top10 namecharacteristics
DESCRIPTION
Top 10 naming characteristics for the ideal new company name. Do you agree with the pros. These apply to major product and service brands too. See http://www.brighternaming.com for more articles.TRANSCRIPT
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Top 10
Characteristics of a
Good Name
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1- Short, Sweet and
Easily Pronounced
vs
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3 - Legally Available
and Defensible
vs
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4 - Good Alliteration
Especially if a Longer Name
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5- Does Not Lend Itself
to Abbreviations
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6 – Flexible and Expandable
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7 – Linguistically Clean
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8 - Will Not Age Quickly
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9 - Embraces Company Personality
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10 – Fits Within
Company’s Brand
Portfolio
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Thank You
Athol Foden
The Power of ® An affordable full service international naming agency
+1 650-960-0411
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