top ways to mobile ecommerce optimization in 2014-15
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Top ways to Mobile Ecommerce Optimization in 2014-15
Mobile commerce accounts for as much as 23 percent of online sales as of the fourth quarter of 2013, and there is growing evidence that consumers prefer using tablets or other mobile devices to shop.
Top ways to Mobile Ecommerce Optimization in 2014-15
Readying an ecommerce site for mobile traffic and mobile-device based sales includes addressing five key points:
• Site performance.• Image optimization.• Layout optimization via responsive
design.• Minimizing barriers to purchase and
login.• Using a mobile device’s capabilities to
provide a better shopping experience.
Top ways to Mobile Ecommerce Optimization in 2014-15
1. Under One Second Load Times for Some Content
• Google wants your mobile page to load in less than one second.
• If the page takes longer to load, the leading search engine in the world could penalize your mobile site, making it invisible (or at least less visible) to mobile search users.
Top ways to Mobile Ecommerce Optimization in 2014-15
2. Right Size Images• If the mobile web lacked images and graphics, it would not be providing
the sort of rich user experience that shoppers are accustomed to on other devices and are likely to expect on mobile.
Top ways to Mobile Ecommerce Optimization in 2014-15
3. Responsive Design• While there has been a fair
amount of debate about whether it is better to use responsive design for mobile optimization or to create a separate mobile version of your site, in 2014 responsive design should emerge as the clear winner, especially in the face of Google’s desire for fast loading mobile site.
Top ways to Mobile Ecommerce Optimization in 2014-15
4. Social Login and Alternative Payments• Social login services from Face book, Twitter, or Google and so-called
alternative payment solutions like PayPal can improve a shopper’s mobile ecommerce experience.
Top ways to Mobile Ecommerce Optimization in 2014-15
5. App-like Features• In 2014, mobile optimization
should not be limited to having a website that functions or even that is easy to use on a mobile device.
• Rather, mobile optimization should involve using mobile devices to create great user experiences with application-like features.
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