Topics in

Technology and Marketing

In The Beginning

What is the Internet

● A network of networks● Millions of private, public, academic, business, and

government networks● Linked by a broad array of electronic and optical

networking technologies● Begun by DARPA (Defense Advanced Research Projects Agency) during the 1960s

● US Military's Cold War Era concerns about communications networks survivability

● Limited to bulletin boards sharing academic data

● Commercial use discouraged!

My Background

http:

//up

load

.wik

imed

ia.o

rg/w

ikip

edia

/com

mon

s/d/

d2/I

nter

net_

map

_102

4.jp

g

The Digital Revolution Begins

● January 22, 1984…● … Superbowl XVIII…● … Apple introduces the Macintosh…● … “1984” ad airs…

http://www.youtube.com/watch?v=OYecfV3ubP8

Nothing is ever the same again

● Children born after 01/22/84 are “digital natives”

● Came of age in a digital world

● The rest are “digital immigrants”● Came of age prior to the Millennium● Have lived with analog technology to a greater or

lesser extent

● Immigrants are rarely as fluent as natives

http://www.marcprensky.com/writing/Prensky – Digital Natives, Digital Immigrants - Part1.pdf

Surfing the prehistoric-Internet

● Before browsers: the Internet was limited to the tech savvy – “geeks”

● The first browser: WorldWideWeb (1991)

● Text only● Did not support

page graphics!

Surfing the prehistoric-Internet

● First widely available browser: Mosaic 1.0 (1993)

● First browser to support page graphics – Mosaic 2.0 (1994)

http://www.boutell.com/newfaq/history/fbrowser.html

Netscape: The Web Is For Everyone● Netscape defined the modern browser

● Based on Mosaic, written by Mosaic developers

● Netscape 1.0 (1994)● Major innovation:

text and graphics appear on the screen as the web page downloads

● Earlier web browsers would not display a page until all graphics on it had been loaded

The First Browser War

● With 90%+ of browser market at its peak, Netscape eventually lost to Internet Explorer

● Netscape still lives on under its original name: Mozilla

● Firefox is a direct descendent of Netscape

http://en.wikipedia.org/wiki/Browser_warshttp://en.wikipedia.org/wiki/Netscape#Mozilla_Firefox-based_releases

Open Standard Victorious

● Microsoft wins battle, loses war

● The Internet remains an “open” environment

● Enormous implications for:

● Growth of Internet

● Today's internet/social media platforms

The Evil Empire Defeated

● Defeat of Microsoft's proprietary standards enabled:

● Any network to communicate with any other network

● Any computer to communicate with any other computer

● Any software platform to communicate with any other software platform

● Anyone to communicate with anyone else

Alphabet Soup – TCP/IP

● The basic language of the Internet● TCP (Transmission Control Protocol) -

“packages” the data● IP (Internet Protocol) – addresses and

delivers the “packages”● Created by DARPA

http://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci214173,00.html

Alphabet Soup – FTP

● FTP (File Transfer Protocol) – enables transfer of files between 2 computers connected to the Internet

● Created by DARPA

http://searchenterprisewan.techtarget.com/definition/File-Transfer-Protocol

Alphabet Soup – POP/SMTP

● POP/SMTP● POP (Post Office Protocol) – enables

receipt of emails● SMTP (Simple Mail Transfer Protocol) –

enables sending of emails● Created by DARPA

http://searchexchange.techtarget.com/definition/POP3http://searchexchange.techtarget.com/definition/SMTP

Alphabet Soup – HTML

● HTML (Hypertext Markup Language) – instructs browser how to format and display web page

● Created by Tim Berners-Lee

http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci212286,00.html

Alphabet Soup – HTTP

● HTTP (Hypertext Transfer Protocol) – enables transfer of web pages between server and browser

● Created by Tim Berners-Lee

http://www.birds-eye.net/definition/h/http-hyper_text_transfer_protocol.shtml

Alphabet Soup – SSL

● SSL (Secure Socket Layer) – encodes data transmitted across Internet

● Created by Netscape

http://www.birds-eye.net/definition/s/ssl-secure_sockets_layer.shtml

Alphabet Soup – Javascript

● Javascript – enables dynamic changes to web page content

● Created by Netscape

http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci212418,00.html

Alphabet Soup – CSS

● CSS (Cascading Style Sheets) – separates formatting from HTML page structure, enabling:

● Cleaner, faster-loading page code● Quick and easy formatting changes to entire

website● Created by W3C (World Wide Web Consortium)

http://en.wikipedia.org/wiki/Cascading_Style_Sheets

To Learn More, Go To School

● W3 Schools● Tutorials● Examples● References● Certifications● Free!

http://www.w3schools.com/

Questions?