2B buying decisions madeby groups
Buying cycles are longer
B2B Challenges
Social Sharing
Social Media As A Lead Source
Social Media Lead Scoring
B2B Opportunities
Social Sharing
Social Sharing Example
Blog
Facebook YouTube
Slideshare
NewsRelease
Social As Lead Source
www.argylesocial.com
Social As Lead Source
Social As Lead Source
Social Lead Scoring
How B2B Marketersare using social media
B2B marketers spent $11 million on social marketing in 2009
Expected to increase to $54 million in 2014
B2B marketers seeing benefits of investingin social marketing
Especially through the exclusive communitiesand online events with clients & stakeholders
Spending On The Rise
40% of B2B companies devote one or more full-time marketers to social media marketing
Compared to 54% of B2C companies
This level is significant due to smaller B2B marketing departments
Underscores the maturing role of social media as a core component of B2B marketing
Staffing Also Up
Improving marketing efficiencies in every stage of the buying cycle:
Prospects > leads > loyal customers
Closing the loop with sound marketing analytics for continued improvement
Keys To Success
Social Media TakesA Special Skill
Empathy
Good with computers.
Not so goodwith social media.
Much better.
Any Questions?
Thank You!@BrandonUttley
facebook.com/commandpartners
linkedin.com/in/brandonuttley
@CommandPartners