top words and phrases to avoid in sales by zariq siddiqui
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- 1. By Zariq Siddiqui
- 2. Having spent many years as a sales manager with the healthcare company, Abbott Laboratories Inc., and having participated in a variety of skill development workshops and training opportunities, Zariq Siddiqui has developed a precise, effective sales vocabulary. While key words and phrases used in sales conversations vary depending on the product or service, certain expressions are best avoided at all times:
- 3. 1. Minute This highly specific word can create an unrealistic impression in a customers mind of how long a sales conversation or pitch will last, and can lead to resistance if the time limit is exceeded. The more flexible term, moment, is usually a more effective choice.
- 4. 2. May I/I would like to While these phrases generally signify politeness and good manners in social encounters, they create difficulties in a sales situation. They put the speaker in the disadvantageous position of one asking for permission. An ideal sales conversation begins with the seller speaking from a position of knowledge and authority instead.
- 5. 3. Buy This is an unhelpful word in sales vocabulary. It immediately turns a potential customers thoughts to money and the incurring of an expense rather than to the overall value and long-term benefits of the product or service on offer.
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