tos media pack
DESCRIPTION
our media pack for the 2010 Festival GuideTRANSCRIPT
This is what we do2010 is the year of the indie mag and The Other Side is leading the charge.
Produced by an exceptional team of writers, illustrators and designers we have our finger firmly on the pulse of what London needs. It’s time for change and TOS is exactly that.
The chaps at Time Out will tell you that TOS “is one free magazine that’s actually worth reading.” And they wouldn’t be wrong. In fact, they would be absolutely spot on.
We are
“a modern zine with a 2.0 community twist, offering anyone the opportunity to get involved. TOS is filled to the brim with champion writers, illustrators and designers.”
We’re young (ish), we know what we want and better still, we know what you want. We’re on the money and that’s where London needs to be right now.
In April we will release our festival guide, the must have accessory of the summer. It will cover everything that is good about this summer’s festivals as well as being your archetypal Other Side mag. That means film, art, London and more as well as a full on festival feel.
The guide will be distributed across London. We have deals with five London universities to be placed in their SU’s as well as a dedicated street team to distribute the mags on the Underground.
www.theothersidemag.co.uk
We won’t bore you much more.
Here’s what you want to know.we print 5,000 magazines every other month•
we will print 10,000 Festival guides in April.•
we have 1500 subscribers to our newsletter•
we have 1600 followers on Twitter•
we have 441 fans on Facebook•
we have 786 members on our new social • website.
66% of our readers are aged 25-34•
46% of our readers have been to more than 8 • festivals only 2% have never attended one
70% went to a festival last summer.•
Get what we’re saying?
Pre SalesNot only will we hand the magazine out at tube stations, art galleries, bars, universities and venues but we are offering the magazine to be delivered straight to our readers doors. For FREE. That means you get direct contact to people right across London and in some cases, beyond.
At day three of our presale campaign 150 readers have signed up. We’ll keep you updated on the website.
Our RatesWe want to keep advertising to a minimum, you won’t have to shift through 20 pages of fashion ads to get to the content. Not in The Other Side.
Full page £350
Half page £199
Quarter page £110
Back page £800
DPS £500
Inside front cover £450
Inside back cover £450
To be part of TOS Festival Guide please contact Sam sam@tosmag / 07939 938 805
London’s finest festival guide